I wanted to make a YouTube video to complement my blog post about how to start your online business. The purpose of the video was to get people to the post. I had 5 main points I was trying to get across.
Watch the video below.
11 secrets for adding video quality & making some boring points memorable
The 5 points are in abbreviated form such as “paid advertising” and “build a list”. If I would have simply listed those 5 points, most people would have closed the video before they watched it all. I had to enhance the video quality. So, here’s what I did to make it interesting.
1. Bought the “start your online business” graphic from Adobe Stock.
2. Used the Keynote effects to give movement to the text.
3. Had additional smaller text to give more meaning to each of the 5 main points.
4. Had a Keynote “spin” action on graphics that came from the blog post.
5. At the end I added the URL of the blog post that corresponded to the video.
6. I set the Keynote slides to “play” and recorded them with ScreenFlow.
7. Edited the video using ScreenFlow.
8. Using ScreenFlow, I recorded the text as an audio file.
9. Added the individual audio clips to the video.
10. Went to the YouTube audio library to find free music to use in the video.
11. Used the audio ducking feature to soften the music during the speaking parts.
Earn a percentage of the selling price for every book sold.
Go to the ScreenFlow website to buy. Alternately, you can get a free trial copy so that you can try before you buy.
Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.