Pin It for Political Marketing

(Last Updated On: July 5, 2017)

How to market with Pinterest

This blog post gives an example of promoting a political party with Pinterest.  Using the graphic below, pin it to display some bragging points about Canada.  The implication is that the citizens will have fewer bragging points unless the present government stays in power.

5 Characteristics of a successful pin

How Canada ranks July 7

Read the Financial Post article.

See the above graphic in Pinterest.

Graphic

1. Have a picture that jumps out at people and is closely related to the subject of the pin.
♦ I went to FreeImages.com to get this picture of the Canadian Flag
♦ Sometimes I go to the Adobe Stock to get high-quality photos for $3 each.

Title

2. Have an attention-grabbing, descriptive title of 6 words or less
♦ The percentage of people who read your title is much higher than the percentage of people who read your article.  So, put a lot of thought into it.

Content

3. Have the main content of your pin displayed in such a way that it can quickly be assimilated by your target audience.
Infographics such as the one you see here are popular and effective.

More

4. Tell people where they can go for more information.

Image editing

5. Use PhotoShop or a free image editing program such as GIMP to create an artistically-pleasing image.

Pages about creating Pinterest pins

How to create viral pins

The Business to Community website says

The right Pinterest pin can drive a surprising amount of traffic to your site if you do everything right. Unfortunately, you only have a split second to grab a viewer’s attention and motivate them to click through.

So how do you do it? What makes for a great pin?  Read more.

How to attract customers using Pinterest

The Entrepreneur website says

Pinterest is great for marketing just about any product or service, no matter who your target audience is.

You should use Pinterest if… . Read more.

Pins about how to use Pinterest

The HubSpot website says

How do you create a marketing strategy for Pinterest? These 12 appropriately pinnable tips and tricks will show you how you can incorporate Pinterest into your company’s marketing plan. Read more.

How to create pins

This YouTube  video from EdTechTeachers is called How to Create Pins on Pinterest.

Continued on p.2

Pin: Pins are visual bookmarks that you collect on boards. You can save Pins you find on Pinterest or add new ones from your favorite websites.

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

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