Video Making, How to Create an Effective Video

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___ steps to making the credit card fraud video

Watch the credit card fraud video and then study the steps to create it.  The points learned could be transferrable to the next YouTube video you create.

1. Use Google Trends to help create title 

Google Trends can give you statistics on what long-tail keywords will help the search engines find your video.

Use a title that will grab a person’s attention.  Make it short (less than 6 words).

I prefer that the most important long-tail keywords have between 10,000 & 100,000 monthly Google searches.  Garcinia cambogia has 823,000 searches.  Garcinia cambogia pills has 33,100 searches.  Credit card fraud has 12,100 monthly searches.

I did not do a very good job of search engine optimizing the title of the video.  I used credit card fraud in the YouTube description of the video.  At the end of the video, it suggests that people go to a web page named Garcinia cambogia pills.

You can see a video of the title on this blog post.

2. Show image of offending ad for several seconds

This will quickly set the stage for the next image.  I used it for 5 seconds.

3. Display image in title

Green credit card fraudUse image to text to display the image from step 2 within the letters.  Search for significant parts of the image to display within the words.

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4. Use another eye-catching image

Pay a small amount of money to find unusual eye-catching images.  You are competing with a huge number of web pages for attention.  To make your images stand out, they must be different and they must make people stop and look.

Fat woman in pink ladyThe photo of the obese woman grabs people’s attention.  It is a good place to display moving text using Keynote.

Visuals are processed by the brain 60,000 times faster than text.  So, before displaying the moving text, it is better marketing to have a visual show up.

This image shows up in the YouTube video below.







Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.


VideoGuy Enns

Author: VideoGuy

I've been a professional educator for years. Right now I'm creating short tutorials about many facets of video creation.

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