Webalizer Website Statistics

Making sense out of those statistics

webalizer-statistics

Various web hosts including LiquidNet Ltd Hosting use Webalizer to help people get statistics for their websites.  If you are not using that web host, you will have to adjust the information below to suit your situation.

Getting started using Webalizer in 7 steps

Read the brown text to skim through these steps.

  1. Go to the LiquidNet Hosting control panel.  I live in North America.  So, I go to us.cloudlogin.co.
  2. webalizer-summary-of-business-for-past-yearStatistics > Web Statitics.
  3. Go to the line that represents the website for which you wish to have statistics.
  4. Click on the graphic in the Webalizer column.
  5. That will give you a summary of the activity for the past year.
  6. The yellow area in the graph and in the tab represent visits to the website.  That is likely the most important statistic.  A single visit is the number of times a visitor has gone to your website for a 30 minute period of time.  For instance, when someone goes to your website and visits 11 pages during a 12 minute period, that would be one visit.  When someone goes to your website and visits a bunch of pages over a 48 minute period of time, that would be two visits.
  7. Click in the month column to find the statistics for a particular month.


Earn a percentage of the selling price for every book sold.

Click here to learn more.

Example

Blogging 101 webalizerIn September I created my WordPress blog post. Then I started an advertising program to get people to that post. I want to know how successful my advertising program is.

Going down to my top 10 pages, I saw that the WordPress blog post had 1714 visits using it as an entry page.  I saw that 558 visitors used that post as an exit page.

That means that over 1100 visitors linked to another page from my blog post page.  Over two thirds of the visitors linking to another page meant that at least two thirds of the people who went to the page engaged with my entry page.

What that meant to me was that it would be worth my while putting some very effective advertising on that page.

Related page

The Elbel Consulting Services website says

This article focuses on how to interpret statistics reported by the Webalizer package.   Read more.

 

 

 

 

video making

 

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

tweets

Webpage — Information, Aesthetics & Technical

3 characteristics of webpage presentationwebpage with Great Content

When judging how good a webpage is, there are 3 characteristics we look at:

  • How current and valuable the information is
  • Aesthetics, how attractive it is
  • Technical, how quickly does it load, do all of the hyperlinks work, etc.

1. Information

You want people to come back to your website.  So, they must feel like the information is valuable to them.  Does it sound original?

Is it current?  You need valuable information to keep each new post current.  Ideally your blog will have one main theme.  Every post and page in that blog will be related to that central theme.

Usually you should keep each post over 300 words.

2. Aesthetics

  • Layout — How well is your web page laid out?
  • Ease of reading — Is it easy to read?
  • Pictures — Do the pictures assist with the reading experience?

Skim like an F

Brown letter FAlways keep in mind that people usually will not read your page.  They will skim it.

Expect them to just skim over it in the shape of a capital letter F. They will read the first few lines completely.  Then they will read the beginning of a few lines.  Then they will skim right down the page.

Bullet points

So, try to have lots of bullet points to help with the skimming right down.

Pictureswebpage Brain XRay in blue skull

Line Length

People prefer to read shorter lines. So,

  • Grab their attention in the first few lines
  • Make the first few lines short
  • Then they read the first few lines
  • After that you have them wanting to read
  • You can then continue article with longer lines
  • Start with shorter lines by having a picture at the top of the page like this.

 

3. Technical

Links

  • Test all of your links to make sure they work.  (It helps with SEO to have links to external sources.)
  • Have social media icons so that visitors can share your excellent content with their friends and colleagues.

Help pages load quickly

40% of people will abandon a site if it takes greater than 3 seconds to load.

  • Photo size — Don’t have photos larger then they have to be.  For example, I had an image with a “wow” factor that was 741 pixels wide.  It was 1.3MB in size.  When I selected a corner and made it smaller, it still was 1.3 MB in size.  However, when I opened it up in GIMP and used Image > Scale Image to reduce it to 400 pixels wide, it was 407 kB in size.
  • Block 3rd party cookiesReduces ad garbage
  • Search for load time reducing ideas.  Try reading How to Make Your Site Insanely Fast.

Reducing ad garbage

To reduce ad garbage, make a web search for how to block 3rd party cookies.  Here’s how to block 3rd party cookies with 2 different web browsers:

  • INTERNET EXPLORER: Tools> Internet Options> Privacy> Advanced:
    here check ‘Override automatic….’; ‘Allow session cookies’; ‘Allow 1st party cookies’ & ‘Block 3rd Party Cookies’.
  • firefox-add-onsFIREFOX: Tools> Options> Privacy: Check ‘Accept Cookies from sites’
    & Un-Check ‘Accept 3rd Party cookies’                          Firefox keeps changing their software.  With my version, I had to go to Tools > Add-ons and select the ad blocker (ABP) add-on.

“Wow” factor note

I promote each blog post using at least 3 different social media (Twitter, Facebook & Google Plus).  Here’s an example of how I promoted a post using 7 different social media.

Pictures are much more effective than words for getting points across.  So, I’ve started using an amazing picture at the top of each blog post.  Each social media post linking to that post will have the same picture.

How to Install WordPress with Your Web Host

Web host

how to install WordPress Gears 401This blog post tells you how to install WordPress using LiquidNet Ltd Hosting.  Their starter plan costs only $35/year.  Installing WordPress is simple if you follow the instructions below.  Installing WordPress is complicated without the instructions.

Getting started

♦ compare-plansGo to the LiquidNet Ltd Hosting website.
♦ In the Starter column, click Start Free Trial.
♦ Fill in the account owner details
(♦ Pay your $35 after your free month is up.)
♦ Log into your new account.


♦ In the control panel click Installer > Applications Installer. 
♦ That will get you to a page that has a few dozen different applications that you could install.  Click on WordPress.
♦ That will include a panels that includes the boxes to the right. Change the domain to the domain you are working on. In the next box, delete the word “wordpress” after the slash. This action will delete the “wordpress” in the next line.
♦Create a password and save it in a secure place.
♦Create a descriptive weblog title.
♦ Press the red Install WordPress button.
♦Follow the prompts and you will end up in the back end of your new WordPress website.
♦ Using Settings > Reading, make sure your front page is set as a static page and the front page box says Home. Remember to click the Save Changes button.
♦ Using Settings > Permalinks, change the common settings to Post name.
♦ Using Users > All Users, Change the Admin user name to increase security.

Plugins

A WordPress plugin is a snippet of code that “plugs in” to your WordPress website. It adds new functionality to your WordPress site or extends existing functionality on your site.

I would never start a new WordPress website without these plugins:

  1. Classic Editor — Adds text & icons to top of a page in editview. This makes it easier to edit a page. The Visual and Text tabs are missing from the image above.
  2. Advanced Editor Tools — Adds many more editing tools to the Classic Editor.
  3. Contact Form by WPForms — Use for your Contact Us page.
  4. Yoast SEO — It helps the search engines find you.
  5. Akismet — It helps block spam.

In the black column in editing view, you click on Plugins > Installed and Akismet will likely be there. All you have to do is activate it.

For the others click on Plugins > Add New. Type the name of the plugin into the search box. Then install & activate it.

How to Install WordPress menus

You will have one horizontal menu that you will create using a WordPress app.  The other menus for the various categories of topics will be pages.

New Post Media Page UserBefore I continue, you must know the difference between posts and pages.  When you click New at the top of WordPress, you must decide if it will be a post or a page.

Every entry into your blog should be a post.  Categories blogging etcThese entries are listed in reverse chronological order.  You should select categories for them so that people can find each blog post on a particular topic.

Pages on the other hand are static, they are not listed by date and do not use categories.

That’s enough background information.  Now go to the blog post on how to create menus.

 

 


Name Servers (DNS) Management

Moving your domain name to your web host

In the domain registration blog post I told you how to register a new domain name with a domain registration company such as WhoIs.  Once you have registered a domain name, you must make changes to the domain name servers (DNS).  You must link them to your web host.

On the best web hosting blog post I recommended that you use LiquidNet Ltd Hosting for your web host.  It’s only $35/year for the starter program and includes WordPress, excellent 24/7 tech support and many other wonderful features.  I will use that company in my example.

The DNS names for LiquidNet Ltd Hosting are dns1.supremedns.com and dns2.supremedns.com.

Steps to changing the name servers

♦  Go to your domain registration vendor.  In the following example I will use WhoIs.
Link to name servers♦  Click Account > MyAccount.
♦  Where it says Jump to Domain, enter the domain name with which you are working.
♦  Click the arrow to jump there.
♦  Click on Name Servers.
♦  Name server 1 and 2Enter DNS information in appropriate boxes.
♦  Click on Update Name Servers button.

In the background your new domain name is being made available on the internet all around the world.  Note that this can take up to 24 hours.

 

Hosting new domain

After you feel your domain name may be available around the world,

  1. Click on My Domains > Hosted Domains from the LiquidNet dashboard.
  2. Click Host Domain
  3. type domain name in the Domain box
  4. Click Add a Host

Then, when you click Files > File Manager, you will see the new domain name in the list of domain names.

Related pages

DNS — Domain Name Server is what?

The CloudOn website says

the system allows only one set of correspondence between IP addresses and domain namesRead more.

DNS Amplification Attack

The Hackersidea website says

A Domain Name Server (DNS) amplification attack is a …. reflection attack which manipulates publically-accessible domain name systems, making them flood a target with large quantities of UDP packets.   Read more.

Domain Names in Plain English

The BizTV Shows website says

In this episode, WordPress Adventure Guide Lee Drozak explains the science behind the process of domain namesRead more.

 

Domain Registration with the Ideal Name

Domain name

Domain registration is the process by which a company or individual can secure a website domain. You will get more traffic to your website by using the right domain names.  The suggestions on this blog post will help you get the best name possible.

domain registration Domain name extensions on keyboardA domain name is a unique address of a computer on the Internet.  It consists of an alphanumeric entity followed by an extension (also called top-level domain).  The domain name system (DNS) translates the domain name into a numeric address called an IP address.

For instance, ibm.com uses “ibm” for its alphanumeric entity.  It uses “.com” for its top level domain.

Branding

Select your domain name from a branding point of view.  In the example above, “ibm” is the very best alphanumeric entity possible for a company called IBM.  The very best extension is “.com” because it is the most well know extension in the world.

Your domain name should reflect your business somehow.  Then it will be easier for your customers to remember and come back to your website.  Also, a really good domain name helps with search engine optimization (SEO).

Make it memorable so that you can get repeat visits from people.

email-marketing-ad

Value-added email marketing can help you with your branding. Click on the image to learn more.

Earn a percentage of the selling price for every book sold.

Click here to learn more.

Mnemonic device

A businessman may use this word to help him find the ideal domain name for his website — RAIL, the four main points to think about are Recall, Aesthetics, Impressions & Length.
* Recall: Will the domain name be easy to use/remember? Choose a name that’s easy to recall.
* Aesthetics: How does the name look written on paper? How will it appear alongside other lettering on business cards and company stationery?
* Impressions: First impressions can be crucial. So select a domain name that will give an immediate good impression.
* Length: Typing a short web-address is always preferable to typing a long one. Choose for length.

Domain registration time

Google may consider your website more stable and reliable if it has a long registration time.  In order to test the waters to make sure you like your domain name, make your first registration for a one year minimum.  If your website is still going strong after a year, register it for a longer time.

With which company should you register?

Since 1996 my domain registration has been with various companies.  Some, which will remain unnamed, I’d definitely advise against.  One company I like a lot and would recommend is WhoIs.

Correlation domain name & business name

domain registration How to Name Your Business

Remember the branding part of domain names.  It is best if your domain name and business name are very similar.  (Note the discussion of ibm.com and IBM above.)

WhoIs has a system for correlating the names.  In this quick example you are looking for a name for your pet store.

You want people to look at your sign for two seconds and know exactly what kind of store you have.

Register a domain

pet store worldYou could start you domain registration by going to the WhoIs website. Select Domains > Register a Domain. You do a domain search for pet store.

Naturally petstore.com was taken.  However, WhoIs makes a search for similar available names.  One available domain name is petstore.world.

So, you could register petstore.world and name the business Pet Store World.  If people know the name of your store, they can remember your domain name.  If people remember your domain name, they can remember the name of your store.

Mom & pop business example

roots-and-vines-toursA couple I know live in an area that has 112 wineries.  Tourists love to go to the Okanagan Valley and go on wine tours.  The couple set up a touring company in Kelowna that takes tourists to various wineries.

They found an excellent domain name that:

  • Used the .com extension
  • Was descriptive of their company
  • Was memorable
  • Was very good branding
  • Was the same as their company name (Roots & Vines Tours)
  • Took people to an excellent website (rootsandvinestours.com).

 

Related pages

5 characteristics of a good business name

The Success website says

How important is a name, really? In the world of business, it’s absolutely everything. Why? Because your…   Read more.

How to register and protect your new business name

The Tiernan Parsons website says

A good name can get people’s attention and contribute to your business’ success. And once it is a success, that name will become a valuable asset. But unless you protect that name, someone else could use it as well.   Read more.

 

 

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

tweets

New Website & Blog Set Up with WordPress

WordPress website, a WordPress blog & 7 social media

  • red-website-yellow-cranesHow to set up a brand new WordPress website.
  • Will have a WordPress blog.
  • Will be professional looking enough to represent your business.
  • Will be interlinks with seven different social media.

Create a professional-looking new website in 10 steps

Skim over the coloured text until you find a topic for which you need to know more.  Then read the black text and maybe click on the hyperlinks.

WordPress Gears new website1. Find a web host that supports WordPress

Read my comments about web hosts.

2. Find the ideal domain and business name

How to Name Your Business new websiteGo to the Google Trends to find the ideal long-tail keywords for your business and domain names.  Then read the Domain Registration blog post for tips on how to get the best names.

3. Move domain name to web host

Once you have registered a domain name, you must have it pointing to your web host.  This blog post explains how to make that happen.

4. Installing WordPress

To learn how to install WordPress including the home page & the menus, go to the Install WordPress blog post. For just about any new website, you should use WordPress.  It’s free and absolutely full of features that many CMSs don’t have.

5. WordPress Plugins

WordPress plugins are smaller apps that can be uploaded to extend the functionality of your WordPress site.  There are over 49,000 from which to choose.  Please read the plugin blog post to learn more including adding forms to your web pages.

6. Start creating some pages

New page

Start creating some new WordPress pages representing your company.  These will be pages as opposed to posts.  You will be using posts for your blog.

Read the 3 characteristics of webpage blog post.

7. Add the right pictures

If you have the right pictures on your pages, people will stay there longer and get more emotionally involved.  Find out why.

Blogging 101 400 px8. Begin blogging

Go to the Blogging 101 web post and begin your WordPress blog.

9. Make your menus

Make the menus for all of the pages and posts you presently have.  Each time you create another post or page, you will add it to a menu.

10. Begin adding social media

new website social-media-marketing-graphicLearning about social media can be overwhelming.  So, start by learning one, getting good at it and then going on to the next one.

I recommend starting with a Facebook page.  Study that post thoroughly.

Abstract Sky Lake Tree OrangeAt the beginning of each blog, each Facebook page post and the beginning of most social media posts, you should grab their attention with an amazing image.

Read the blog post about how I get amazing stock photos for my social media posts.  Make sure you how-to-set-up-a-wordpress-websitescroll down to the section about 20 steps for downloading Adobe photos.

After you have a few Facebook posts that link to a blog post, start learning your next social medium.  Below are the next 6 social media I suggest you learn.  They are listed in what I consider the order of importance for my situation.

Note that virtually every blog I create will have a link to it from Twitter, Google Plus and Facebook as a minimum.  If it is an especially good blog post, I will add more social media.

Monetize your blog

See this article from the Eugene Mota website: Top 5 Techniques for Monetizing Your Blog.

email-marketing-ad

 

Click on this image to learn about value-added email marketing.

Notes on Pinterest

The above picture is a Pinterest pin.  It links to this blog post.

Notes on YouTube

YouTube is the second largest search engine in the world.  Having high quality YouTube videos will help you with brand awareness.  Read 10 reasons why YouTube is important for your business.

So, make sure someone in your organization can make YouTube videos.  Go through the tutorial on making YouTube videos.

Learn about ScreenFlow.  You will use Keynote to help make things animate in your videos.

Here are lots of links to blog posts about video.

Commit yourself to making a video a day for 30 days.  Soon you will be able to make YouTube videos like the one below.

Comments on SlideShare

You may notice that in the last slide you can click on a link.  That will take you to this blog post.

That requires some expensive software and is not extremely necessary.  So, I left it out of the budget.

If you do buy it, your first year budget for a professional-looking website with a high-quality blog will still be under $1000.

New features to the various platforms are happening all of the time.  By the time you read this, there may be a way to link to a web post without having to pay for the software.

Freelance work

Suppose you become really good at creating WordPress websites and blogs. You decide you want to do some freelance work.  Find out how much to charge.

Stock Images for Amazing Web Pages

Finding attention-getting images

Movies reels orangeWhen someone lands on one of your web pages, you have less than three seconds to get their attention.  Otherwise they may leave your page and never come back.  Use amazing stock images to grab their attention.

Pay for high resolution images

Sometimes I get pictures from a free image site.  However, when I want to make sure I get someone’s attention, I head straight over to Adobe Stock.  I pay $30 a month for 10 photos.  The photos that are not purchased from the 10 will accumulate into future months.

Video MarketingAdobe Stock has tens of millions of high-quality images.  They are well indexed.  For instance, if I want a title about videos in yellow, I search for video yellow.  Most of my choices will be about videos and have some yellow in them.

If $30/month is too much for you, check out the nocostimages website.

.

Modify images

instagram-wordpress-ad400-px-bitlySometimes you may want to modify your special images.  For instance, in this image about building a WordPress website, I wanted to modify it for the an ad.  I used GIMP to add the text.

(As a point of interest, I was able to display this ad on Instagram for less than 2 cents per click.  When people clicked it, they were taken to a blog post that told them how to create a WordPress blog.)

Download and file away quality images in 20 steps

I want to make a Pinterest pin warning people about a credit card scam.  Here’s how I get photos with a “wow” factor.

          1. Go to the Adobe Stock website.
          2. Enter scam into the search window.
          3. You quickly find thousands of pictures relating to a scam.
          4. Save scam preview to hard driveSave possible good choices of free watermarked pictures into your hard drive.  (Each time you click to save an image, you will see an arrow on the left side going downwards.  That means the watermarked photo is being saved in your hard drive.)
          5. Begin the process of saving 10 or 20 photos.
          6. When you get to the bottom of a page, click the next button to see the next page of photos.
          7. Finder Download folderAfter you have enough photos, go to Finder and look at the download folder.
          8. Change the view so that the photos show at the  top.
          9. Enlarge the view area and start pressing the down arrow to scroll through the pictures.
          10. Code numberChoose the best picture.  (Part of the scam I am discussing involves not reading the fine print. So, the one with the magnifying glass is a very good choice.  )
          11. Write down the code number. (103633785 in my case.)
          12. License and Save to ComputerReturning to Adobe Stock, key the code number into the search box.
          13. License and save to buy that picture (without the watermark).
          14. Select the picture without the watermark in your download folder.
          15. Press the enter key and give your picture a descriptive name. (Use words with spaces between them that will help you search for a particular picture.)
          16. Right click on the name and copy the picture into your clipboard.
          17. Go to your pictures folder and paste the picture into your high resolution sub-folder.  (It’s a good practice to have a high-resolution sub-folder.  That way you can search that folder to find the highest quality pictures in your computer.  Then you can find the PNG file with the same name.)
          18. Open the (very large) JPEG file.
          19. Using Skitch, make a screenshot of that picture.
          20. Save it as a PNG file with the same name as the JPEG file.

Note: The smaller the PNG files, the quicker a page will load.  Dragging a corner of a picture to make it smaller does NOT make the file smaller.  You make the file smaller by opening it up in GIMP and clicking Image > Scale Image.

YouTube video


Visualize the above 20 points.  Watch the video of the process of downloading high quality stock photos.

Pinterest pin

Credit Card Fraud pinHere is the  Pinterest pin I created using that magnifying glass graphic.  See this Pinterest pin in the Pinterest website.

 

 

 

 

 

 

 

 

SlideShare


 

bit.ly/nocostimages

The Bitly address, bit.ly/nocostimages is an easy-to-remember web address for the Dreamstime website. Dreamstime has a collection of tens of millions of photos, illustrations, video snippets, etc. The lower quality images are free. The higher quality ones cost money. Dreamstime can be a very good source of free images.

In the above screenshot, someone searched All Content for pictures that represented designing websites.  What if your designing websites picture must match the blue colour in your header. Then you would add the word blue to your search term.

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

tweets

Your Own PPC

Note about my personal bias

(Note that I wanted to use my blog for things other than those 10 revenue models.  I ended up changing to WordPress and I am very glad I did. Changing to WordPress also inspired me to develop the free 7 Day YouTube tutorial. This tutorial teaches people how to create entertaining videos & animated GIFs. You will learn how to make animated GIFs like the one on the right.)

Keep your online advertising revenue

With Income Activator:

  • Have your own pay per click advertising
  • You keep 100% of the revenue
  • Visitors click on your ad
    • Get to another company’s website
    • Company is automatically invoiced for click
    • (Income Activator software does this for you)
  • You can sign up unlimited number of advertisers

Advantages of Income Activator pay per click ads

  • Income Activator ads and Google AdSense ads can appear together
  • Visitors often ignore ads because they look like ads
    • Ad can be a text link
  • Better statistics
    • You can see IP address and income from each click
  • You do not give 32% of revenue to Google
    • You keep all of the revenue


Earn a percentage of the selling price for every book sold.

Click here to learn more.

Getting started

  • To get started with your own pay per click, find the long-tail keyword for a page
  • Make a web search for that keyword
  • Suppose you had a page about investing in gold
  • Your search results may give you gold-buying ads like you see in above illustration
  • You could contact those companies and negotiate a pay per click rate
  • You place links on your page

How to make pay per click ads

After you have set up Income Activator, you go to a section called Pay Per Click Referral Program. You fill in the form and follow the instructions.

How to insert pay per click ads

  • Go to the page on which you edit Income Activator pages
  • Find line of six tabs
  • Click on Page Ads & AdSense
  • Note that it says for this website page only
  • Scroll down, choose your ad position and insert the ad
  • Click Update button
  • You have some brand new, highly effective online advertising

 

 

Related page

The SenaTechno website says: Pay per click advertising is also one of the most popular ways to
monetize your blog or website. This actually a marketing strategy that…
More

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

tweets

How to Find Articles About Various Social Media

 A plethora of articles

Facebook indexing all 2 trillion posts -- Search anything to hear how people have reacted to it. Facebook reference list -- Facebook marketer's reference guide of how to do the many special things with Facebook Facebook search engine -- Why you should care that Facebook Search just got Google-ier Facebook story telling -- Visual story telling to increase engagement Facebook video ads -- How to create a Facebook video ad that moves people to action
As I do research for my social media marketing blog, I occasionally find some very interesting articles.  So, starting today I will be posting links to these online marketing posts.

This page will be updated on a regular basis.  If you are really interested in social media marketing, you may want to come back frequently to see what’s new.

drop down  drop downFacebook logo

Advertising articles

articlesAdvertising on social mediaAd execs say Facebook is most effective

Advertising on social media explodingWhy social media advertising is set to explode 

Advertising for free7 ideas to help your content go viral so that you can advertise at no cost

Advertising CTA3 crucial features of a great CTA (call to action)


Earn a percentage of the selling price for every book sold.

Click here to learn more.

Articles about blogs

Blog promotion 2The art & science of blog promotion

Blog faster8 Methods To Speed Up Writing and Produce Quality Blog Posts

Blog from zero to $6 millionHow we grew a blog from ZERO to $6 million

Blogging and the skyscraper techniqueHow a Brand New Blog Generated 17,584 Visitors In One Day

Blogging and communication skillsPolish those communication skills like a comedian

Business quotesQuotes of 100 top brilliant business minds

Blogging takes timeShow up every day for 2 years … Read more

Articles about content

Content is king

Content that’s scanable 

The Most Overlooked Factor Of Content Marketing? Scannable Content

Calls to action10 amazing CTAs

Content timelineBuilding great content that results in lots of sales is a long-term project

Content word choices50 trigger words & phrases to make content more powerful

Content writing12 content-writing secrets

For more about content, also see website articles

Crowdfunding

CrowdfundingHow do you raise lots of money using crowdfunding?

Articles about Facebook

Facebook special features6 special Facebook features you likely do not know about

Facebook ad case study — How he got a 35X ROI with Facebook advertising

Facebook adsAdvertise effectively on Facebook on a budget

Facebook becoming like TwitterFacebook is fighting to become more like Twitter

Facebook book promotionHow someone promoted her book-writing process on Facebook and had a best-seller before Amazon sent any out

Facebook business page5 Tips for dominating with your business page on Facebook

articlesFacebook contestsHow to set up a Facebook contest.

Facebook cover photos12 amazing Facebook cover photos with simple, clean design

Facebook Flex TargetingHow to target ads with multiple inclusions and exclusions

Facebook indexing all 2 trillion postsSearch anything to hear how people have reacted to it.

Facebook reference listFacebook marketer’s reference guide of how to do the many special things with Facebook

articlesFacebook search engineWhy you should care that Facebook Search just got Google-ier

Facebook story tellingVisual story telling to increase engagement

Facebook video adsHow to create a Facebook video ad that moves people to action

Gifs

Gifs in your social media11 ways to use GIFs in your social media

Influencers

Influencer qualityGolden rules about choosing influencers

Instagram articles

Instagram logoInstagramHow to build a super-engaged Instagram following

Instagram followers11 ways to get more Instagram followers

Instagram InfographicPhoto characteristics that give more visitor engagement

Instagram, the most importantWhy Instagram is the most important social media in 2016

LinkedIn

LinkedIn Logo 2LinkedIn Mistakes16 mistakes people make on LinkedIn

LinkedIn ProfileDon’t make your profile look like a resume; instead do this

LinkedIn RankingGetting ranked in LinkedIn’s top 1%

LinkedIn Summary5 tips for an amazing profile summary 

 

PeriscopePeriscope logo

Periscope tips10 tips on how to use Periscope for business

Pinterest

Pinterest logoPinterest tips10 tips for using Pinterest effectively

Pinterest selling tipsDriving sales and traffic with Pinterest

Press release sites — Some SEO experts have looked at a long list of websites and chosen the best free and paid press release sites

Reddit

RedditTaking advantage of the 200 million visitors Reddit gets (podcast)

SEO

SEOSEO checklistThe ultimate SEO (search engine optimization) checklist

SEO (search engine optimization)What is “Domain Authority”?

SEO and dataHow to Use Data to Boost Pagerank and Drive Traffic to Your Site

SEO and long-tail keywords7 examples of brands driving long-tail organic traffic

SEO and long-tail keywords, moreConversion and long-tail keywords

SEO tips for 20166 ways for improving SEO

SEO tricks5 Dead-Simple SEO Hacks to Save You Time

SEO infographic75+ SEO tips

SEO after drop in trafficWebsite health check after drop in organic search traffic

Social media

Social media marketing metrics — Metrics you must watch when you are social media marketing

Social Media habits5 DAILY habits that will boost your social media following

Social Media sitesThe 31 most popular social media sites

Social Media timesThe best time to post on various social media

Social Media toolsTools to help you analyze what individual social media are doing for you

Social Media the right way3 healthcare brands that are doing social media right

Social Media & visuals — Tips for making visuals work for you

Social Media & URLsHow to shorten links for social media

Social Media content100 ideas for social media content

Social Media for 2016SlideShare presentation: 6 social media tactics for 2016

Social Media iconsHow to add social media icons to your web page

Social Media Manager ChecklistInfographic checklist of what a social media manager should do daily, weekly, monthly & quarterly

Social Media monitoringSoftware you can buy to monitor what people are saying about your brand on social media

Social Media pitfalls8 marketing mistakes to avoid with social media

Social Media profiles10 elements of a successful social media profile

Social Media  shoppingHow your customers use social media to shop

Social media tactics11 things to remember when promoting your content on social media

Social media tipsSocial media tips directly from Facebook, Twitter & Foursquare

Twitter

Twitter, the best social medium?best tip is for their new business, or any business for that matter: Twitter.

Twitter logo 2Twitter chats — Twitter has regularly scheduled group chats for all sorts of different industries.  Here are 10 tips for successful participation in Twitter chats.

Twitter has launched social listening analyticsAnalyze Tweets about your brand and those about your competitors

Twitter hidden secrets5 hidden Twitter secrets you might not know about

Twitter tips50 tips to help you tweet more effectively

Twitter viral5 steps to going viral on Twitter

Video

Film Reel Directors Chair

Video connecting6 ways video will connect consumers and brands in 2016

Video engagementWhat we learned by analyzing 100 million videos

Websites

Man in black writingWebsite destroyersDestroy your new website with these 3 common mistakes

Website home page12 tips for making an excellent home page

Website home page 2 — 5 Secrets of a killer home page

 

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