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What is a platform?

A platform is a “home base”  for establishing your authority and building your audience.  It can include your blog, your website and your YouTube channel.  It is something permanent to which people go to get trusted information.

It should be based upon your OWN website.  You do not want to lose it because a company goes out of business or changes their terms of service.

Multiple media

You should build multiple trustworthy social media that can support each other.  These can include your own forum, a YouTube channel, a Facebook page, Twitter, etc.  They should be linking to each other.

Don’t overdo it

Don’t try to use too many social media.  You will just overwhelm yourself.  You should work with one social medium, research it online, thoroughly understand it and use it effectively.  Only then should you venture into some unknown social media that you know very little about.

Otherwise you could end up with some very unprofessional-looking platform like the one you see here.

Earn a percentage of the selling price for every book sold.

Click here to learn more.

4 steps to creating your platform

1. Create your brand.  Create a style that you are comfortable with and that your visitors find trustworthy.  Will it be folksy, super professional, one with your own unique identity or one without your identity so that you will be able to sell it?  You decide what is best for you and your audience.
2. Buy your own domain name.  It costs about $10 a year.  It is important for making you trustworthy.
3. Create a blog.
4. Build a mailing list from your contacts.  This could end up being one of your most valuable asets.

Ecommerce

I’m using a WordPress blog to help sell my  ClickBank products. Hear some amazing podcasts about how to use ClickBank.

10 laws of social media marketing

The 7 best social media

 

 

 

 

 

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Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

 

Linking to YouTube videos

It is simple to hyperlink from one of your YouTube videos to another.  Linking to your website is more complex and will be discussed in the related links below.

 

 

4 steps to adding your hyperlink

1. Go to your YouTube video and click on Channel settings.
2. Click the video manager
3. Choose video and click edit > annotations
4. Click Add annotation

Everything else you need to know is explained in the image below.

If the above information is not enough, read another blog post about hyperlinking from a YouTube video.

Earn a percentage of the selling price for every book sold.

Click here to learn more.

Related links

Hyperlink from YouTube video to your website

All of the links below have something to do with linking from your YouTube video to your own web pages.

The Root ID website says: Adding links, or annotations, to your YouTube video will drive traffic to your website. Want more donations, newsletter sign-ups and supporter engagement for your organization?   More

This older Speed of Creativity web page is from 2012.  It says Sometimes you also want to provide additional information, like a hyperlink, for viewers of your video. In these cases, consider adding “annotations” to your YouTube video. The YouTube Help page, “Getting Started with …   More

This SalesForce page is from 2013.  It says Annotations allow you to add a custom interactive layer of navigation to
your uploaded content. They work similarly to the overlay ads you
sometimes see on YouTube videos. But they enable publishers to use
creativity to place, promote, and entice viewers to click.   More

The 522 Productions website says Annotations give producers the opportunity to create an in-video call to
action such as sharing a video with their friends. In fact, videos have
a higher chance of going viral if viewers are specifically asked to
share. Annotations also expose viewers to your other videos and even
allow them to subscribe to your content on YouTube.   More

 

 

SlideShare presentation

 

Links to YouTube blog pages

Hyperlink from a YouTube video

There may have been more since this was written.  Check your horizontal menu.

 

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Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

Blogging with quality content

Two ways to start blogging

Sometimes it is best to start blogging with point #1.   You’ll have to assess your situation.  It is usually more efficient to start with point #3.

1. Use a search engine to find stories about your topic. The example we will use is a Dog Blog post. The blog’s tag line is “news and facts about dogs”. If you were the blogger, you could start your research by searching online for “news dogs”.

 

2. Write content around an interesting story.  This one is about drug-sniffing dogs. So,
♦  Read the article and
♦  Summarized it in your word processor.

3. No matter what you use to find your content, use Google Adwords to help you find the right long-tail keywords.

4. The problem with search engines is that there is often so much extra material that it can be very time consuming.  I find it is quicker to curate content with specialized software.

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Editor’s note: Originally there were 6 more points here. However, each point referenced a website that no longer exists. So, I removed them.

Because there may be links to this post, I have kept the rest of it.

 

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Earn a percentage of the selling price for every book sold.

Click here to learn more.

Blogging Can Reap You Great Benefits

Generating traffic big time

Someone was complaining on Reddit about a lack of web traffic.  He wrote: I am struggling to get traffic on my website. I’m working as a beginner SEO. I’ve done all the on page SEO for my website and there is no issue with the website including all links, text, key words, description, heading tags, broken links and redirects an page loading time.

Read more to find how his simple question gave him amazing SEO wisdom.  There was a link describing how someone got 17,584 visitors in one day.  This was in spite of the fact that he had

♦ Zero connections
♦ Zero Twitter followers
♦ Zero marketing budget.

Generating regular income

In a Twitter post, Darren Rowse asks: Is Making Money from Blogging Passive Income http://bit.ly/1MJCLUN ?  The blog posts to which he links does give some examples of passive blogging  income.  However, he also notes that most professional bloggers

♦ Post content on a daily basis
♦ Work hard on promoting their blogs and finding new readers
♦ And much more

Generating regular blog fans

James Stafford says: Blogging is huge right now! Do you dream of running a successful online business which allows you to enjoy more autonomy? If so, you should know that learning how to create a blog will be the key to setting up an online business which attracts the interest and sales of customers all over the world!

He links you to the very valuable, very lengthy YouTube video below.

Start blogging today

The three tiny sections above give you links to some great blogging information.  Don’t wait until tomorrow.  Start blogging today!

 

Related web pages

 

Dos and don’ts of content creation

Sample curated post for a fishing website

Motorcycle website using curated content

 

 

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Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

This is page 2 of the banner ad blog post.  You can return to page 1.

12. In the HTML view, add the first tag in front of the image code.  (The image code is <img alt=””
src=”/custom/4625/images/Zipper and eye.png”>.)
13. Add the end tag after the image code.  (This is illustrated above.)
14. Click update button.
15. Look at your page and see how the banner has been added.
16. Click on it. 
17. Scroll down and click on a “buy now” button.
18. That will give you a new page.  It should have your ClickBank ID at the bottom of it.  If it is not there, investigate.  Something is preventing you from getting your commissions.

WordPress

Now we are going to add banner ads to a WordPress blog.

1.Start by going to your web host’s website,
2. Select the domain that has your blog and
3. Click “File Manager”.
4. Right-click on “wp-content” and then
5. Click “New folder” to create the folder that will hold the image of the banner.
6. Let’s say that your sub-folder is called “AdImages”.  Then you will right-click on AdImages to upload your image file.  (Remember to not have spaces between words in your file names.  Otherwise that can cause you lots of grief.)
(If you are having trouble getting the file into the wp-content folder, simply drag and drop it in from your Finder.)
7. Leave your web host’s website and
8. Open the WordPress dashboard of the website that has your blog.
9. Make sure your dashboard has the “Ad Inserter” plugin. Under Ad Inserter, click settings and
10. Add the ClickBank code with the link to the image between the tags.
11. Click “save all settings”.

Here’s an example of what your code could look like: <a href=”http://a27d7arpmbqtbvdhx9wzzzjrbq.hop.clickbank.net/?tid=MyID123″><img src=”http://godtalk.ca/wp-content/AdImages/Box%20Shot%20Banner%202.png”></a>

Earn a percentage of the selling price for every book sold.

Click here to learn more.
Below is an example of what your coding could look like after you’ve pressed the “settings” link of the Ad Inserter plugin.  That code below would produce a banner ad like the one you see on every page of YouTubeTutorial.org.

 

 

Note that in the example here there are extra % signs and numbers because I had spaces in the image file name.  Just do not have spaces if you are using WordPress.  Note that order of the elements between the “src” quotation marks: domain name/wp-content/AdImages/name of image file.

In the example your ClickBank ID is MyID123.

12. Click on Save all settings,
13. View the page and then
14. Click on your new banner.  This will take you to the website of the digital product for sale.
15. Scroll down to a buy now button and click on it.  Your ClickBank ID should be at the bottom of the page.  If it is not, you have done something wrong and you should start over.

 

 

Previous     Next     I use Twitter for my blog’s table of contents

Granite Pet Memorial Video

 

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Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

 

ClickBank banner ads

This blog post tells how to add banner ads such as a ClickBank banner to the top of a web page.  To the right is an example of a ClickBank banner ad.  If you click on it, you will see an example of a digital product that people can buy from ClickBank.

The blog post on the left has no banner ad at the top.  This lesson will show how to add a banner ad.

The methods in this blog post will work for many types of banner ads.  For illustration purposes, we will be adding a ClickBank banner.

Start by logging into your ClickBank account and finding a product to promote.  Double-click a red “Promote” button and get your code.

In this example, the blue text represents the code snippet you are interested in.  1. Copy it into your clipboard and
2. Paste it into a word processor.

Go into the website of the product you wish to promote.  Find a banner or else use something like GIMP to create a banner.

The next step will be to add a banner to a page.  The first thing we will discuss is how to add a banner to an Income Activator blog.  It is MUCH EASIER than adding one to a WordPress blog.

Earn a percentage of the selling price for every book sold.

Click here to learn more.

Adding a banner to an Income Activator page

1. Go to the Income Activator page to which you wish to add a banner ad.  In Income Activator each page has a 5 digit code.
2. Memorize that 5-digit code,
3. Go into the Income Activator control panel and
4. Enter that 5-digit code into the search box.

5. Click the search button
6. Click the name of the page name that corresponds to the 5-digit code
7. Click the Page Ads and AdSense tab.
8. Click the Add Image icon.
9. Find the image of your new banner and insert it.

10. Scroll down to the HTML tab.
11. Go back to the HTML code you had in your word processor.  Notice that it says “Click here”.  That is surrounded by two HTML tags.  The first or opening tag tells your program how to make sure that you will get paid when the product sells. The end tag indicates the end of the instruction.  The part between the two tags is what the web visitor sees.  They must click on what they see in order to start the purchasing process.

This article is continued on next page.

Granite Pet Memorial Video

Free game download

This is a blog post showing you how to get a free game download.  Eventually there will be six other social media linking to this page and/or the page where you can download your game

If you would like to download your free Watergate game for your smartphone or tablet, go to bit.ly/watergategame.

Game overview

You are Bernstein & Woodward, two Washington Post reporters who caused President Richard Nixon to resign in disgrace in 1974.  However, you live in a parallel universe.  You are actually two people in one — Bernstein & Woodward.

 

Will you be able to create the political news stories of the century — a series of news stories so damaging that they will cause a president in your parallel universe to resign?

What started as a routine burglary in the Democratic National Committee headquarters investigation became some of the most significant investigative journalism in American history.

In this Pacman-style game, you must get all of the news snippets (the little light yellow dots) before the president’s men get you.  You know that the president’s men are trying to discredit you.  Otherwise they know that the president himself will be discredited.

Four times during the game you will release a major news story (the brighter yellow diamonds in the corners) that will scandalize the presidency.  For a few seconds after publishing the story, the president’s men will be ghosted out and you can get points by catching them.

These are four of your big news stories that help to force the president of the United States to resign.  Click on them to see the actual historical news stories:

1.  One of the five men arrested in the burglary is the salaried security coordinator for President Nixon’s reelection committee.

2.  The Washington Post publishes a story by Carl Bernstein and Bob Woodward, stating that the FBI believes the Watergate break in was done by aides to President Nixon.

3.  The U.S.Attorney General personally controlled a secret Republican fund that was used to gather information about the Democrats.

4. Former Nixon aides are convicted of conspiracy, burglary and wiretapping in the Watergate incident.

Richard Nixon resigns

A consequence of the many Washington Post news stories was this: President Richard Nixon resigned in disgrace.

Get a free Watergate game

To download a free Watergate game for a smartphone or tablet, go to bit.ly/watergategame.

YouTube video about the Watergate game

   

 

 

We put a great deal of effort into each blog post.  Please use the comments box to tell us how we are doing.  How could we improve our blog posts?  Do you find these blog posts useful?

 

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Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

 

Embed a local Google map in 5 steps

1. Go to maps.google.com.
2. Enter the address in the upper left-hand corner of the page.
3. Click on the 3-bar icon in the upper left-hand corner and then Share or embed map.
4. Click Embed Map tab
5. That will give you the code to embed into your source code.

Related Pages

This page shows how to add a more complex Google map with a marker to your website.

Go to the Re/Code website to read the fascinating history of Google Maps.

The Android Police website says: Coming with the latest Google Maps update is Local Guides, a new program
meant to increase the number of reviews original to Google and
highlight the best of them.  More

Google Maps, 5 Awesome Tips (you probably did not know!)

 

Earn a percentage of the selling price for every book sold.

Click here to learn more.

Web page design reference sheet

The User Testing Blog gave me some really good tips for web page design.  Here they are:
♦ Design for mobile.  In the US, 78% of Facebook active users are on mobile.  Out of TV, radio, print, desktop and mobile, the only form of media that’s growing in America is mobile.
♦ Test page in mobile early.  How intuitive will your web page design be for people to use?  Will the most important things jump out at them?
♦ Design to make life better.  As you are designing your layout and your text, ask yourself how your page will help make the users’ life better.  Discard the things that will not help make their lives better.
♦ Design for scanning.  People do not slowly read the information and think about it.  They will scan your page and look at things that jump out at them.  So

• Use lots of headings

• Keep paragraphs short

• Use bulleted lists

• Get rid of things that don’t make a real contribution

• Break page into clearly defined areas

• Make it obvious what’s clickable

• Design what elements have the highest priority and arrange things accordingly

To learn more about web page design, study this User Testing Blog.

 

 

We put a great deal of effort into each blog post.  Please use the comments box to tell us how we are doing.  How could we improve our blog posts?  Do you find these blog posts useful?

Earn a percentage of the selling price for every book sold.

Click here to learn more.