Special Effects to Make Them Stop and Notice

Special effects found in ScreenFlow

Special effects are “illusions created for movies and television by props, camerawork, computer graphics, etc.”  In this blog post we are going to examine some of the computer graphics that can be found in the ScreenFlow video creation software.

Special effects about time travel

I created a blog post about bending time, time travel, etc.  In some of the accompanying videos, I required the concept of distorting time.  The special effects in the above video illustrate how I illustrated distorting time.

Below are the steps required to create those special effects.

Creating special effects in 12 steps

special effects1. Create a Keynote frame with an elaborate clock and mathematical symbols in the background.  Give it an iris build-in effect.

special effects2. Record it with ScreenFlow.  The image on the left shows the video.  The picture of the clock, etc. is what people will see when the video is played.  The rectangle with the yellow border at the bottom is the video clip with all of the video data.

3. Select the video clip and copy it into clipboard (Cmd C)

special effects4. Using the ScreenFlow file menu, create a new document.

5. Paste (Cmd V) about a dozen of the video clips onto the timeline.

special effects6. Select all dozen clips and change scale so that screen is covered

special effects7. Move slider so that video clips are longer and easier to work with.

8. Overlap the video clips

9. Each place where the clips overlap, ScreenFlow allows you to add a “transition” to create changes as one clip is changing to the other one.

10. Hover over any overlapped area and you will see a gear icon.

11. Click on any gear icon and you will see a list of available transitions.

12. Experiment with all of the transitions.  Run the video to see if the transition creates the special effect you want.


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Special effects in video introduction

When you make a video, you must grab the viewers attention in the first few seconds.  Otherwise, they may just stop watching.

Watch the first 8 seconds of the video below. That’s the type of introduction you can make with ScreenFlow.

If you are really interested in knowing how to make the 8-second introduction, go to the 10 steps to make the intro.



  


 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

tweets

ScreenFlow to Create YouTube & Wistia Videos

YouTube videos

Making YouTube and Wistia videos can be an important part of your social media marketing.  For the past couple of years (ever since the days of version 3.97) I have been using ScreenFlow video editing software to make the videos.

I’ll make movement of text and images with Apple Keynote.  Then I use ScreenFlow to capture the screen movement while I play the movement with Keynote.  After saving my video, I use the program to edit everything.  (Use the YouTube tab above to figure out how to do that.)

ScreenFlow 6.2

I just upgraded to ScreenFlow 6.2.  I highly recommended it. You can even make animated GIF videos.

Buy ScreenFlow now or else get a free trial copy.

What all can ScreenFlow do?

Sample video I created with ScreenFlow

Read the instructions on how to create the above video.

Version 6.2 now available

The Multichannel News website says

The intuitive design lets anyone create high quality video tutorials, marketing videos or professional screencast video productions with ease. Version 6.0 adds a variety of new features that give users more flexibility in recording, more powerful editing features, and more options for exporting their videos.  Read more.

The TV Technology website says

Telestream has announced the latest version of its screencasting and video editing software. ScreenFlow 6.0 comes with new features for recording, editing and exporting videos….Additional features include

♦ Motion animation effects;
♦ Ability to mix and adjust up to 16 channels of audio recorded from a USB mixer;
♦ Loop recording;
♦ iOS audio monitoring;
♦ ProRes 422 and 422LT export;
♦ Replace clip editing option;
♦ Updated user interface; and the
♦ Capability to publish directly to Telestream Cloud.

6.2 is now available for $99 (USD). Customers who had a previous version can upgrade for $34.    Read more.

Dozens of features

If you click on the features link, you can learn much more about what you can find in ScreenFlow.  Click on the various tabs to learn virtually anything you want to know about ScreenFlow.

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

tweets

Video Loop

Editor’s note, 2016

YouTube seems to have changed their software so that the instructions below no longer work.  What I recommend you do to make videos loop continuously is make an online search for “video player plugins for websites”.

Alternately, you could go to the free video creation tutorial at bit.ly/7dayyoutube. It will teach you how to make animated GIFs. They loop for short periods of time such as 5 to 20 seconds.

Create a YouTube video loop

Today’s blog tells you how to make a YouTube video repeat over and over again on your web page.

Yesterday’s blog told you how to make a 3D video.  The video that was displayed had a few special features added: It began playing as soon as the page opened.  It did not display those nine related videos at the end.

Today we will use the same video as yesterday.  We will explain how to make it into a video loop.


Earn a percentage of the selling price for every book sold.

Click here to learn more.

Computer code


If you go to yesterday’s video and click on the YouTube icon beneath it, you will be taken to the YouTube website.  Right-click on the video and select Copy Embed Code.  The code snippet below will be copied into your clipboard.

<iframe width=”640″ height=”360″ src=”https://www.youtube.com/embed/2EDbW4i_mQU?feature=player_detailpage” frameborder=”0″ allowfullscreen></iframe>

If you had gone into the source code of yesterday’s blog before the video loop code was added, you would have seen that the code has been added to make it start upon opening the page and to prevent it from showing nine related videos.  The code snippets are added after detailpage and before the subsequent closing quotation mark.

<iframe
src=”https://www.youtube.com/embed/2EDbW4i_mQU?feature=player_detailpage&autoplay=1&rel=0&wmode=opaque”
allowfullscreen=”” frameborder=”0″ height=”360″
width=”640″></iframe>

Note that the code for this particular YouTube video is 2EDbW4i_mQU?.  In order to loop, that code must be added after playlist=.  The video loop code is  loop=1&playlist=2EDbW4i_mQU.  The entire code for the looping video is below.

<iframe
src=”https://www.youtube.com/embed/2EDbW4i_mQU?feature=player_detailpage
&autoplay=1&rel=0&wmode=opaque&loop=1
&playlist=2EDbW4i_mQU

allowfullscreen=”” frameborder=”0″ height=”360″
width=”640″></iframe>

And here is the video.

 

Special thanks

After I could not figure out how to make a YouTube video loop, I submitted a help message to my LinkedIn groups.  A very special online marketing specialist and web designer by the name of Eliecer Marchante graciously gave me the code that you see above.

 

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Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

tweets

Video Ads & 7 Social Media

video ads80% video

 

A report by Cisco tells us that, by 2019, 80% of global Internet traffic will be online video. More than half of Americans who visit Facebook every day watch at least one video.  That means that you, someone in your organization or a service supplier of yours MUST be able to make good video ads.

All of the social media items on this page link to a blog post that tells people how to make videos for Facebook video ads.  If you want someone to learn how to make videos, have them study this tutorial about the creation of Youtube videos.


Earn a percentage of the selling price for every book sold.

Click here to learn more.

YouTube online video

Ideally the Facebook video ad message will be less than 21 seconds.  People have short attention spans on Facebook.

The sample YouTube video at the bottom of this page has a message 19 seconds long.  A Bitly URL is then played as a stationary image for several seconds.

High profile comments on video ads

Snapshot advertising a threat?

The CNBC website says

Snapchat logoBy now, Facebook and Google are well-established as the must-buy platforms for digital advertising. But as Snapchat grows in popularity, especially among millennials and Gen Z, it will become a more important part of the landscape, say industry insiders.

But for now, the startup — which was valued as high as $22.7 billion in late May, according to TechCrunch — still has a way to go.   Read more.

Facebook vs. YouTube

The Tech Insider website says

Chewbacca MaskThat video of the lady wearing the Chewbacca mask? It’s been played over 150 million times

If Candace Payne — “Chewbacca Mom” — had gone that viral on a YouTube channel, she could’ve made a chunk of change in ad salesRead more.

Amazon Video Direct vs. YouTube vs. Facebook vs. Netflix

The recode.net website says

if you are a content creator, you have more distribution and monetization options that offer scale than at any point in human history. Second, the industry is evolving at a rate that promises everything will have changed by this time next year.   Read more.

Facebook video ad with no video

The Janet E. Johnson website says

Video ads work and sometimes you don’t have a video available. Videos grab people’s attention and tend to be less expensiveRead more.

SlideShare presentations

A SlideShare presentation is a group of related slides like the one you see in the sample below.  People share on SlideShare in a similar way they would share on Facebook or Twitter.  Starting at the fourth slide, you are allowed to have a link to a web page.  If you hover over the “blog” link in the horizontal menu on this page and scroll down to SlideShare, you can see links to several SlideShare posts.  The link to the first one gets you to this page.

IF you have eye-catching pictures, you can expect to get more visitors than you get on social media like Facebook & Twitter.

Pinterest

Pinterest is a social media in which users visually share images such as this one about how to create an online video. An image (usually a group of pictures and text in one single graphic) is called a ‘pin’.   People pin their pins on their own or other people’s boards.  (A “board” is a folder that is a collection of pins with a common theme.)

For more information about Pinterest, hover over the blog link in the horizontal menu in this page and scroll down to “Pinterest”.

Google Plus

video ads

Google Plus is a social medium that has a number of different features that people may or may not use.  This includes:

♦ The ability to post photos and status updates to interest-based communities,
♦ Group different types of relationships (rather than simply “friends”) into a number of different Circles,
♦ A multi-person instant messaging,
♦ Text and video chat called Hangouts,

♦ Events,
♦ Location tagging, and
♦ Ability to edit and upload photos to
private cloud-based albums.

To see an example about online video ads, go to my Google Plus social media marketing page and scroll down until you see the picture of the three orange darts.  To learn more, go to our Google Plus blog page.

Facebook pages


A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations.  See our Facebook page telling people how to create an online video ad.  Scroll down to see the post with the orange dart you see above on this page.

video adsTwitter



Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”.  The image (which in this case has been lengthened) takes up exactly 23 characters.  It will usually link to a URL which always takes up exactly 23 characters.  Go to our Twitter page and scroll down until you see the orange dart image.  Notice that the link has been changed to a descriptive Bitly URL.  It links to a page that tells how to make an online video ad for Facebook.

LinkedIn

LinkedIn is like a Facebook for business people.  So, if you can create an article aimed at business people, this would be a good place to display it.  Look at this example.

Notice that there are a number of very high quality pictures there.  This will encourage people to read your article.  I buy inexpensive Adobe Stock images to make my articles interesting.

To write your article, go to your LinkedIn home page and click on “publish to post” near the top of the page.  That will get you to the page where you can start writing.  You may want to use a photo manipulation program such as GIMP to create your 700 x 400 pixel image.

 


         Schema Markup
Facebook logo
Schema Markup           

 

SlideShare presentation


YouTube video used in Facebook video ad

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

tweets

Online Video Ad Creation


Creating a Facebook video ad

Believe it or not, a study showed that people are more apt to watch an online video if it is less than 21 seconds long.  So, I made sure that the main message came across in less than 21 seconds.

Also, read about why it pays to have amazing graphics plus important text in the first THREE seconds.

Before creating a video

Target audience

I didn’t want to waste my advertising dollars by targeting the wrong people.  I wanted to target people who are enthusiastic about photo editing software.

So, I asked Google who uses Photoshop.  They named these four occupations:

♦ Photographers,
♦ Web designers,
♦ Graphic designers and
♦ Advertisers.

So, those are the people I targeted, both in my text and on the online video ad-creation page.   I created a script targeting those people.  Using the data from above, I aimed at writing for a 21 second video.  So, I could have only 3 or 4 sentences.

 

 

 

Creating an online video ad in 29 steps

If you have trouble following these 29 steps, perhaps you should look through the YouTube video tutorial on this website.

1. online videoMy first step after the steps above was to make an audio recording of the script.  (My script is represented by the italics text in the above section.)

2. Saved the audio recording as an MP3 file and dragged it onto a new ScreenFlow screen.

3. How to Make a Facebook Video Ad PinSplit the audio recording into the appropriate segments.  (See the green wave forms.) I arranged them in the proper order on the ScreenFlow timeline.

4. Using full screen mode, recorded the tiny segments of video that I wanted to be part of the video ad.

5. Added those segments of video above the corresponding audio segment.  (Note that the audio segments should have spaces between them and the video segments should never have spaces between them.)

6. For each video clip, clicked on the gear icon in the lower left-hand corner.  Clicked on show clip inspector and dragged the right-hand end of the clip so that it was a bit beyond the audio clip.  (See the above screen shot.)

7. After this had been done for all clips, clicked on file > duplicate.

8. Deleted all clips except for one video clip.

9. Changed that single clip into an MP4 file.

10. Repeated that pattern for each video snippet.

11. Dragged each MP4 file from my desktop to a Keynote slide.online video

12. Typed matching text from my script below or beside the MP4 file and also created the CTA (call to action) text for the end.  Gave a Bitly address for the blog post promoting PhotoEditorX.

13. After all slides were finished, turned a screen recording program  (ScreenFlow) on and clicked the Keynote play button.

14.  Played the entire slide show several times until satisfied with the timing, etc.

15. Saved my new ScreenFlow video with a descriptive name.

16. Detached the audio and then deleted parts of video that would not use.

17. Changed the aspect ratio to 1280 x 720 pixels.

18. Centred my video properly on the screen and saved again.

19. Copied the video into clipboard (Cmd  C).

20. Went into the ScreenFlow production that has all of the audio.

21. Deleted the video from that production.

22. Pasted the video from my clipboard.

23. Found the end of the section that matches my first audio clip.

24. Split the clip to isolate it.

25. Clicked on the clip inspector icon on the lower left-hand corner.

26. Changed the length of the video clip to align with the beginning of the second audio clip.online video

27. Using the same procedure, aligned each video segment with the proper audio clip.

28. After checking the video over several times I saved it and then exported it to the desktop as an MP4 file.

29.  Going into my Facebook timeline, clicked on Ads Manager > Green create ad button > Send people to your website.  Then created the online video ad.  (If making a Facebook video ad is not intuitive enough at this point, click the help button in the upper right-hand corner.)