What’s the point of email marketing?
According to Exact Target, for every $1 spent on email marketing, the average return on investment is $44.25. So, if you do any type of advertising at all, you will want to include email marketing in your mix. If you have the right themes, PopupAlly Pro can help you with that.
Pros and cons of PopupAlly Pro
Let’s talk a bit about PopupAlly Pro. There are pros and cons.
The good news is that, according to tech support, it will work with Divi, Elegant, Blox, Headways, Avada, and Enfold themes. I don’t even know what they are. Tech support led me to believe that installing anyone of them would be very complicated.
So, if you have any of those themes, you can have both a popup form and an embedded form on a page. In order to not get penalized by Google, you can disable the popup form on mobile devices.
When visitors to your website fill in a form, their contact data will be sent to an email marketing platform such as AWeber.
The bad news is that it does not work with the WordPress theme I use (Twenty Sixteen). I worked for a few dozen hours with PopupAlly Pro and corresponded with tech support multiple times. Never once did anyone suggest it would not work with the Twenty Sixteen WordPress them.
If PopupAlly Pro were a movie, I’d give it lots of rotten tomatoes.
In all fairness, they did offer to refund my money (he said with a scowl on his face).
What is PopupAlly Pro?
PopupAlly Pro is a software package with which you can add both popup and embedded forms to a web page (if you have the right WordPress theme). Then you will combine your forms with an email marketing system such as AWeber.
PopupAlly Pro allows you to have popup forms on a desktop that will not show up on a mobile device. Your mobile device visitors will see only embedded forms. Because popup ads cover important material on a mobile device, Google ranks websites lower if they use popups. However, Google will NOT penalize anyone for having popup forms in a desktop.
Until you learn a few little tricks, PopupAlly Pro is not as intuitive as it could be. Also, my experience with their tech support was sort of third rate.
If you go to bit.ly/7dayyoutube, you will see an example of an embedded form. If you fill it out, you will be sent an email a day for the next 7 days. Each email will have a link to a page that will give you a free lesson on creating entertaining YouTube videos.
Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.