Video Marketing with LinkedIn

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Use videos for a competitive advantage

Video MarketingAccording to the Alexa Top 500, LinkedIn is currently one of the top 25 websites in the world.  Combine that with some strategic video marketing.  For instance, try adding a video to your LinkedIn profile.

LinkedIn profiles

Lots of LinkedIn profiles are rather boring.  You can make yours stand out by adding a YouTube video.  Not only will it stand out, but it will give your visitors more of a visual representation of what you are all about.

Start by jotting down the main points that should be in your video.  This is where you are advertising yourself.  Write down the main points that make you special in your particular niche.  Then make that into a script.

If you have a Mac, you can make amazing videos using ScreenFlow.   Click on that link to learn more about it.

After you have finished your video and uploaded it to YouTube, Vimeo or whatever, add a link to your LinkedIn site.

Adding the video to your profile summary

To get started, go to your LinkedIn site and click on Profile > Edit profile.  Then scroll down to the summary.  Click within the summary page and two icons will show up.  Click on the Click to add a video icon.

Click in the box that has http:// within it.  Add the URL of your YouTube video here.

Click save.  Now all of your LinkedIn connections should be able to watch the video.


Add to your home page

In order to most effectively use LinkedIn for marketing, you should post to your home page every day.  You can make a comment about the video you added to your profile summary.  Then add the URL of the YouTube video.  If that is all you do, there will be a picture below your comment from somewhere within your video.

If you want a different picture, click the paper clip and add the picture before you add the URL to the comment.

What the media is saying about video marketing

Video production is getting easier and more affordable

Forbes Magazine says

Some video marketing projects — Super Bowl commercials, for instance — can cost millions and employ entire teams of actors and players. But professional video can still be attainable on a small business budget. It’s easier and more affordable than you may thinkRead more.

29 video marketing statistics

The Reel SEO website says

In the US, YouTube reaches more 18-49 year-olds than ANY broadcast or cable TV network, and YouTube does that on mobile alone…In the US, during prime time, more 18-49 year olds tune into YouTube than into the top 10 TV shows combinedRead more.

Tell your story through MOBILE video marketing

The website says
Rich media ads appear to be working, with mobile rich video boasting a staggering 93.69 percent completion rate, the highest out of all offered media types. Many marketers see this as a more powerful way to interrupt users with their ads—and likewise, a more powerful way to reduce the number of steps between content and conversionRead more.

Tips for maximizing video marketing success

The GMR Transcription website says

Evidence that video marketing works and generates a healthy return on investment was found in a study by Ascend2, which stated that companies using video marketing have outpaced competitors who ignore video by nearly 50% in revenue growthRead more.

Derrick’s Entrepreneurial Blog and LinkedIn videos

Derrick’s Entrepreneurial Blog says

I was speaking to my friend who is a videographer that is exploring ways to utilize social media for business. I thought why not help people create simple & professional videos that they can add to their
linked in profile
.   More

YouTube video

Vickie Siculiano has a very useful YouTube video called How to Add Video to Your LinkedIn Profile.  In this video she says:

I show you how to make your LinkedIn profile. Read…    More

VideoGuy Enns

Author: VideoGuy

I've been a professional educator for years. Right now I'm creating short tutorials about many facets of video creation.

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