WordPress website, a WordPress blog & 7 social media
- How to set up a brand new WordPress website.
- Will have a WordPress blog.
- Will be professional looking enough to represent your business.
- Will be interlinks with seven different social media.
Create a professional-looking new website in 10 steps
Skim over the coloured text until you find a topic for which you need to know more. Then read the black text and maybe click on the hyperlinks.
1. Find a web host that supports WordPress
Read my comments about web hosts.
2. Find the ideal domain and business name
3. Move domain name to web host
Once you have registered a domain name, you must have it pointing to your web host. This blog post explains how to make that happen.
4. Installing WordPress
To learn how to install WordPress including the home page & the menus, go to the Install WordPress blog post. For just about any new website, you should use WordPress. It’s free and absolutely full of features that many CMSs don’t have.
5. WordPress Plugins
WordPress plugins are smaller apps that can be uploaded to extend the functionality of your WordPress site. There are over 49,000 from which to choose. Please read the plugin blog post to learn more including adding forms to your web pages.
6. Start creating some pages
Start creating some new WordPress pages representing your company. These will be pages as opposed to posts. You will be using posts for your blog.
Read the 3 characteristics of webpage blog post.
7. Add the right pictures
If you have the right pictures on your pages, people will stay there longer and get more emotionally involved. Find out why.
8. Begin blogging
Go to the Blogging 101 web post and begin your WordPress blog.
9. Make your menus
Make the menus for all of the pages and posts you presently have. Each time you create another post or page, you will add it to a menu.
10. Begin adding social media
Learning about social media can be overwhelming. So, start by learning one, getting good at it and then going on to the next one.
I recommend starting with a Facebook page. Study that post thoroughly.
At the beginning of each blog, each Facebook page post and the beginning of most social media posts, you should grab their attention with an amazing image.
Read the blog post about how I get amazing stock photos for my social media posts. Make sure you scroll down to the section about 20 steps for downloading Adobe photos.
After you have a few Facebook posts that link to a blog post, start learning your next social medium. Below are the next 6 social media I suggest you learn. They are listed in what I consider the order of importance for my situation.
Note that virtually every blog I create will have a link to it from Twitter, Google Plus and Facebook as a minimum. If it is an especially good blog post, I will add more social media.
Monetize your blog
See this article from the Eugene Mota website: Top 5 Techniques for Monetizing Your Blog.
Click on this image to learn about value-added email marketing.
Notes on Pinterest
The above picture is a Pinterest pin. It links to this blog post.
Notes on YouTube
YouTube is the second largest search engine in the world. Having high quality YouTube videos will help you with brand awareness. Read 10 reasons why YouTube is important for your business.
So, make sure someone in your organization can make YouTube videos. Go through the tutorial on making YouTube videos.
Here are lots of links to blog posts about video.
Commit yourself to making a video a day for 30 days. Soon you will be able to make YouTube videos like the one below.
Comments on SlideShare
You may notice that in the last slide you can click on a link. That will take you to this blog post.
That requires some expensive software and is not extremely necessary. So, I left it out of the budget.
If you do buy it, your first year budget for a professional-looking website with a high-quality blog will still be under $1000.
New features to the various platforms are happening all of the time. By the time you read this, there may be a way to link to a web post without having to pay for the software.
Suppose you become really good at creating WordPress websites and blogs. You decide you want to do some freelance work. Find out how much to charge.