Facebook Video Ads

How to upload Facebook video ads

I am embarking upon some social media marketing with Facebook video ads and I came upon a problem.

Upload MP4 file to FacebookI created the 30 second video you see at the bottom of this page and saved it as an MP4 file.  As I was creating the Facebook ad, there was a point where it asked me to upload a video.  I wanted to upload my video that had never been on Facebook before.  But, the program would not let me do it.

I experimented and found that I could upload it by clicking on Browse Library.  I thought I had better pass that one on in case some of you are having the same problem.

If you create a really good 30 second promotional video, Facebook is an ideal place to promote it.  In my case, I’m paying just a little over one cent per view.

Here are the seven steps for creating Facebook video ads:

  1. From home page, go to Ads Manager > Campaigns and then click on Create an Ad.
  2. Click Get Video Views.
  3. Enter the URL of your Facebook page that promotes the product you wish to sell and click Continue.
  4. Enter budget and details of your target audience.
  5. Scroll down and it will ask you to upload your video.  If you wish to upload an MP4 file, this section is not as intuitive as it could be.  Click Browse Library > Upload Video.  Find your video and double click on it.
  6. Thumbnail for Facebook video adsSet a thumbnail for your ad.  This is the picture that would best make people want to click on your video.  It will be there before the video starts and after it finishes.
  7. Enter the text you want to show in your ad.  This will likely be the most desirable feature of the product you sell.

For a free tutorial teaching you how to create entertaining videos, go to 7 Day YouTube.  The tutorial also shows you how to create entertaining animated GIFs like the one on the right.

 



Earn a percentage of the selling price for every book sold.

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SlideShare presentation — Social media marketing and videos

 

Facebook video ads

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

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Facebook Advertising vs Twitter & Pinterest

Facebook advertising

These posts are mainly about the social media marketing experimenting I am doing.  Today I am experimenting with Facebook advertising.

Facebook vs. Twitter

The Business2Community website says

We’ve now been running Facebook and Twitter advertising campaigns for clients in various industries from the UK to the US and we’ve learned a few things along the way. Before you invest in advertising on either, consider the following.  Read more.

Mobile advertising

The IPWatchdog.com website states Facebook advertising revenue jumps on mobile advertising …  Facebook’s mobile advertising numbers were so good that its entire advertising revenue stream surged ahead 57 percent when compared Read more

4 tips to save money on Facebook advertising

The Business2Community website says What Facebook does not report on is the number of advertisers who have not properly optimized their campaigns and are wasting money by not running an effective advertising strateRead more

Pinterest vs. Facebook

Pinterest logo 2The VisionWEb blog says Unlike Twitter, where the life of a tweet is only 24 minutes, and a Facebook post with a life of 90 minutes (if you see it), the half life of a pin is 3.5 months. One of the biggest advantages of Pinterest is showing up on page one of Google. If you work your boards, write descriptions, and use hashtags, page one on Google is very achievable.   Read more.

 

Tips to remember

  • Schedule posts — Use the clock icon on the bottom left of the status update box to schedule posts to Facebook pages.  At the beginning of each week you can decide upon the content to post and schedule it so that it hits the news feed at the time when you think most people will be looking at it.
  • Use these engagement strategies:
    • Memorable pictures
    • Infographics
    • Ask questions
    • Really interesting quotations
  • Non-sales oriented posts — You may be using Facebook because you want to make sales.  However, make sure the majority of your posts are NOT sales oriented.  Otherwise you will just lose followers.
    • If you have lots of posts that make people want to share them, you will begin to get lots of followers.  Then they WILL NOTICE your odd sales-oriented post.

 

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

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Facebook Business Tips to Increase Sales

 Adding phone now buttons to mobile ads

Call now button in mobile adFacebook business tip #1. Consider adding click to call buttons to your mobile ads.

The Business2Community website says 80% of Facebook’s ad revenue is mobile. It’s anticipated Facebook’s social ads will drive more than 12 billion calls to U.S. businesses. If those stats don’t entirely convince you to jump on the bandwagon, here are four more reasons why your campaign should include Facebook ads with call buttons. Read more.

Facebook business page more likes and shares

#2. Read 5 tips for getting more bang for your buck from you Facebook business page.  The designhill.com website says: The main aim to post great content … compel your target audience to like and share your page.  … Internet is filled to the brim with social media pages trying to capture users’ attention … vital to ensure a creative yet professional Facebook page design  Read more.

Customers private message you from Facebook

Send message from Facebook page#3. Your customers can private message you.  They click on the Send Message button they find on your mobile Facebook business page.  The Facebook for Business page says There’s a reason many people prefer to communicate with friends and family through private messaging: it’s fast and convenient. And increasingly people want to communicate with businesses in the same efficient way.   Read more.

 

The Facebook Marketing Google Plus page

Facebook Google Plus page#4. The Facebook Marketing Google Plus page gives a large number of Facebook business tips from a variety of contributors.  They have titles such as How to Improve Your Facebook Advertising With Better Ad Targeting and 30 Things To Do On Facebook To Skyrocket Your Business.

Read more.

 

Facebook business strategies

#5. Learn about 25 strategies to promote your business on Facebook.  Watch the YouTube video below.

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

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Facebook Page to Earn Money Online

How to set up your Facebook page

Before setting up your Facebook page, gather together the graphics you will be using for your cover photo and your profile picture. To the right you see a sample profile picture. The profile picture will show up to the left of the cover photo as you see in the sample below.

The profile picture is used for branding. It will show up in your news feed. So, it is arguably more important than the cover photo.

The profile picture does not have to be a person. KLM airlines very cleverly uses a picture of a tail of an airline for its profile picture. Learn more about profile pictures.

 

The above cover photo is designed to sell a product. Learn about 17 different types of cover photos.

The image below is how the above cover photo will appear on a Facebook page.

The numbers

  • Cover photo size: Upload 180 x 180 pixels. It displays on cover photo as 160 x 160 px.
  • Size of cover photo: 851 px. wide & 315 px tall for desktop. 640 px. wide & 360 px. tall for mobile.
  • More about cover photos.

 

Facebook website instructions

For current instructions on how to create a Facebook page, go to the Facebook website.

Facebook page promotion ideas

Lots of promotional ideas can be found on the AdEspresso ebook promotion page.

Lots of visitors from Facebook

The Social Media Examiner website has an article titled 21 Creative Ways to Increase Your Facebook Fanbase.  They are tips such as:

♦ Make a compelling welcome video
♦ Embed videos within Facebook
♦ Spend a small amount of your budget on Facebook ads
♦ Link to Twitter
♦ A Facebook Page Cover Photo will display at 820 x 312px. It is best to upload them at 1640 x 624px.

 

Read all 21 tips now.

Likes and the Facebook page

Here’s an article entitled 50 Free Ways To Increase Your Facebook Page Likes. It says while it can be a challenge to increase your page likes, making the effort is undoubtedly worthwhile: one researcher has estimated the average value of a single Facebook fan at $174Read more

Finding opportunities

Marketing Services

Services section on your Facebook pageThe Social Media Examiner website also asks

Want to market your services through Facebook?

The Services section on Facebook allows professional service businesses to create a Services tab to highlight their offerings.

In this article, you’ll discover how to use the Services section of …. Read more.

Increase Facebook likes

The QD Tricks website has an article beginning with How to increase facebook page likes with our “increase likes on facebook page” tricks. People search for how to increase likes on facebook page on google to increase facebook page likes. We have also received lots of messages to write a post… . Read more.

Promote that special page

Below is a YouTube video entitled How to Promote Your Facebook Page For Free.

Summary of how to use Facebook for business

Create a separate Facebook account that is still you.

  • Create a separate page for each product group you sell.
  • Evaluate opportunities as they come.  Is this where my customers would hang out?  Is there enough volume here?
  • “Like” the page from my appropriate Facebook page.
  • Set up the Facebook feed tab.
  • Pounce on the entries as you see fit.
  • In your comments, include a link that can result in a sale.

Facebook page URL

After your Facebook page has 25 likes, you can change your Facebook page URL. To learn more about this concept, go to the Write to Marketing website. Scroll down to point #4, Customized Facebook Page URL.

Related pages

Profile picture waaaay more important than cover photo
17 different styles of cover photo
5 ways to promote ebook with Facebook
How to create a page in Facebook
Sample YouTube video