Q. Size. What are the maximum sizes of the heading and the body of a Bing PCC? What other minimums & maximums are there?
A. Ad title: 25 characters
- Ad text: 71 characters
- Display URL: 35 characters
- Destination URL: 1024 characters
- Minimum word count: 3 words in title & descriptive text. I.e., the title and body must have at least 3 words combined. (More info)
Q. Size, expanding it. If I feel like the maximum sizes are not enough, what can I do?
A. Change your ad to an Expanded Text ad. This is a free service. These will be your new dimension:
- Ad title: 60 characters
- Ad text: 80 characters
To set up Expanded Text Ads:
- Click on Ads tab
- Click Create ad button
- In Ad group box select pertinent campaign
- Select pertinent Ad group
- Under ad type select Expanded text ad.