Photos improve customer engagement
People are much more likely to notice your social posts, advertising, etc. if there is a picture attached. So, it is important to learn a great deal about editing photos.
If you are looking for a “free” photo editor, the best photo editor to use is GIMP.
Short History of GIMP
GIMP began in 1995 has a school project between two university students. Eventually it morphed into a huge project. There were a large number of volunteer computer programmers who knew lots about editing photos.
Their goal was to create an open source program that did just about anything that Photoshop would do. It would be available free online to anyone.
To learn more about GIMP, read the Wikipedia article.
My history with GIMP
I use GIMP practically every day. I would not want to be without it. As far as I know, it can do anything Photoshop does.
The word “free” is in quotation marks above because it was not quite free for me. I tried to download it for free and advertising was attached. It took a fair amount of time to remove the advertising.
If I had to do it all over again, I would opt for the $47 version called PhotoEditorX. You can download it with no advertising.
Besides that, there is so much to learn about GIMP. I’m still learning. The $47 version comes with 200 pages of illustrated manuals, 25 video training videos and easy-to-follow guides.
This is opposed to Photoshop that presently costs $120 per year. PhotoEditorX has a one-time $47 cost.
Editing photos to create amazing pictures
The Tech.co website has an article called 5 Tips for Creating Engagine Pictures that Increase Online Sales. The article says: Some products make you happy, while others just make you sad. Your product pictures need to tell the story of what your product is going to do for your customer… . So set a goal, define the mood, or choose an emotion. Read more.
GIMP video tutorial
Learn how to add images over an interesting background. Read what the narrator of this video tutorial says:
In this tutorial I will be going over some basic concepts for photo editing (or manipulation) such as how to color correct an image, adjust the levels, adjust the hue and saturation, sharpen the image, tweak the brightness and contrast, and add a vignette. This tutorial is designed to help beginners with photo editing, but can also be watched by intermediate and expert Gimp users. I guarantee your photos will look more professional after watching this tutorial! Watch video now.