SlideShare Links to Web Pages

Eye-catching slides in a SlideShare presentation

Author & speaker, Mark Schaefer, received 7000 views for a blog post.  He turned the blog post into a SlideShare presentation and received 110,000 views. There is lots of potential with SlideShare.

Those types of statistics can happen if you have an eye-catching presentation. Not only that, but people can link from your slides to your web pages.

This blog post assumes that you have made your Keynote slide show. I will show you how to make that into a PDF file. Then you will select portions of certain slides and make them link to the web page of your choice.

Create the PDF file


  1. SlideShareOpen your Keynote slide show
  2. Click File > Print
  3. Click the PDF button > Save as PDF > Save.


Click here to learn more.

Create your hyperlink

(In my blog posts I often am trying to find lower-cost alternatives to a problem. I’ve searched and found only one reliable platform for creating hyperlinks from SlideShare posts.  It’s an expensive program called Adobe Acrobat Pro. 

If you find a cheaper alternative, leave it in the comments section.)

  1. Right-click on the name of your new PDF file in Finder. (It’s most likely in the Movies folder.)
  2. Click on Open with > Adobe Acrobat Pro
  3. Click on Edit > Edit Text & Images
  4. Scroll down to the slide from which you wish to link. (Note that you can’t start linking until the fourth slide.)
  5. In right-hand column, click on Add or Edit Link
  6. Draw invisible rectangle around text to be linked
  7. Click Next
  8. Paste URL into box
  9. Click OK
  10. Cmd S to save latest changes


11. Sign into your SlideShare account
12. Click the orange Upload button.  That will get you to a new page.
13. Drag and drop your new PDF file onto this page
14. Click the Upload button.)
15.While in the SlideShare preview mode, click on the Share button
16. That will give you some HTML code
17. Cmd C to copy it into your clipboard
18. Open web page where you wish to have the SlideShare presentation
19. Cmd V to paste it into the source code of your page.


Visuals to Enhance Your Message

Grab their attention for a few seconds

Visuals Cliffs from below 400

Website visitors are impatient.  They need visuals to distract them.  If they are not really interested in the first 3 seconds, they will probably leave your page.  So, use images with a “wow” factor to grab their attention.  The special picture should be above the fold if possible.

A picture is worth 1000 words

The brain processes a picture much faster than text — 60,000 times faster.  So, a picture is probably worth much more than 1000 words.

What makes visuals different from text?

  • Visuals are stored directly in the long-term memory
  • Text is stored in the short-term memory
  • Images increase comprehension, recollection and retention to a greater extent than text does
  • So, people are more likely to remember things on your web page if text is accompanied by a picture
  • Pictures enhance emotions more strongly than text.
  • Pictures engage the imagination to a greater extent than text
  • Pictures heighten creative thinking to a greater extent than text
  • The brain processes everything about a picture simultaneously
  • With text, the brain processes it one word at a time


Souces of visuals

SVisuals kitch optionsWhen you are explaining things, it often helps if you use a program such as Skitch to grab part of an image to explain a point.  Visuals help us decode text.

Sometimes, or probably usually, visitors will leave your page if you do not grab their attention within the first few seconds.  I often go to Adobe Stock and pay $3 for a photo that will “wow” people long enough to get them to read the page. 

Note that to use Adobe Stock you must pay $30 USD per month for 10 photos. If that is too much, try the nocostimages alternative.

Try going to 8 sources of free stock images.

Reduce the size of some images

Note that these Adobe Stock pictures will be very large and therefore slow down the speed at which your website opens.  So, to avoid losing viewers, use GIMP to reduce the size of an image.

If you have a 3 MB picture and drag a corner to make it smaller, it will still be a 3 MB picture.  So, go to GIMP and use used Image > Scale Image to reduce the size of a picture.

Today I had a 1.3 MB picture that was 700 pixels wide.  I used GIMP to reduce it to 400 pixels wide.  It was only 400 kB.

Social media marketing

Cliffs from below 400

I rarely make a social media post without having a photo that grabs people’s attention.  I’ll take the best picture from a blog post and have an image upload with that same picture in my posts on

  • Twitter
  • Facebook page
  • Google+

Each social media post will link back to the blog post.  The picture with a “wow” factor helps people to stay on my social media post long enough that they end up going to the blog.

The fold

The fold is the position on a web page where the majority of browsers viewing the page will begin to scroll.

Megabytes & kilobytes

A Mb is approximately 1000 times larger than a kB.  Specifically,

  • 1 byte = 8 bits
  • 1 Kilobyte = 1024 bytes
  • 1 Megabyte = 1024 Kilobytes

The Bitly address, is an easy-to-remember web address for the Dreamstime website. Dreamstime has a collection of tens of millions of photos, illustrations, video snippets, etc. The lower quality images are free. The higher quality ones cost money. Dreamstime can be a very good source of free images.

In the above screenshot, someone searched All Content for pictures that represented designing websites.  What if your designing websites picture must match the blue colour in your header. Then you would add the word blue to your search term.


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.


Combine Social Media for a Multiplying Effect

Eight social media

Snowball pushed by boyIf you combine 8 different social media, your marketing efforts can snowball.  A SlideShare post can send people to a YouTube video.  That YouTube  video can send people to a blog.  And so on.


This page has been summarized in the YouTube video below.

Start with a blog

Note for NewbiesI always start with a blog.  I decide upon the message I want to get across.  Before I start creating content, I use Google Trends to find one or more keywords that closely relate to that content.  I might use Hashtagify to find closely related Twitter hashtags.

The above exercise will help me create a title.  It will also give me some keywords that I will likely try to combine within the article.  (Careful: In order to get high rankings with the Google search engine, all of the ideas in each paragraph should flow naturally.)

Earn a percentage of the selling price for every book sold.

Click here to learn more.

SEO your blog

I always use WordPress for my blogs.

There is a reason why a quarter of the websites in the world use WordPress.  One reason is because they provide so many free plugins such as SEO by Yoast.

From the beginning I start search engine optimizing (SEO) my blog.  I go down to my SEO by Yoast and decide upon a focus keyword.  That will be a keyword I got by using Google Trends and/or Hashtagify.  As I write the blog post, I make sure the points in SEO by Yoast are covered.

Starting the blog

I write out the idea I wanted to get across.  If it is less than 300 words, I use CurationSoft to get summaries of articles related to my topic.

Learn about blogging with consistent quality content.

Facebook, Twitter & Google Plus

For my social media marketing I always use a blog followed by Facebook, Twitter & Google Plus.  If I feel so inclined, I will also add Pinterest, YouTube, SlideShare and LinkedIn.

It is quick & simple to use Facebook, Twitter & Google Plus to promote your blog.  You are increasing the probability that the search engines will find your blog.

Same picture 3 social mediaTo the right is a sample of Facebook, Twitter & Google Plus all promoting the same blog post.  They all use more or less the same high-quality stock image.

However, note that the wording of the text is different in each one.  That is to make sure that the search engines to not penalize me for having duplicate content.

The “social” in social media

2 people having coffeeWith social media we are socializing with people.  We are not blatantly trying to sell them something.

If you want to sell people something, do it in a convoluted way so that they feel like they are socializing with you.

Subtle theme

Scam in Red Keyboard Magnifying GlassEven the theme of your posts may be expressed subtly.  I was recently a victim of credit card fraud.  I want to let people know about that but I don’t want to overdue it.

So, I made a blog post and a YouTube video about finding high quality stock photos.  It subtly linked to the blog post about credit card fraud.


Watch the YouTube video I mentioned above.  Read this page.  Pay special attention to the idea of 30 videos in 30 days.

Read the post about video marketing and getting started with YouTube.


Click the white arrows on the SlideShare presentation below.

Properly-made SlideShare presentations are powerful.  Your organic searches can be larger than your Facebook and Twitter searches combined.  Besides that, starting at slide #4 you can have multiple links to your web pages.


Read this article I wrote on LinkedIn.  It also subtly promotes credit card fraud.


Credit Card Fraud pinHere is the  Pinterest pin I created using that magnifying glass graphic.  See this Pinterest pin in the Pinterest website.

Note that as the months or even years go by, a Pinterest pin can become more popular.  This is opposed to Facebook or Twitter where your posts rarely get shared after the day they were first posted.

Also note that it is very important to have compelling photos.


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.


Repair SlideShare Errors

Why my SlideShare posts needed repair

Repair men fixing circuit boardI changed web hosts.  That meant that the URLs of each page were different.  So, none of the links from my SlideShare presentations to my web pages worked.  This pages describes a fast way of making the repairs so that all of the hyperlinks would work.

19 steps to repair SlideShare links

SlideShare web page

repairPreview desktop1. Go to your SlideShare web page and click on my uploads.
2. Find the post you wish to repair and click preview > desktop.
3. Use Cmd+ to make the images as large as possible.
4. PhotoEditorX slide 3Use Skitch to make a new picture of each slide.
5. Give each picture a descriptive name.  In my case I began by typing PhotoEditorX slide into Skitch export panel.
6. I pressed Cmd C to copy that Skitch naming boxname into my clipboard.
7. Then I added the slide number to the appropriate image name.

Earn a percentage of the selling price for every book sold.

Click here to learn more.

Keynote presentation software

8. Drag slideDrag the appropriate images into the corresponding Keynote slides.
Save your presentation with aSave as PDF 2descriptive name.

10. Click file > print > PDF > save as PDF > save.

Create clickable links

11. Save as Adobe Acrobat ProRight-click on the name of that saved PDF file in your Finder.  Then click on Open with > Adobe Acrobat Pro.

Edit text and images12. Click on Edit > Edit Text & Images.
13. In the right-hand column, click on Add or Edit Link.
14. Then draw invisible rectangle around the text to be linked.
Add URL to box15. Click Next, paste the URL into the box and click OK.
16. As you are working on the file, occasionally press Cmd S to save the latest changes.


17. Go back into SlideShare and find the presentation you wish to repair.
18. Click edit > edit.
Reupload19. That will get you to the page with the title, description and tags from the original version of the slide.  Click the Re-upload tab, select the file from your Movies folder and click Upload.

You may have to wait half an hour.  After that time the old presentation will have been replaced with the repaired presentation.  All of your old information such as the description will still be there.  EVERY web page of yours that had the original presentation will now show the updated version.

YouTube video

Watch the YouTube video below to help you understand the concepts on this page.



Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.


Background Pictures for Your Presentations

What are SlideShare background pictures?

background picturesBackground pictures are images that fill the entire image of a slide (or PowerPoint presentation).  By understanding what makes and what does not make a good background image, you can increase the probability of your audience enjoying your presentation.

People buy largely because of a mood that is created.  You can increase the probability of creating the right mood and therefore getting sales by having the right background pictures.

4 tips for choosing the right image

background pictures

1. White space is incredibly important.  If you can find a dead space with no clutter at all, that can be an excellent place to insert your text.  There is no clutter to distract the viewer.

background pictures

2. A blurred area can be an excellent place to insert some of your text.  When it is blurred, it does not distract the person from reading the text.  If your background pictures do not have blurred areas, sometimes you can use software such as GIMP, PowerPoint or Keynote to take a section out of focus.

Make sure you have enough contrast (color, dark & light) so that the reader does not have to strain his eyes to read the text.

background pictures

Earn a percentage of the selling price for every book sold.

Click here to learn more.
3. Images with gradients can create white space in which to insert your text.   A gradient is a directional change in the color or intensity of an image.

Consider the image above.  It is easier to read the text in the upper right-hand light areas than in the lower dark areas.

background pictures

4. Textured images can be excellent background because they are less likely to have meaningful distractions from the text.

Texture King is a good website to find free textures.  Another good website is Lost and Taken.

More about background pictures and text

Mobile devices & design

The Forbes website says

It should come as no surprise that more than half of searches begin on a mobile device …. There are several onsite design tactics you should have in place to help facilitate a purchase and offer an excellent user experience. Read more.

Book cover design

The Digital Book World website says

Good cover design is the single most obvious way of making sure your book stands out on the shelf and looks professional.  Then it goes on to talk about various design tricks.  Read more.

Hottest creative trends in 2016

The website says

About 93 percent of communication is nonverbal, probably because we process images and visual cues about 60,000 times faster than words.

With millions of users on sites such as Pinterest and Twitter, and Facebook with over a billion active users, the use of visuals becomes even more important. Visuals perform well on social media. Posts with a photo get about 120 percent more engagement on Facebook.

In January, Shutterstock released The Creative Trends Report for 2016. The site took a look at global customer download and search behavior for images, videos and music and found four key trendsRead more.

Infographic with lots of info

On her Google Plus page Danni Wilson says

Over the past week, I have played around with some of the very important factors of my infographic; the text, kurning, spacing, cluster and colour scheme.
At the start of the week, I began to reconsider my layout of the 20 facts….Read more.

Image within text

The River City Graphics YouTube channel says

Snow image in textIn this 60 second tutorial, you will learn how to put an image in Photoshop.

The video goes on to show how to insert an image within text.  Watch the video below.

To learn more design secrets, go to the Presentation Panda website.



Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.


Web Traffic Increase with SlideShare

Linking from SlideShare to web page

web trafficFour days ago I created a new SlideShare presentation.  It already has had 120 visitors.  Because the presentations have links to my website, each presentation could result in a great deal of new web traffic.

Link to presentations from your social media

At the bottom of this page you will see today’s SlideShare presentation.  I linked to it from LinkedIn, Facebook, Twitter and Google Plus.

To do that you simply log into your SlideShare account.  Then hover over your profile picture and click on My Uploads.  Preview the presentation you want to post to your social media.  Save that web address into your clipboard and paste it into your social media.

Link from presentation to a website

Having clickable links within your SlideShare presentations can add a great deal of value to a visitor’s experience.  Not only can the get extra information, but they can actually make purchases.

(However, note that you cannot have any hyperlinks in SlideShare until the fourth slide.)

Your method of adding links will vary depending upon whether you use a Mac or a Windows computer.


To add clickable links you need two tools installed in your Mac:

This latter software package is expensive but it is worth it.  Here are the seven steps to adding clickable links to a SlideShare presentation.

  1. Save your Keynote file as a PDF file.
  2. Open Finder.  Right click on your new PDF file.  Click Open with and then Adobe Acrobat Pro.
  3. Scroll down to the slide that needs the clickable link.   Click Edit > Edit Text & Images.
  4. You may get an error message.  Close it and ignore it.  In the panel on the right, click Add or Edit Link.
  5. Move your cursor to the text you would like to link and draw a rectangle around it.  That will soon disappear and you will get a box where you should select Invisible Rectangle.  Click Next.
  6. Enter the URL to which you want the text to link when clicked on and press OK.
  7. Save your PDF file and upload it to SlideShare.

Earn a percentage of the selling price for every book sold.

Click here to learn more.


Learn how to add clickable links to your SlideShare images.  Go to the HubSpot Blog website.

SlideShare presentation

The presentation you see below was uploaded 19 hours ago.  It has already had 73 visitors.  Make your presentation and especially your hyperlink page enticing.  Expect this to increase the web traffic to your post.

Pages related to web traffic and SlideShare

Hitting multiple targets at once

Miraj Gazi’s Google Plus post says

SlideShare  lets you hit multiple targets at once such as brand building, content marketing, social media and link building for SEO. Most of the SlideShare audiences are professional people who just prefer the visual display rather than reading long articles or blogsRead more.

Repurpose old content

The Peppersack Google Plus page says

Slideshare is an incredibly popular website with a very wide range of users. It’s used by B2B and B2C companies to get the word out and to widen their content marketing net. You can do the same thing, and chances are good that you can repurpose existing content to make things faster and more affordable on you, as wellRead more.

Multiple back links

Rex Anderson’s Google Plus page says

For each blog post, do the following —

Create a Slideshare PowerPoint Presentation and submit to Create a YouTube video on your Slideshare presentation and submit it to all the video sharing sites, YouTube, Vimeo, etc. You’ve just created multiple sources of traffic and backlinks to that blog post. Read more.

Free web traffic with SlideShare & Instructables

Reese Richards’ YouTube channel says

Two of the best ways to get traffic to your website also happens to be two of the many free ways to get traffic to your website. Learn how to re-purpose your existing content to get extra backlinks and traffic to your site. Slideshare – a content sharing site has a very high Page Rank which passes on valuable link juice. It’s also highly trafficked so you can expect visitors to your site you never would have gotten otherwise.

Watch YouTube video now.



Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.


How to Fix SlideShare Errors

how to fixSo, you’ve made an amazing PowerPoint presentation and uploaded it to SlideShare.  You look at it and notice a spelling error.  Or perhaps a picture is upsidedown.  What do you do?

How to fix presentation errors

Fortunately, SlideShare presentations are easy to fix.  You simply go into your PowerPoint presentation, correct the error and re-upload it into SlideShare.  You do not have delete your old presentation.  You do not even have to add the description over again.  The SlideShare people have made it very simple for you.

Re-upload without entering description, etc. again

how to fix

After you have corrected your presentation: ♦ Log into SlideShare.
♦ Hover over your face or whatever you used for your personal icon.
♦ Click My Uploads.
how to fix Find  presentation that you want to upgrade.
♦ Beneath it click Edit > Edit.
♦ Click Re-upload.
♦ Click Select File button.
♦ Double click the PDF file that has your presentation and
♦ Click orange upload button.

That is all you have to do.  Note that it can take SlideShare up to half an hour before you new presentation is up and running.  After that time, refresh your page that has the SlideShare presentation.  You will notice that your changes will be in effect.

Related page

How to repair incorrect hyperlinks in SlideShare presentations


Earn a percentage of the selling price for every book sold.

Click here to learn more.

Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.


Hyperlink from a SlideShare Presentation

Link to a web page

This link will show you how to hyperlink from a SlideShare presentation to the web page of your choice.  The rest of this post tells more about how to improve your SlideShare presentation including your links.  (Note that you cannot start linking until slide #4.)

Special notes on “clickable links”

The HubSpot Blog website says that you will need Adobe Acrobat XI Pro to make a SlideShare slide hyperlink to a website.  You can buy the program from BuyTechSolutions.  It is expensive but really worth it.

Recent web posts about hyperlinking from SlideShare

Add YouTube video to a SlideShare Presentation

The Suite Minute website says

Are you taking advantage of being able to add your videos to a presentation? It’s great for SEO and exposure to a business community. From their Website: “SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.”

I’ve been busy on SlideShare lately, and wanted to share some tips that I think will help youRead more.

Earn a percentage of the selling price for every book sold.

Click here to learn more.

Add live hyperlink in PowerPoint or Keynote

Ana Hoffman’s Google Plus account says

You’d mostly use it for your Slideshare presentations.

In PowerPoint: from Formatting Palette (should automatically open up on the right when you start a new presentation), go down until you see Hyperlink

In Keynote: do the same in InspectorRead more.

Hyperlink-friendly environment

If you want your visitors to hyperlink lots, you have to have lots of visitors.  Below are some tips for making great SlideShare presentations and getting more visitors.

Demand greater than supply

As of the date of this post, there are not nearly enough quality SlideShare posts.  The demand is way bigger than the supply.  So, if you want to start getting lots of visitors, SlideShare is where you should concentrate most efforts. I emphasize: You MUST have quality posts.

  • Use Keyword Planner to make sure your message is something people want to hear.
  • You must SEO your page.
  • Use Keyword Planner keywords in your description and tags.
  • Restrict title to 65 characters and description to 155.
  • Useful information
  • Evoke emotions where possible
  • People often have trouble remembering more than 3 points.  One thing to remember when making your bullet points.
  • Encourage visitors to embed your presentation on their websites.

Each slide simple and free of clutter

  • Say enough to get a powerful message.  Then stop talking.  Fewer than 25 words per slide.  3 or 4 words is often enough.
  • Visitors must understand your slide within 3 seconds.
  • A dozen or so slides is usually enough.
  • Where possible, use graphics and pictures instead of words.
  • After you have a blog post you are especially fond of, use the pages as templates for most of your future slides.
  • Clickable links are not allowed in the first 3 slides.  Starting in the fourth slide, have clickable links.

HyperlinkInteresting fonts and eye-catching pictures

  • Remember about understanding the entire slide within 3 seconds.  As long as the unusual font is quickly readable, use it.  It makes your slide more interesting.
  • MUST have great pictures to have lots of visitors.
  • Search 8 different websites to find some amazing free stock photos
  • Or some outstanding photos for $3 each from the Adobe Stock.
  • Picture is often a metaphor for text on a slide.
  • Should often fill ENTIRE slide with an image.

HyperlinkColor combinations that make people want to look

  • Use a handful of the same colors throughout the presentation
  • You can use GIMP color picker to choose colors from a logo or important picture.  For instance, here the eyedropper was clicked on the water and the same color showed up in the foreground colors.
  • One or 2 of the colors should be consistent throughout presentation.

Presentation software

Learn one presentation software and get very good at it.  As time goes by, you’ll faster and faster at creating a presentation.

With Canva you can use their amazing software to design your own slides.  You can upload your own pictures.  Many of the pictures in their library are free.  Others cost $1 each.

Personally, I have never used Canva.  I use Keynote and GIMP.

Related websites

BufferSocial says:the response we got from a single slide desk, created in a hurry, that garnered over 5,000 views in one weekend.  It would appear that SlideShare has the potential for big returns on a small investment.    More says: Adding keywords and more information (Category, Description, Tags) is key to making it easier for others to find your content. Upload to SlideShare Screen Shot. Two additional easy tips to improve SEO with SlideShare:…  More

The Official SlideShare Blog says: The articles below offer a combined 35+ tips to help you increase views and audience interaction. Key themes include improving the quality of … Thanks for putting this blog post together. I really like Slideshare, and intend on …  More

The SlideShare presentation below tells you how to use LinkedIn and SlideShare network to market your business.

 Hyperlinks for more information

You will notice how in the picture below is underlined. It is changed into a hyperlink.  To do that, I use Adobe Acrobat to change the Adobe Acrobat. So, with the images, the text, the links and all of the views, I can get lots of information out to the public much more quickly than Twitter or Facebook alone.

Related pages says: In this infographic, learn how to convert PPT to PDF and create a SlideShare presentation on Mac using Acrobat XI. … In the Save as Adobe PDF dialog box, choose Standard Adobe PDF Settings and click… More

The Adobe Acrobat Blog says: With Adobe Acrobat, your PDF documents and presentations can follow you to Facebook, Twitter, Slideshare, and the web at large. Follow these quick guides to learn how to socialize your PDF files and make them easier to ... More

The B2C website says: Did you limit typeface choices to those that SlideShare supports? Converting your presentations to Adobe Acrobat PDF files is always a good practice — it reduces the size of your presentation files and permits you to use any ... More

The HubSpot Blog says: Learn how to make hyperlinks in your SlideShare slides clickable in just a few minutes. … clickable links in SlideShare: PC. Tools You’ll Need: PowerPoint and Adobe Acrobat Pro (free trial). Step 1: Hyperlink the text box or … More

The Tradesman Insights website gives tips on getting the most out of SlideShare. It asks the question: Did you create links between SlideShare and social media sites like LinkedIn … More


PowerPoint for Mac: Create PDF with no margin / border



Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.