Category: YouTube

Create a hyperlink to your web page

The way YouTube is set up, your competitor’s video could start playing as soon as your video is finished.  So, well before the end of the video, you want a hyperlink to your website to show up.

There the viewer can get more information.  They can click on the link before you competitor’s video starts playing.

14 steps to creating that YouTube hyperlink

1. Add the website to your Google Webmaster Tools account.  This confirms ownership of the website.
2. Open the YouTube channel that has the video to which you wish to add a link.  If that channel has not already been verified, verify it.
3. Make sure your country is there, click the radio button beside the text option, enter your smartphone number, check off I’m not a robot and click submit button.
4. You’ll get a message saying your account is now verified.
5. Click on your YouTube channel’s icon and then click on the gear beside Creator Studio.
6. Click on View Additional Features > Video Manager
7. Click the drop down arrow beside the video that needs the link and select Annotations.
8. Click Add annotation
9. In the box type something such as “Click to read the 19 points in a blog”.
10. You will see your little blurb just above the timeline.  Click on it and then drag and drop the red vertical lines to indicate where your text box should stop and start.
11. Check the Link box in the right column and add the URL of the website to which you wish the video to link.
12. After Start linked video at enter, add the start time given above.
13. Click the blue Apply changes button.
14. Watch you video to make sure it works

Editor’s note: After going through all 14 points, my hyperlink would not work.  So, I closed my browser, opened it up again and went through the whole process to get the annotations screen opened up again.

I clicked on Edit existing annotation and then on the text of the annotation.  A great deal of information showed up.  I clicked on the Preview link and the problem was fixed.

Earn a percentage of the selling price for every book sold.

Click here to learn more.

How to add a website to your Google Webmaster Tools account

1. Go to your Google Analytics account
2. Click on the Admin tab
3. Click on the drop down arrow in the accounts column
4. Click on the name of the account you want
5. After the name of the account shows up in the property column, click .js Tracking Info > Tracking code.
6. Copy and paste that code into the head of the home page of the website in question.
7. Go to Webmaster Central
8. Click the red add a property button.
9. Enter the URL of your home page and click Continue
10. Your website is now in your Google Webmaster Tools account

Video that has the link box

Related Pages

How to link from YouTube to any web page

Marion Ryan‘s YouTube description says

This tutorial from Marion Ryan of OnlineBusinessGym.com shows you how to add a hyperlink to a YouTube video, which can link it to an affiliate product or another website of your choosing. Watch the video.

Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

The benefits of video marketing

The bullet points below are from the MarketingProfs website.  They illustrate just how important video marketing is to your business.

• Better Conversion. 70% of marketers claim video converts better than other content types, according to Demand Metric
• More Likely to Buy.  64% of consumers are more likely to buy a product after watching a video about it, according to comScore
• Homepage Conversions. Homepage videos increase conversions by 20% or more, according to ReelSEO
• Conversions on Landing Pages. Video on landing pages can increase conversions by 80%, according to Unbounce
• Consumers Watch Them. The average user spends over 16 minutes watching online video ads every month, according to comScore
• Visitors See Them. The average user sees 32.3 videos a month, according to comScore

Subtly marketing a product with an informational YouTube video

What the online world is saying about video marketing

Earn a percentage of the selling price for every book sold.

Click here to learn more.

Visitors interacting with videos

The A Marketing Blog says

Incorporating interactive features within videos encourages audiences to lean in and engage with content in ways they never could before. And that helps marketers and HR professionals learn more about audiences’ likes and dislikes, and how to target messages more effectively.

Here are five ways…     Read more.

Become an authority

The Dennis Ray Taylor website says

I’m going to show you a step-by-step system on how you can instantly gain credibility and become authority in any niche. This even works if you are a beginner or don’t have any success.   Read more.

Amateur video

The short video below is an amateur video.  Video marketing isn’t only for  professionals.  Watch the 30-second video now.

 Attributes of the video that stand out

♦  It’s short, only 30 seconds long.
♦  It includes video from a smartphone to help viewers understand a point.
♦  There is text accompanying the voice to help people remember everything.
♦  Appropriate free background music was playing.
♦  There is a call to action at the end.
♦  A callout on the memorial is expanded to explain a point (how well the etching matches the original).

Free video-creation lessons

If you are serious about video marketing, you may want to have a look at a free YouTube-video-creation tutorial.

Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

A new slide for each tip

Make a video with the 14 Twitter tips. The only way to get good at it is practice, practice, practice.  So, scroll down on the previous page and use Skitch to capture each of the 14 images from the SlideShare presentation.  After you have captured each picture, go to File > Export to save each picture with a descriptive name.

(Note: You want to prevent your pictures from being too fuzzy. So, click the arrow with 2 points in order to make your SlideShare presentation full screen.)

Drag each picture from the Finder to a new Keynote slide.  For each slide, write a short description in such a way that it helps viewers remember what you said.

Keynote vocabulary

You must study Keynote and learn the vocabulary below.

The order of each slide: 1st — Image with an iris effect and a duration of 0.75 seconds.
2nd — Text with a convergence effect.  The duration will be approximately the amount of time it takes to read the text out loud.

Earn a percentage of the selling price for every book sold.

Click here to learn more.

The last slide when you make a video

When you make a video for your business, you need a call to action.  Here you are telling people to go to a website.  They may even end up buying something there.

(Don’t make the buying part too blatantly obvious.  To get blog followers, you have to give people an experience.  Most of them do not want the buying part to interfere with the experience.)

You need the name of the website and the page.  Above that, in much smaller text, you will have a very brief explanation of what the web page is all about.  In order to tie that introduction and conclusion together, I used the same picture but without the numbers.

A convergence effect is used for the text.  In my particular case, I used ScreenFlow to slow down the website domain name.  I wanted it to match the voice clip that went along with it.

Adding voice clips

When you make a video, it is usually more effective to have both voice and music in each video.

Read the text of your video into an audio recorder and save it onto your hard drive as an MP3 file.

1. Drag the MP3 file onto the timeline
2. Select it
3. Click on the audio properties icon
4. Change the volume to 300% so that the audio clips easy to work with
5. Click Action > OK
6. Drag the red scrubber to the beginning and end of the flat lines, split the clip and delete the silent portions.
7. Starting at the first voice clip on the left, line it up with the the corresponding text.  You will often have to split the clip and add a freeze frame so that the video portion of the words go beyond the audio portion for the same words.

There is more voice clip information in the voice clip blog post on this website.

Adding free music to a YouTube video

Open one of your YouTube accounts and find the list of all videos in that account.

Scroll down to the bottom, click on the “help” button and search for “free music”.  You will end up with a link talking about their free music library.  Simply follow the instructions.

There are dropdown arrows for genre & mood.  I usually choose cinematic or classical for the the genre and happy for the mood.

YouTube has 50,000 music clips from which to choose.  So, when you make a video, you have no excuse for not choosing the ideal music clip.

Listen to a number of tracks before choosing one that appears to be ideal.  Download it.

Adding the music

Drag the music MP3 file from your download folder to the timeline.

You want the music to be quiet enough while someone is speaking.  Then you want it to be louder when no one is speaking.  The audio ducking page explains how to do that.

Note that after a YouTube video finishes, another related video will start playing.  So, make sure that you add a freeze frame to the end of your video and have it continuing motionless for about 20 seconds.  You want people to have ample time to jot down the website address.  During this time you will have the music playing in such a way that the end of the music will be at the end of the freeze frame.

How to upload a video to YouTube

After your video is complete and saved, click on File > Publish to > YouTube.   Select Next.  If you have more than one YouTube channel, sign out and sign in again.  You want to make sure that you are not on the wrong channel.

Select your category and then write a title, a description and the tags that will help people searching for your video.  (If you are having trouble uploading, see the YouTube section of this website.)

ScreenFlow screen capture & video editing software

ScreenFlow is a professional-quality screen capture and video editing software.  You can capture the motion in your Keynote presentation, shorten or lengthen the time, add free music and 101 amazing other things with ScreenFlow.  Watch the video below to get an idea of how ScreenFlow works.

Search YouTube.com for lots more videos about ScreenFlow.

Return to p.1

Buy ScreenFlow

ScreenFlow does not work with a PC.  If you do not have a Mac, it may be worthwhile buying one so that you could use ScreenFlow.  Considering the quality, ScreenFlow has an incredibly low price tag of $129 USD.  Go to the ScreenFlow website to order.

Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

Make a video like the one below

This post tells how to make a video. Watch the YouTube video below. It’s based on the blog post about 14 tips on how to get more Twitter followers.  It condenses that blog post into two and a half minutes.

Getting started with your first YouTube video

Start your first YouTube video by planning on scrap paper.  Look at the blog post and jot down each of the 14 points.  A picture helps people remember each point.  So, decide what would be the appropriate image for each of the 14 points.

It is essential to grab a visitor’s attention in the first 2 seconds or so.  Otherwise, they will skip your video and go watch someone else’s video.  So, plan your opening very carefully.  You will be having music.  So, it is not necessary to have much speaking in the intro.

If you plan on uploading to YouTube after you make a video, you can get free music.  You have your choice of 50,000 music clips and can filter them by genre and mood.  Learn more.

In order to have lots of motion in the entire video, the video was used using Keynote (Apple’s answer to PowerPoint).  The motion created was captured and edited with ScreenFlow.

Earn a percentage of the selling price for every book sold.

Click here to learn more.

Creating the introduction

When you make a video, it helps to have presentation software such as Keynote.

In Keynote

1. You create a slide with a white theme,
2. Delete the two text boxes that come up and
3. Click on View > Show Rulers.
4. The bottom of your presentation will be at -22 on the vertical ruler.
5. The right-hand margin of your presentation will be at 44.

To get the viewer’s attention, the word “followers” came up on the screen first.  At the end of the intro., you use the Keynote convergence effect to bring the title up: 14 Tips to Get More Twitter Followers.

You key in that title so that it looks like the title in the video.  Then press Cmd C, Cmd V to make a second copy of the text.  Delete all of the words from the one copy except for “Followers”.  The full title is dark blue and “Followers” is a lighter blue. To choose the colors, use the color box above “40” on the ruler.

Note that the “Followers” all by itself is on the screen when the video starts.  It’s build in effect is “none”.

The dark blue title is the 29th item to show up on the screen.

To give the idea of following, you want ducks to be in a row.  In order to have variety in the picture of the 7 ducks, I purchased the photo of three ducks you see on the right.  (I own the picture and am giving you permission to use it if you want to make this video.)

10 steps

Use Skitch screen capture software to copy the picture of the three ducks.  Alternately, you can right click on the picture and select “Save image as”.  You should now:

1. Use GIMP to isolate each of the ducks and
2. Click on Image > Scale Image to make each one exactly 131 pixels wide.
3. Use GIMP to create each of the 14 numbers as a PNG image.
4. Make each number on a transparent layer so that only the number covers the duck.
5. Use the build inspector (yellow diamond at the top of the inspector) to manipulate the text and images.
6. The word “follow” is on the screen when the video starts.  So, the build in effect will be none.
7. Make the ducks appear like they are in the video.  Use the appear effect for both the ducks and the numbers.
8. After you have lain out each of the 14 ducks and numbers, select them one at a time starting with duck #1.
9. The order number for that duck will be 1.  The number 1 will be order #2.  The final duck will be order #27 and the number 14 will be order #28.
10. The title of the video will be order #29 with a convergence effect.

Later you will be using ScreenFlow‘s clip inspector to make all 14 ducks to appear within 3 or 4 seconds.

This lesson is continued on p.2.

ScreenFlow does not work with a PC.  If you do not have a Mac, it may be worthwhile buying one so that you could use ScreenFlow.  Considering the quality, ScreenFlow has an incredibly low price tag of $129 USD.  Go to the ScreenFlow website to order. Alternately, you could go to the same website & get a free trial copy of ScreenFlow.

SlideShare presentation

Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

 Video editing so that sound bites are perfect

This is an explanation of how to make a YouTube video that explains a concept.  It is best if the viewer sees the printed words and hears the sound bites at the same time.  That way he is using two senses to perceive the message and is more likely to remember it.

After watching the YouTube video, read the 17 points below.  Then watch the video again.  If you have a copy of ScreenFlow, practice.  Keep watching the video, studying the 17 points and practicing until you have a thorough understanding of how to add to and edit sound bites in YouTube videos.

1. Record the video part of your YouTube video with ScreenFlow

2. Write out your script

3. Record it with an audio recorder

4. Save it as an MP3 file

5. Drag your MP3 file onto the ScreenFlow timeline

6. Select the MP3 file and click on the audio icon near the upper right-hand corner.

7.  Change the volume to 300% and press the tab button.  This will make the audio waves larger and easier to work with.

8. You can also drag the slider to make the timeline segments longer & easier to work with.

9. Right-Click > Split Clip to remove the silent part between the sound bites.

10. Each voice clip will correspond to a portion of the video.  Move the red scrubber line to the end of a video portion and split the clip.

11. Move the right-hand part of the video clip out of the way.

12. Right-click > Add Freeze Frame.

13. Read point #8 in this freeze frame explanation.  Add a freeze frame and extend it beyond the voice clip.

14. Rather than use freeze frame, you can shorten or lengthen the video clip using the clip inspector.

15. Drag the rest of the video clip back to the left so that there is no space between clips.

16. Repeat this procedure for every voice clip.

17. Now you are likely ready to add the music to your video.

Earn a percentage of the selling price for every book sold.

Click here to learn more.

Understanding each point

In order to start adding voice clips to YouTube videos, you should understand each point thoroughly.  Here is a suggestion on how to make that happen:

1. Watch the YouTube video above.
2. Read over each of the 17 points.
3. Practice using ScreenFlow.
4. Keep repeating this process until you thoroughly understand how to add voice clips to a YouTube video.

ScreenFlow video editing software

ScreenFlow is a professional-quality screen capture and video editing
software.  You can capture the motion in your Keynote presentation,
shorten or lengthen the time, add free music and 101 amazing other
things with ScreenFlow.

Search YouTube.com for lots more videos about ScreenFlow.

ScreenFlow does not work with a PC.  If you do not have a Mac, it may be worthwhile buying one so that you could use ScreenFlow.  Considering the quality, ScreenFlow has an incredibly low price tag of $129 USD.  Go to the ScreenFlow website to order or to get a free trial copy.

SlideShare presentation corresponding to this blog post

Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.