Malware, How to Remove It from Your Mac

What is malware?malware

Malware is a contraction of malicious software. It is designed to damage devices, steal data and/or cause chaos. Examples are ransomware, Trojans, viruses & spyware.

How to remove the malware

Go to malwarebytes.com/mac.  Click on the FreeDownload button. (It’s free for 14 days.) After opening the program, click on the Malwarebytes icon at the top of your screen. Then click  Start Scan.

After I clicked on Start Scan, I got rid of 26 different threats to my computer. I had no idea that any of them were there.

 

How to protect your device against malware

  1. Double-check any downloads. Before downloading, read comments and reviews to decide if you should trust the site.
  2. Be alert when clicking on emails from unknown sources or suspicious profiles and outrageous offers on social media.

 

Related pages

Cybersecurity
What is Malware?

Keynote Not Working After Upgrading to High Sierra

Version of Keynote obsolete

KeynoteI upgraded from El Capitan to High Sierra on my old (2011) iMac desktop. Now my Keynote program will not work. What can I do?

Friend with Mojave or Catalina?

If you have a trustworthy friend or family member with either the Mojave or the Catalina operating system on their iMac, your problem can quite easily be solved.

Keynote 08 4.0.4 will work on a 2011 iMac that uses the High Sierra operating system. It is available at no charge from the App Store. However, you cannot download Keynote from the App Store without doing a little bit of weird account activation.

Your friend creates a new account

The information below is from an Apple Support article about creating a temporary user account. Your friend begins the process by going to the Apple menu and logging out of their Apple account. Then they follow the 6 steps below.

  1. They choose Apple menu () > System Preferences, then click Users & Groups.
  2. They click  lock icon, then enter an administrator name and password. This will be your Apple ID and password.
  3. However, before entering your information, they will have to give their computer password for security reasons.
  4. Click the Add button (+) below the list of users.
  5. Complete the fields shown for a Standard or Administrator account, then click Create Account (or OK).
  6. Then they click on the App Store icon. They download a copy of Keynote (it’s free) for the new user.

Now the App Store with “know” that you have purchased Keynote. Now you will be able to do it again in your old iMac.

You open the App Store and search for “keynote”. The first app in the upper left-hand corner will be the one you see in the image.

You order Keynote and your computer will automatically download the version that is compatible with your computer and operating system combination.

 


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Enfold Header, How to Add One

Enfold header with pictures fading in and out

This post will show you how to make an Enfold header similar to the one in the animated GIF here. It will have 3 pictures. Every few seconds the pictures will fade out and change places.


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Step by step instructions

  1. Click on blue Advanced Layout Editor button.
  2. From Layout Builder, drag a single column layout element to the location of your header. (Note: The background will be light green as you drag your mouse over it.)
  3. From Media Elements, drag the Fullwidth Easy Slider into the light green space above the single column layout element.
  4. Click within the Fullwidth Easy Slider element.
  5. Click on the Add Multiple Images button.
    1. Your images should fit into an Enfold header 1310 px wide & 300 px high.
  6. Drag and drop your images into the library if they are not already there.
  7. One at a time, click on your desired image and then click on the blue Insert Images button in the order you would like them displayed.
  8. You can experiment with the various options. If you want your pictures to display like the sample at the How to Serve Customers with Disabilities website, the dropdown boxes will be displayed as follows:
    1. No scaling
    2. Yes, stretch the image
    3. Fade
    4. Always load videos
    5. Yes
    6. Do NOT check the Stop Autorotation box
    7. 3
    8. Hidden.
    9. Do NOT check line beginning with “Use first slides”.
  9. Click the blue Save button.

 

Related page

How to add content to an Enfold theme page

 

Contact Form Not Sending, Working Around the Bug

Enfold contact formA serious bug

Enfold is by far my favourite WordPress theme. However, I have found one serious bug. It’s in the Enfold contact page. When people try to contact us, they get a message saying the email was sent. However, it does not come to us.

I went online and many other people are saying the same thing.

The problem most likely stems from the fact that mail service providers apply stricter rules year by year. This is to protect users from mail abuses like spam and spoofing.

The Enfold contact page solution

I found the solution to be Contact Form 7.  This WordPress form can manage multiple forms and allow you to customize your forms.

The steps below tell you how to get a Contact Form 7 onto your page.

1. Add new WordPress plugin

Go into your website in edit view. In the black column on the left-hand side, go down to Plugins and click Add New.

In the search box enter Contact Form 7. When it shows up, click on Install Now and the Activate.

This plugin will now be activated for any of the web pages in your website. You will need to add a shortcode on any page that requires a contact form.

2. Add Contact Form 1 shortcode to page

Look at that black column on the left-hand side again. There is a new word, Contact. Click it and then click on Contact Forms. Click on Contact Form 1.

At the top of your new page you will find a shortcode. Click within the blue bar and then Cmd C to copy it into your clipboard.

3. Paste code into website

Decide precisely where you want the Enfold contact form to display. Go to that page in edit view.

a. Drag a 1/1 layout element to the place on the form where you want the form to go.

b. Drag a Code Block content element into the 1/1 layout element.

 

c. Click on the code block. Cmd V to paste the code into the first block. Click Save.

 

4. Add your email address

a. Click Contact in the black left-hand column again.

b. Click the Mail tab.

c. In the To box, add the email address to which the form should be sent. That will likely be your own email address.

d. Click the blue Save button.

e. I had to do lots of troubleshooting to get my forms to send. Eventually, I found out that the email address in the From section under the Mail tab had to have form’s website domain name in it.

My form was in howtoservecustomerswithdisabilities.com. I solved my problem by having this email address in the From box: peter@howtoservecustomerswithdisabilities.com.

With my web host, I had set up an email forwarding from that address to my regular email address.

5. Set up Contact Received messages

When you click on the Messages tab, you see a list of messages you will see in various situations. The default messages are things such as

  • Thank you for your message. It has been sent.
  • One or more fields have an error. Please check and try again.
  • This field is required.
  • This telephone number is invalid.

If you want any of these changed, do so and click the blue Save button.

Test your form

Test your form immediately. If you do not get a test email, go to the troubleshooting section at the bottom of the page and get a solution.

YouTube Video

Related page

How to Set Up Contact Form 7 (for Beginners)

 

How to Train Your Staff & Increase Profits

Technology

train staffIn this day and age technology can be a great help when you train your staff. For instance, you can give them a manual to read and then give them an online quiz. In our example, we will discuss training a restaurant staff how to serve customers with disabilities.

Readable manual to train your staff

The training manual, How to Serve Customers with Disabilities, is a 39-page ebook that should be mandatory reading for restaurant servers. The copyright allows you to print out a copy for each of your staff. They read it and then do each of the 3 quizzes. (See Quizzes in the horizontal menu of the page that “3 Quizzes” links to.)

Read the testimonial below from a restaurant general manager.

Earn a percentage of the selling price for every book sold.

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train staff

 


Testimonial letter

To whom it may concern

train staffI am writing you regarding a remarkable citizen who needs to be recognized for the challenges he has faced and the difference he has made to lives of many in our community and his accomplishments.

Mike Haines has been a citizen of Kelowna since 1981. Mike has cerebral palsy and has never let it stop him from living his life to the fullest.

Mike has always worked hard since coming to town, starting a delivery service on his three wheeled bicycle.  He learned how hard it as to navigate the streets with improper curbing. That led him to run for city counci.

Fast forward to the present. He is now in an electric wheel chair and still making the rounds and advocating for people with disabilities as he has learned from personal experience.

Mike has had a tough time making ends meet over the years. But he always sees a shining star. He has recently published an ebook for the service industry on how to serve persons with disabilities. A couple of years ago Mike spoke to my staff about how it feels to be treated and how uninformed and uncomfortable people are on how to serve people with disabilities. It was a great presentation by him and it brought my staff to tears. Anyway, I really think Mike deserves a look for a story and anything we can to do to help bring the tools to the people.

For more information and history on him go to  www.michaeldhaines.com . His ebook went live June 14th and it can be found at https://howtoincreaseyourrestaurantsales.com/.  (That web address has been made into a short form. You can also go to bit.ly/disabledpatron.)

I am strong believer in Mike and I want him to have some success and recognition which he deserves for all he has done over the years. If you have any questions, please don’t hesitate to call me at 250-215-1495. Thank you for your consideration

 

Andrew Neville

General Manager

Rose’s Waterfront Pub

1352 Water Street

Kelowna BC, V1Y 9P4

Work:250-860-1141

Cell:250-215-1495

Email: rosespub@telus.net


Final word on Mike

Mike Haines is a fascinating person. Learn a bit more about what he did before he wrote this ebook on how to train your staff.

How to Set up AWeber Email to Quickly Autorespond

Free 30-day AWeber trial 

AWeber emailI really enjoy working with the tech support people at AWeber. With all of their help, my AWeber email marketing got off to a great start.

To get started, start a free 30-day trial now.  After the thirty days is up, you will pay AWeber monthly. I get a small portion of that.

Setup a list

AWeber emailTo start sending an AWeber email, you first make a list. A list is a way to separate subscribers with common interests into different groups for easier targeting. Whenever anyone signs up to your list, they are doing so to receive a specific kind of information from you.

For instance, depending upon who wants what information from you, the points in the above list include Merchandise, Economy and Company Deals. When people send a request via AWeber, they could be sent emails about merchandise, the company economy or else company deals, depending upon where they sent their request.

AWeber email

Click Manage Lists in the top horizontal menu and then click Create a List. Simply follow instructions.

Earn a percentage of the selling price for every book sold.

Click here to learn more.

Create messages

AWeber email

Click on Messages > Drafts and then click on the drop-down arrow in the green Create a Message button.

I usually choose HTML editor so that I can add hyperlinks, change fonts, etc. There is even a paper clip in the lower left-hand corner so that you can attach a file.

Insert your subject in the upper left-hand corner.

I usually begin my message with this: Hello {firstname_fix}!. That way the AWeber email will be personalized.

Legacy Follow-up Series

Legacy Follow-up Series in another term for autoresponder.

AWeber emailClick on Messages > Drafts. To the right of each message is a Send Options link. From the drop-down list click on Add to Follow Up Series.

This will be one of your messages that will be emailed out.

Under Interval you can use the drop-down box to decide how soon you want it sent out. If you want it sent out less than a day from time of an action, use 0.

You can use this process for as many emails as you want to send out. I like to use a total of 2 emails. The second one links to a web page with a thank you message. If the messages are in the wrong order, drag and drop them so that the one on top will be the first one sent out.

Related AWeber email pages

How to get ebooks automatically emailed at time of payment to PayPal

If this blog post has insufficient information, go to this page and click on the icon in the lower right-hand corner. You can start chatting with AWeber tech support to get more information.

 

 

 

 

 

What Are the Most Important Marketing Fundamentals?

The 3 marketing fundamentals

marketing fundamentalsThis blog post reviews a video by Alex Mandossian about marketing fundamentals. The man has some amazing insight into marketing. Make sure you click the link at the bottom to watch the video.

Alex says that the 3 fundamentals are:

  • Message — The message you want to get across.
  • Market — To whom do you want that message to get across.
  • Media — The more media you have to get the message across, the better.

The bicycle illustration

marketing fundamentalsTo illustrate his marketing concept, Alex uses a bicycle wheel.

The message is the hub of the wheel because it is the most important fundamental. If the message is unclear, the market audience will never find you. If your message lacks clarity, your marketing will not be able to get the message to your target market.

The media connects the message to the market. (Learn about social media.)

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The 3 Cs of your message

Con·cise, adj., expressing or covering much in few words.

The message must be

  • Concise,
  • Clear and
  • Consistent.

It must not lack clarity. If your message is concise, clear and consistent, you can instantly increase the pulling power of all marketing communications. You will make more money with the same amount of effort.

A good message:

  • Accelerates the marketing reach.
  • Reduces marketing costs.
  • Grows marketing engagement.

Digital messages

Digital messages come in many different forms:

  • Video. (See free course on making YouTube videos.)
  • Audio. E.g., people can listen while walking their dog.
  • Pictures. “A picture’s worth a thousand words.” E.g., the picture on the cover of the ebook pictured here helps to explain the subject.
  • Movement. Note the movement in the bicycle animated GIF above.
  • Engagement.You can ask questions and otherwise get the target market so interested that they will communicate with you.

Watch the video

To watch the complete video, click the play button on this MarketingOnline video.

How to Set Up a Twitter Account for a New Client

Setting up Twitter advertising for a customer

Twitter account

You are starting the social media marketing for a new customer. Your customer does not want to do any technical work. So, you will set up your customer’s new Twitter account on your own computer.

You will use your own credit card to pay for the advertising. You have arranged for the customer to reimburse you in such a way that the bookkeeping is very simple.

Your first step is to set up a new account withTwitter.

This is how to set up that Twitter account in 7 steps

  1. Twitter accountLog into your own Twitter account
  2. Click on your profile picture and then Log Out
  3. Ideally you will have your own email address that relates to your client but is forwarded to your personal address. (E.g., myname@customerURL.com)
  4. Twitter accountAfter you log out, you will see a form where you can set up a new Twitter account
  5. Enter your email address. (Preferably it is the email address from point #3 above)
  6. Create a password
  7. Respond to everything Twitter emails you.


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Twitter advertising

To help you set up your Twitter advertising, here are two official Twitter pages that can help you:

  1. Optimizing
  2. Conversion tracking

Ineligible to participate

Twitter account

As soon as I set up the account and created my first tweet, I clicked on my profile picture and then Twitter Ads. That took me to a new page saying that I was ineligible to do any advertising on Twitter.

I found the Twitter Eligibility page and found this: The most successful advertisers on Twitter tend to be those who are avid Twitter users. This means they have a history of sharing exceptional content and engaging with their followers. If you are interested in advertising but your account is fairly new, be sure to complete your account’s Twitter profile and spend a few weeks familiarizing yourself with Twitter’s best practices.

Twitter accountSo, I guess that means I’ll have to make lots of Tweets before I can set up my client’s advertising.

 

How to Be Successful with Twitter Advertising

Increasing sales of a product

This post is about how to increase sales of a product using Twitter advertising.

The Twitter Tweet we will talk about later links to an article on your website. So, write a compelling promotional page for your product. Read How to Increase Chances of Web Page Being Read.

Setting up Twitter Advertising in 4 steps

1. Join Twitter

Go to twitter.com, fill in the form & join Twitter. Create a difficult-to-guess password that has a combination of upper- & lower-cased letters, numbers & special characters.

Click the Get Started button and simply follow the instructions. Write out your username & password (possibly cryptically) in a place where you will find it when you need it.

2. Log into your new Twitter account

Go to your Twitter account. In the upper right-hand corner you will see a line inviting you to login. So, login with your new username & password.

While you are there, create a very effective tweet that promotes your product. Read these 8 tips. Also see the Headline Analyzer & the 180+ Power Words.

The sample tweet below is for a product called the TSC Side Sleeper. These are some reasons why it is a good tweet:

  • Opening phrase got a 76% Headline Analyzer score
  • It offers to help a common problem (getting a better sleep)
  • The line of text is short
  • It has a picture that grabs their attention
  • The TSC has a green check mark but will be unknown to most people. It will pique their curiosity
  • It links to a very informative page
  • People are asked to retweet it. They are more apt to retweet if they are asked to



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3. Start first Twitter ads campaign

Click on your profile picture near the upper right-hand corner. Click on Twitter Ads.

Click on blue Create Campaign button the top. This blog post is about selling a product. So, you will click on the Website Clicks or Conversions link.

Give advertising campaign a descriptive name.

4. Set budget, Tweet & target market

Fill in everything as you see fit. If you are on a tight budget, set your start & end dates. Then click Next.

Click the check box in front of the tweet you wish to use in your ad. Decide where you want to place your ad. The search query Tweet is triggered by the user’s desire for information. So, you definitely want to include Search Results.  Twitter has a huge list of categories. In this example, I searched for “sleep”. Twitter showed me the closest related category in their list (sleep disorders).

To find your target market more precisely, click Return to Original Campaign Form. For geographical locations, I chose Import Multiple Locations. After I had written the countries on 2 separate lines, I clicked the Add Locations button.

For age I chose 50 and over. The rest of the audience features should be self explanatory. When finished, check your ad with the Audience Summary. It you are satisfied, click Save in upper right-hand corner.

 

Related pages

How to Build a Winning Twitter Ad Campaign

Twitter ad setup