Eight social media
This page has been summarized in the YouTube video below.
Start with a blog
I always start with a blog. I decide upon the message I want to get across. Before I start creating content, I use Google Trends to find one or more keywords that closely relate to that content. I might use Hashtagify to find closely related Twitter hashtags.
The above exercise will help me create a title. It will also give me some keywords that I will likely try to combine within the article. (Careful: In order to get high rankings with the Google search engine, all of the ideas in each paragraph should flow naturally.)
SEO your blog
I always use WordPress for my blogs.
From the beginning I start search engine optimizing (SEO) my blog. I go down to my SEO by Yoast and decide upon a focus keyword. That will be a keyword I got by using Google Trends and/or Hashtagify. As I write the blog post, I make sure the points in SEO by Yoast are covered.
Starting the blog
I write out the idea I wanted to get across. If it is less than 300 words, I use CurationSoft to get summaries of articles related to my topic.
Learn about blogging with consistent quality content.
Facebook, Twitter & Google Plus
It is quick & simple to use Facebook, Twitter & Google Plus to promote your blog. You are increasing the probability that the search engines will find your blog.
To the right is a sample of Facebook, Twitter & Google Plus all promoting the same blog post. They all use more or less the same high-quality stock image.
However, note that the wording of the text is different in each one. That is to make sure that the search engines to not penalize me for having duplicate content.
The “social” in social media
With social media we are socializing with people. We are not blatantly trying to sell them something.
If you want to sell people something, do it in a convoluted way so that they feel like they are socializing with you.
Even the theme of your posts may be expressed subtly. I was recently a victim of credit card fraud. I want to let people know about that but I don’t want to overdue it.
So, I made a blog post and a YouTube video about finding high quality stock photos. It subtly linked to the blog post about credit card fraud.
Click the white arrows on the SlideShare presentation below.
Properly-made SlideShare presentations are powerful. Your organic searches can be larger than your Facebook and Twitter searches combined. Besides that, starting at slide #4 you can have multiple links to your web pages.
Note that as the months or even years go by, a Pinterest pin can become more popular. This is opposed to Facebook or Twitter where your posts rarely get shared after the day they were first posted.
Also note that it is very important to have compelling photos.
Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.