How well is your advertising doing?
Do this near the beginning of your online advertising campaign: Use a good website statistics program to figure out what is and what is not working. Then quickly adjust your advertising so that the stats will become more favourable.
Using Awstats for your website statistics
Awstats is a free program to help with your web analytics. I use LiquidNet hosting. They have Awstats, Webalizer, WordPress and many other programs available for your use at no extra cost.
Example of using Awstats
In the example below I used an Instagram ad to send people to a website explaining how to create a WordPress blog.
The daily statistics chart showed that there were 559 visits to the website several hours after the advertising started. This was way higher than any of the previous 13 days. So, I knew that the advertising indeed did attract visitors to my website.
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Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.