Creating a Facebook video ad
I created the above online video and uploaded it to YouTube. The Facebook video ad was not quite as long and did not have music nor the click for more info link.
Believe it or not, a study showed that people are more apt to watch an online video if it is less than 21 seconds long. So, I made sure that the main message came across in less than 21 seconds.
Also, read about why it pays to have amazing graphics plus important text in the first THREE seconds.
In order to maximize the number of people who went to the PhotoEditorX blog post, I added a Bitly link (bit.ly/bestphotoeditor) to the end of the video. (The Bitly link lasts longer on the YouTube video.)
Before creating the video
I didn’t want to waste my advertising dollars by targeting the wrong people. I wanted to target people who are enthusiastic about photo editing software.
So, I asked Google who uses Photoshop. They named these four occupations:
♦ Web designers,
♦ Graphic designers and
So, those are the people I targeted, both in my text and on the online video ad-creation page. I created a script targeting those people. Using the data from above, I aimed at writing for a 21 second video. So, I could have only 3 or 4 sentences.
Online video snippets
I went to the PhotoEditorX promotional page and looked at some of the videos for ideas for what I could copy into my video ad. Making sure each video was on full-screen mode and using ScreenFlow, I copied some of the snippets from a video and then selected parts that were only 5 or 10 seconds long. Below is the text I created to match those snippets.
♦ PhotoEditorX — a complete photo editing suite that is better than Photoship
♦ Photoshop would cost you $120/year. PhotoEditorX — one-time launch price: $47.
♦ go to bit.ly/bestphotoeditor.
Pique their curiosity
Each person in my target market would know lots about Photoshop. So, I started with PhotoEditorX is a complete photo editing software and training suite this is better than Photoshop to pique their curiosity.
The low price will be what will help the target market make a buying decision. So, the final text before the CTA is Photoshop would cost you $120/year. PhotoEditorX has a one-time launch price of $47.
I had this text for my CTA: Go to bit.ly/bestphotoeditor.
Creating an online video ad in 29 steps
If you have trouble following these 29 steps, perhaps you should look through the YouTube video tutorial on this website.
1. My first step after the steps above was to make an audio recording of the script. (My script is represented by the italics text in the above section.)
2. Saved the audio recording as an MP3 file and dragged it onto a new ScreenFlow screen.
3. Split the audio recording into the appropriate segments. (See the green wave forms.) I arranged them in the proper order on the ScreenFlow timeline.
4. Using full screen mode, recorded the tiny segments of video that I wanted to be part of the video ad.
5. Added those segments of video above the corresponding audio segment. (Note that the audio segments should have spaces between them and the video segments should never have spaces between them.)
6. For each video clip, clicked on the gear icon in the lower left-hand corner. Clicked on show clip inspector and dragged the right-hand end of the clip so that it was a bit beyond the audio clip. (See the above screen shot.)
7. After this had been done for all clips, clicked on file > duplicate.
8. Deleted all clips except for one video clip.
9. Changed that single clip into an MP4 file.
10. Repeated that pattern for each video snippet.
11. Dragged each MP4 file from my desktop to a Keynote slide.
13. After all slides were finished, turned a screen recording program (ScreenFlow) on and clicked the Keynote play button.
14. Played the entire slide show several times until satisfied with the timing, etc.
15. Saved my new ScreenFlow video with a descriptive name.
16. Detached the audio and then deleted parts of video that would not use.
17. Changed the aspect ratio to 1280 x 720 pixels.
18. Centred my video properly on the screen and saved again.
19. Copied the video into clipboard (Cmd C).
20. Went into the ScreenFlow production that has all of the audio.
21. Deleted the video from that production.
22. Pasted the video from my clipboard.
23. Found the end of the section that matches my first audio clip.
24. Split the clip to isolate it.
25. Clicked on the clip inspector icon on the lower left-hand corner.
26. Changed the length of the video clip to align with the beginning of the second audio clip.
27. Using the same procedure, aligned each video segment with the proper audio clip.
28. After checking the video over several times I saved it and then exported it to the desktop as an MP4 file.
29. Going into my Facebook timeline, clicked on Ads Manager > Green create ad button > Send people to your website. Then created the online video ad. (If making a Facebook video ad is not intuitive enough at this point, click the help button in the upper right-hand corner.)
Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.