Twitter ad using Twitter’s Promoted Tweets
This post briefly describes how I created a Twitter ad that would get many more views than a simple organic tweet. I paid for this Promoted Tweet. The demographic I selected was age 21+, either sex, located anywhere and interested intechnology & computing with the sub-interest of network security.
Create a website tag (called “pixel” in Facebook advertising). Go to my Twitter Ads dashboard and click on Tools > Conversion Tracking. Agree to the terms & then click the blue Generate Website Tag for Conversion Tracking button.
You will get a code snippet that looks something like the code below.
<!– Twitter universal website tag code –>
// Insert Twitter Pixel ID and Standard Event data below
<!– End Twitter universal website tag code –>
Copy it into your clipboard (Cmd C). Paste (Cmd V) it into the source code above the </body> tag on every page you wish to track.
Create a conversion event
Edit ad info
I had inadvertently set my maximum bid at $5. That is unwise & totally unnecessary. The ad is being show throughout the English speaking world.
So, I went to ads.twitter.com. That opened up my dashboard.
Fortunately, Twitter charges one cent more than the second-highest bid. So, I was charged only 32 cents per click. It had given me 3867 impressions & 62 clicks.
I decided to change the maximum bid to 25 cents just to see what would
- Clicked name of campaign in lower LH corner
- Clicked check on in lower LH corner
- Clicked Edit
- Changed Bid Amount to 0.25