How to Make Your First Online Quiz

Amazing marketing with an online quiz

online quizAn online quiz is the most shared content on social media. These quizzes can be used to market just about anything.

The picture on the right represents the first two questions of a complex online quiz.

In this post you will learn how to make a very simple online quiz.

Getting started

  • Go to riddle.com.
  • Click the green Try Now button to get 14 days free access.
  • Sign up and store your username & password in a safe place.
  • online quizClick on the Dashboard link.
  • Click Create link on the horizontal menu.
  • online quizClick the turquoise Quiz icon
  • If you are using an online quiz for marketing, it is foolish to not have lots of pictures in it.
    • You can go to freeimages.com and get some at no charge. (Their higher quality photos cost money.)
    • All pictures must be oriented wide, square or tall. So, click on the proper orientation button.
    • Drag and drop your picture into the main image panel.
  • online quizGive your quiz a title.
  • Throughout the quiz-making app you will see the letter “i” within a grey circle.
  • Click blue Question 1 Untitled button
  • Add your first question and up to four possible answers
  • Click the radio button of the correct answer.
  • Click plus sign on blue square to add more questions.
  • Have a maximum of 10 questions.
  • Click the Save button near the middle of the top.
  • When you are finished, click My Riddles in the horizontal menu.
  • Click the 3 dots to the right of Edit
  • Click the green Publish button in order to make your quiz public.
  • Click the green Get Code Button.
  • Click Copy. The code is now in you clipboard.
  • Open a web page in Text view and Cmd V to paste the code wherever you want it on the page.
  • Save your page and check the quiz to make sure it works.

 

How to Market on Facebook with a Quiz

Free advertising with a quiz

quizWhen you market with a quiz or personality test, you are using the most shared content on social media. You will be paying for promoting your quiz on Facebook. However, every time someone shares your quiz, that will be FREE advertising.

Two types of quizzes that can get you lots of social shares are

  • quizzes that make people laugh and
  • quizzes that make people realize how good or smart you are.

Facebook advertising to show how smart you are

The sample quiz and Facebook ad on this page represents a campaign to sell an e-book to restaurant managers. It is designed to help them train staff how to serve customers with disabilities.

The image above displays the first two of six questions of a quiz aimed at people who are general managers of restaurants. (Over 25,000 Facebook users in Canada list that as their occupation.)

quizSo, once the quiz has been created, you would go to the bottom of the left-hand column in your Facebook account. You would click on Create > Ad. When you get to the Detailed Targeting section, you would type “restaurant” in the Include box. Then you would click on Restaurant General Manager.

The preamble in your advertising says that 13.7% of Canadians have a disability that interferes with their daily life. This often includes going to restaurants that do not cater to people with disabilities very well.

So, the quiz users would show how smart they are by answering a number of questions that teach people a bit about how to cater to restaurant customers with disabilities. It they ace the quiz, they could very likely share the quiz with other restaurant managers they know.

Technical help 

There a number of different companies that have the software available for creating a quiz. After lots of study, I decided to use Riddle. They have a excellent PDF file telling you just about everything you have to know about how to create online quizzes.

Important tips

quizThink about the points below. I suspect they will help to make your quiz more effective.

  • Before making your promotion public, time a friend while he/she is taking the quiz.
    • It must take under 3 minutes.
    • If any of the questions are confusing to your friend, change or eliminate them.
  • Have a maximum of 10 questions.
  • After someone answers each question,
    • Set things up that immediately tells whether the answer is right or wrong.
    • At the same time, give the right answer.
  • Immediately after the last question & answer, tell them they can see a PDF file with much more background information about each question.
    • In order to get that PDF file, they will have to fill in a very short form giving their name & email address.  (See more below.)
  • Have a short, punchy title.
    • I used How to Increase Your Customer Base.
    • The headline analyzer page will show you how to create headlines that get more views.
  • Make sure you use an SSL certificate so that people can buy securely from your website.
  • Make sure you track your various answers with Facebook pixels.

To get them to fill in a form and give their email addresses, you can write something like To read a detailed explanation of why each answer is the correct one, enter your first name & email address. We will immediately email you those explanations. You may want to use AWeber to email out those emails. That’s a better alternative than having someone hang around your email box 24 hours a day.

There is good statistical wisdom behind the above points. If you decide to deviate from any of those points, make sure you read over the Quizmaster PDF file before doing so.

Before using Riddle

Before using Riddle or whatever quiz-creation program you are using, create

  • a quiz using Word or Pages
  • a website used to promote the product you want to sell
    • To see an example of such a website, go to bit.ly/disabledpatron.
      • That website is built around an e-book it is selling.
    • On that website, have a PDF file that people go to in order to read the rationale behind the quiz answers. (See next paragraph.)
      • This is part of the email address collecting process.

PDF into web page — I want to have the PDF file in a web page where I’m featuring the product that the quiz is promoting. The PDF file gives more data elaborating on each of the questions.

I use Apple Pages. If you use Word, you will have to adjust the points below a bit. 

Write the information for your quiz user in a Pages or Word File. Create the new PDF file using something like the Pages File > Export.

Then go to PDF2Go to compress the PDF file. Save it using only letter and numbers with NO spaces.

Start by saving it in your Finder as a file with no spaces.  Then drag that re-named file onto the PDF2GO page. Click the Save button at the bottom. Then click green Download button.

Go to the appropriate WPmadesimple.org page for the rest of the instructions.

View the page that has the new PDF link. Click on the link. The target page is the page URL that AWeber will send to the people who filled out the form.  E.g., you would use WPmadesimple to add the PDF file link to this page. Then you would click that link to get to the final PDF page. Quiz users would be willing to give their email addresses so that they could see that final PDF page.

Technical part of creating the quiz

  • Create quiz questions and answers and also the PDF page before starting technical part
  • Go to riddle.com.
  • If you have already signed up, click on the Dashboard link in the horizontal menu.
    • To begin creating a brand new quiz, click Create in the horizontal menu.
  • If you have not signed up yet, click the green button below “free for 14 days”.
  • Click the Create link in the horizontal menu.
  • Click the turquois Quiz icon.
  • Give your quiz a short catchy title.
  • Click on the letter “i” beside image to get the sizes of image from which to choose.
    • Ideally each quiz question will have a picture beside it. Each picture in the quiz must be the same shape. (Landscape, portrait or square.)
    • Choose a picture that relates to your title.
  • Fill in an image, a title that whets their appetite and a description that makes the reader want to learn more.
  • Click Question 1 blue button.
  • Add image to match question if you can.
  • Copy & paste the question from  your Pages file.
  • You can click Add an Answer button for more choices.
    • Have a maximum of 4 choices.
    • Click radio button of correct answer.
    • Click Save button near top middle.
  • Click plus sign below Question 1 blue button
  • Make question and answer #2.
  • Have no more than 10 questions.
  • Quiz must take less than 3 minutes.
  • Click on Score 0% – 50% button.
  • Have maximum of 4 of these buttons.
  • Use interesting language to describe quiz users in each range of number correct.

Immediately after last question…

Insert a lead generation form.

If you are using Riddle:

  • Click on the Collect Leads button after you finished creating the last question & answer.
  • Then click on Lead Generation Form.
  • Click on 2. Connect button.
  • Click the Connect to AWeber button.
  • Click on green button to get authorization code.
  • Paste authorization code into box & click on Connect AWeber.
  • You will get an email saying you’ve connected Riddle to your AWeber account.
  • You will see a number of fields that could go into your form.
  • Click Customize link to do things such as change colour of buttons and fonts.
  • Click tiny blue save button at the top.
  • Click Advanced button to do things such as adding a Facebook pixel.

Notes on the above bullet points

AWeber

  • If you want AWeber to automatically send out your emails as soon as someone has filled out a form, click the Connect to AWeber button.

You can use MailChimp instead of AWeber. I talk about AWeber because it is the only email forwarding company I’ve every used and I am very pleased with it. Besides that, I get a small amount of money if you pay for AWeber.

AWeber is one of the most widely used email automation marketing tools on the market today. If you use the process above, AWeber and Riddle will be integrated to make the whole process of collecting leads and quiz responses an intuitive and quick process.

Form Intro

Here you insert the text you use to entice the quiz taker into giving their email address. Right after the last question they will still be thinking about giving information. That is the ideal place to ask for their email address.

So, have some enticing text in the Description such as this: For more background information behind these quiz answers, fill in the form below. We will immediately send you a PDF form giving you the rationale plus more information supporting each answer.

For the Label you can have a very short title that would draw them into reading the Description. For instance, the italicized text above could have Background Information for the label.

They then fill in the form with their name & email address. That data will go to AWeber. That company will in turn email the quiz user whatever PDF file you gave them.

Campaigns

Campaigns is the AWeber platform that automates sending emails to the right person at the right time.

 

Learn more: How to get started with Campaigns.

Selling a product

In the example on this page we will be earning our money by selling a high quality e-book about serving people with disabilities. To promote the product, a website appealing to the target audience (restaurant general managers) was created.

quizThe financial benefit of a restaurant general manager having the e-book would be increased sales. The manager would use the information for staff training. People with disabilities would have more pleasant experiences in the restaurant. They would frequent the restaurant more often as would their friends and families.

In order to make the website more appealing, it would be about more than just customers with disabilities. It would be about how to increase your restaurant sales. So, the domain name howtoincreaseyourrestaurantsales.com was purchased.

I did not want the website to be only about serving people with disabilities. So, it also includes a section on where to get free software to help people order online and also reserve a table.

I want to send people to the most important page on the website. So, I used an URL shortener to make it easier to deal with. For instance, people can now go to https://howtoincreaseyourrestaurantsales.com/disabilities-introduction/ by simply typing bit.ly/disabledpatron into a browser window.

Attached PDF file

You may be offering the visitors an e-book in the form of a PDF file. That is what I am doing for How to Serve Customers with Disabilities e-book. I will be hosting it in Google Drive.

The e-book was created using Microsoft Word. I took the final version of the e-book and, in Microsoft Word, clicked on File > Save As. For the saving location I chose a folder in Google Drive. For the file format I selected PDF.

 

More information about attaching a PDF file

Adding a link into an AWeber message
Connecting your AWeber account to your Riddle account
Creating messages to be sent to subscribers
Hosting a PDF file on Google drive
Message sent out as soon as email is received

Glossary

List — The way that you differentiate messages and subscribers from others in your AWeber account. For example, you may have a quiz about a pet grooming business. From the quiz answers you could tell whether someone was mainly interested in dogs or cats. So, one subscribers’ list at AWeber would be about dogs and another would be about cats.

Tag — One element of a subscriber’s information. For instance, you might have a quiz about favourite categories of foods. The category could determine what kind of information you would send the each person. The categories would be called “tags”. One person’s tag could be fruit. Another person’s tag could be vegetables.

You would send these tags to AWeber. Then, when the emails are sent out, there could be a different email for each tag.

Read the article about how to use tags with AWeber campaigns.

This is Facebook Advertising to a Special Audience

Facebook advertising, a combination of 3 parameters

Facebook advertisingTo succeed in Facebook advertising, you must have:

    • The right targeting
    • A great image or video
    • Compelling copy.

Targeting

With the right combination of interests, behaviours & location, you can drill down to as low as one person in your target audience.

What you see to the right is part of an infographic called All of Facebook’s Ad Targeting Options. View it here.

Targeting is such a complex concept that you will likely lose money with Facebook advertising if you don’t understand it.

In my case, I want to make a sponsored post in my news feed. It will be targeted towards restaurant managers in Canada.

There were 22,317 people in Canada who had registered “restaurant general manager” as their occupation in their Facebook profiles.

I assumed that the most likely person to be interested in the e-book would be the manager of a restaurant. I also assumed that managers of very small restaurants such as what you’d see in a mall food court would not be interested. So, I tried to exclude people who are interested in fast food.

Note that targeting audiences is not an exact science. Facebook is not able to obtain all of the correct data. So, targeting involves a certain amount of guess work.

Below is how I set up my targeting aimed at people who are most likely to buy an e-book about how to serve people with disabilities.

Sample ad creation with a target market

Facebook advertising

          1. Facebook advertisingI opened Facebook and went to Create > Ad near the lower left-hand corner.
          2. For marketing objective I chose Conversions.
          3. Bottom of page: I named my campaign Conversion to Buy E-book.
          4. For Website I entered URL of page that has the pertinent quiz plus Add to Cart buttons.
          5. Left the Languages box blank unless I would have wanted a language other than English.
          6. Facebook advertisingUnder Detailed Targeting, I typed in restaurant manager. That gave me 3 options. I clicked on Restaurant General Manager. For reasons that seem illogical to me, that restricted my potential reach too much. So, I had to add another option.
          7. In the next box (and MUST also match…), I clicked on Suggestions and then Restaurant Management. That increased my potential reach by a huge amount.
          8. Then, still in the Include section, I clicked Suggestions. Then I selected more examples. If the Potential Reach went down and the Daily Reach went up, I would keep it. Otherwise I would delete the selection.
          9. Facebook advertisingBy including more categories, you increase your potential audience. By excluding, you make it more specific. It is best to keep your targeting narrow rather than being broad. Narrower audiences are often easier to reach on a limited budget and are more likely to convert into sales. However, in my case, I could not find a good reason to logically exclude more potental buyers.
          10. In this section you can also look at your target audience’sinterests. This can be as finely targeted as the type of pages they “liked”.
          11. Also, try to find when they are researching on how to increase customer base.
          12. Clicked Save This Audience.

Budget & daily reach

Up to a point, the more you spend per day, the more people will see your add each day. For instance, my ad could potentially be seen by 71,000 people. With a $2/day budget, an estimated 88 – 460 people per day would see the ad. With a $4/day budget, an estimated 170 – 860 people per day would see the ad.

including & excluding

For my ad, I entered Canada for the location. For what to include in the Detailed Category, I typed in “restaurant manager”. I was presented with 3 choices and I chose “restaurant general manager”. As long as they are the general manager, I am not concerned about their age or gender.

Facebook advertisingThere are other categories that you could include or exclude for your audience. To decide what to do, hover over the letter i. (See graphic above.) That will give you a definition of the category. Use that knowledge to help you decide whether to include or exclude people in that category.

For the Interests category, I excluded people who are interested in Fast Food. My assumption is that most fast food restaurant managers would not be interested in buying our e-book.

A great image

Facebook advertisingA mediocre image will not do. You have to get a picture that tells a story.

There are plenty of free image websites out there. I went to freeimages.com and entered “restaurant wheelchair” into the search box.

There was no free image that was good enough. So, I clicked the Related Images from iStock button and paid $36 USD for it.

A Facebook ad photo should be 1200 x 628 pixels. So,I used the Eyedropper tool to grab some light red from the man’s shirt and resized my photo with two bars.

Compelling copy

When writing your copy, imagine you are writing to one person and one person alone. That will be the person you have found with your target market.

      • Focus all of your attention on that one person and his/her needs.
      • Make sure your text and your image have the same theme.
      • Write text in a grade 5 or so level.
      • Have a clear goal.
      • Have a clear CTA (call to action).
      • Keep it short. Let them know how we can help them solve a problem in a clear, concise manner. When they read it, they should know:
        • What you are offering.
        • How it will benefit them.
        • What they should do next.
      • Go to your Facebook feed and read a bunch of ads for ideas.
      • Run 2 Facebook ads that are identical except for minor changes in text. See which one converts better.

Placement

Budget of $1 or $2/day

Look at case study #4 in the web page of 13 case studies. For $30/month, it cost the company $0.25 to reach each 1000 customers using Facebook advertising. Compare that to $0.75 for LinkedIn and $2.75 for Google AdWords.

In the Placement section of the Facebook Ad Creation page I selected:

      • Automatic Placements
      • A budget of $2 CAD/day. This will rise as I am tweaking the ad.
      • I set the dates to be starting we expect to have the e-book finished. It is set to run for a month. (I will not finish the ad until the e-book actually has been finished.)
      • Bid strategy is Lowest Cost.

Facebook advertising numbers

      • You can have: One image plus text
      • Ad image sizes: 1200 x 628 pixels
      • Text limit: 90 characters
      • Headline text limit: 25 characters
      • Link description limit: 30 characters
      • Maximum amount of text overlay: Less than 20 percent of image.
      • Video aspect ratio: 16:9 (full landscape) or 1:1 (square) (other aspect ratios available for specific campaign types)
      • Maximum video length: 120 minutes

To find the numbers for the less common types of ads, go to the Complete Guide, select the page and Cmd F to search for “slideshow”.

Facebook advertisingIf your image size is not 1200 x 628 px, it will get cropped. So, I resized my photo with two bars.

The link URL was greater than 30 characters. So, I changed it to bit.ly/disabledpatrons.

Analyzing for ROI

To help figure out your Facebook advertising ROI (return on investment), use a Facebook pixel. That is a small piece of Javascript code that you paste into the head section of your key pages. It will tell you how many people take action on your ad and which ad leads to a conversion.

The above does not give enough information. So, read more at Measure Conversions.

Sample Facebook pixel

<!– Facebook Pixel Code –>
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);
fbq(‘init’, ‘322497177900987’);
fbq(‘track’, ‘PageView’);
fbq(‘track’, ‘AddToCart’);
</script>
<noscript><img height=”1″ width=”1″ style=”display:none”
src=”https://www.facebook.com/tr?id=322497177900987&ev=PageView&noscript=1″
/></noscript>
<!– End Facebook Pixel Code –>

Note that the code snippet in orange does not come with your Facebook pixel code. It is one of  nine different standard event codes that is added just before the ending script code (</script>).

This particular standard event code tracks when items are added to a shopping cart. Learn more about standard event codes.

Learn much more about Facebook pixels.

If you are having trouble pasting the code snippet into your head section, read over this Header FAQ.  If Facebook advertisingyou are confused when it talks about “child theme”, enter
“child theme” into the search box and press Enter.

Misc. valuable information about Facebook advertising

  • The higher the relevance score, the lower the cost per click (CPC).
  • If you fail to place the right ad bids, two things might happen:
    • You’ll pay too much for your ad results or
    • Your ads will not get delivered due to low bids.
  • Never assume your advertising strategy is perfect from the beginning. Start with a low dollar amount. Never assume anything. Always test everything.
  • Average cost per click is $0.20 USD in Canada and $0.26 USD in the USA. source
  • Run your Facebook ad campaigns with automatic placements for some time. After you’ve got some results, you can exclude the placements where costs are highest.
    • After you’ve got some results, you can exclude the placements where costs are highest.

The above ad on Facebook was our very first quiz ad. Among other things, that page has the same Add to Cart buttons that you see in the upper right-hand corner of this page.

Figuring out your ROI (return on investment)

 

Go to the Build Your URL page.

 

The information you just read only scratches the Facebook advertising surface. To learn more, read some of the related pages below.

Related pages

5 Ridiculously Powerful Facebook Ad Targeting Strategies
How AdWords Life Events Targeting Lifts Brand Interest 175%
All of Facebook’s Ad Targeting Options
9 Tips to Write the Best Facebook Ads Ever
How refined your targeting can get
Complete guide to advertising on Facebook
4 steps for successful advertising on Facebook
How to target specialized audiences with Facebook ads
Facebook pixel for conversion optimization & tracking
Facebook ad bidding
Facebook relevance score
Checklist of what to include in your ad

 

How to Quickly Upload Videos from Android to Secure Google Drive

Clear out videos to add memory

Google Drive

Suppose you are on vacation and have filmed a number of short videos with your Android smartphone. You are afraid that you may soon run out of memory. So, what do you do? Before you left home, I hope you created a Videos folder in Google Drive. Find your Android’s Google Drive icon.

You will upload your videos to Google Drive and then delete all of your videos from your smartphone. Then you can continue on your vacation confident that you have room on your smartphone for lots more videos.

Don’t see Google Drive icon?

Google DriveWhat if you can’t find a Google Drive icon?

    • Most likely be in a Google folder on Android screen
    • Hold your finger on Google folder icon.
    • It will open displaying a number of icons for different Google apps.
    • Hold finger on Google Drive icon
    • Drag it out of folder.
    • Tap Back icon to close folder.

Upload to Google Drive

  • Tap the Google Drive icon.
  • Find and tap Videos folder.
  • Then tap blue circle with white plus sign.
  • Tap Upload
  • Tap each video (MP4 file) you wish to upload.
    • (For reasons unknown to me, sometimes you have to tap Open at this point and sometimes you do not.)
  • You will see a moving blue progress bar.
    • As soon as it quits moving, your MP4 file will have been downloaded.

After you get home…

After you get home, go to Google Drive > Videos on your desktop and double-click on your various videos you see in Finder. That will automatically  open your  videos using QuickTime Player. If you do not have that program, download a free version of QuickTime Player from the Softonic website.

Edit with ScreenFlow

Google DriveIf you want to edit your videos, you can do that with ScreenFlow. You can add video clips together, add titles and add many other amazing features with ScreenFlow. Click on the blue Free Trial button on the image to the right.

 

Rotate video 90 degrees

Google DriveAfter you get home, you open the MP4 files in Google Drive. And some of your videos are sideways. If you have ScreenFlow, there is a simple way to rotate those clips.

Go to your ScreenFlow timeline and select a clip that needs rotating. In the panel to the right:

  • Click video icon
  • Go down to Z rotation
  • Change number to 90 degrees as you see on the animated GIF here.
  • Press Tab key to save the number 90.

 

 

 

Google Drive

How to Link from LinkedIn Timeline to a Special LinkedIn Article

Your LinkedIn timeline

LinkedIn timelineAfter you write a LinkedIn article, it may be good marketing to link to it from your LinkedIn timeline. This post tells you how to do just that.

Linking to your LinkedIn article in 3 steps

LinkedIn timelineLinkedIn timeline1. Copy article URL 

Copy (Cmd C) the web address of the article into your clipboard.

2. Find ideal picture

You want a  simple picture that relates to your subject. I usually use the picture from above the headline. Find where it is in your Finder. Look at information such as date. That will make it easier to locate it using LinkedIn.

From a LinkedIn page click on Home and then Images. Using information from the Finder in the above paragraph, double click on the name of appropriate image.

LinkedIn timeline3. Write message above picture

Above the picture you just inserted there is space for text. Type a message that will get the visitors’ attention. At the end of it paste (Cmd V) the URL form point #1 above.

Click Post. Notice that the URL has changed to a shortened form.

Curious about the picture?

In case you are wondering, the picture above represents an encryption tunnel. If you wish, you can go to that LinkedIn article entiled How to Increase Security & Go Through an Encryption Tunnel.

LinkedIn marketing

If you are selling to businesses, a good social media marketing idea would be to write LinkedIn articles that subtly promote your product. A good way to get people to read your articles is to link to them from your LinkedIn timeline.

Related pages

Don’t get hacked on free wifi
How to Protect Your Internet Browsing Privacy
LinkedIn article about Encryptions Tunnels
Free Wi-Fi Hotspots and How to Avoid the Evil Twin

 YouTube video

Watch this YouTube video to get a better idea of how to link from your LinkedIn timeline.

How to Protect Your Internet Browsing Privacy

 They don’t respect your privacy

privacyAdvertisers and tracking companies don’t respect your privacy. They use various techniques to record your Internet browsing habits. They collect all kinds of information:

  • Websites you have visited
  • Kind of products you are interested in
  • Your political ideologies
  • Health conditions.

There are other reasons why you may not want people to be able to see your Internet use:

  • You are a celebrity
  • You are an employee doing market research of your competition
  • You are a reporter, law enforcement officer or writer covering sensitive topics. You want to make your computer untraceable to prevent reprisals.

Snooping search engines

Google, Bing, and other search engines:

  • Catalog every web search you perform
  • Online search choices are then attached to your computer’s IP address
  • Subsequently used to customize the advertising and future searches for your machine
  • Zero respect for your privacy

Privacy solution: PrivateVPN

There is a technique to protect you from those prying eyes. It’s called using PrivateVPN (virtual private network).  It makes you untraceable on the Internet.

privacyWhen you start a web surf, you go straight to PrivateVPN and BYPASS YOUR ISP (Internet service provider). When you get to the website you want, you will be using the IP address of the particular PrivateVPN server. Whoever would like to track you does not know it is you.

PrivateVPN cloaks and encrypts your signal:

  • Makes your online activity completely illegible to eavesdroppers
  • Manipulates your IP address
  • Makes you appear to come from a different machine/location/country.

You may be concerned about the wrong party:

  • Getting information about your browsing habits
  • Using your IP address to charge you more or
  • Using hackers for major cybersecurity breaches.

Wherever you lie in that spectrum, PrivateVPN will be a good step in the right direction.

In the case of PrivateVPN, the signal may even jump to a server in another country before you get to the website. The snooper won’t even know what country you’re from.

10 reasons why people may want PrivateVPN

Intranet outside the office

PrivateVPN will allow employees to access a corporate intranet in complete privacy while located outside the office.

Secure chat rooms

Your girlfriend, wife or business partner can enter the URL of a chat room to take part in a secret chat.

Con menprivacy

Every place you go to, your online activities can be monitored by Internet service providers, government organizations or criminals. Protect ourselves against malware or con tricks when web browsing.

Securely connect separated offices

Use PrivateVPN to securely connect geographically separated offices of an organization, creating one cohesive network.

Circumvent political censorship

Secure your transactions with PrivateVPN to circumvent geo-restrictions and censorship. Countries like Afghanistan, Belarus, China, Cuba, Egypt, Saudi Arabia and Syria surveil and limit access to the Internet. Activists and journalists in one of these countries can connect privacyto PrivateVPN server and tunnel out of the censorship restrictions. PrivateVPN conceals your page-by-page activity from any government eavesdropping.

YouTube users might have come across a message that says, “This video is not available in your country”. PrivateVPN’s free YouTube proxy allows you to watch any video with zero constraints.

Note that you must add Private VPN to your computer before you arrive in the geo-restricted country.

Online shoppingprivacy

Do you get annoyed by the shopping sites keeping tabs on you? They start sending you ads related to where you shop. PrivateVPN makes that a thing of the past.

Test online strategies geographically

PrivateVPN’s services allow SEO and marketing professionals to connect to servers in different regions to test their strategies and processes.

Make public wifi private

privacyThose Starbucks or McDonald’s hotspots are not safe for confidential email and browsing. Public wi-fi offers no encryption security to its users, and your signals are broadcast for anyone savvy enough to eavesdrop.

Accessing insecure websites makes  it easy to steal your private information.

It’s very easy for even a beginner hacker to intercept your unencrypted wi-fi signal using an Evil Twin phony hotspot or a Firefox Tamper Data plugin. Mobile users should consider spending the 4 to 5 dollars per month for the safety of a PrivateVPN connection.

Secure Skype phoning

It’s relatively easy to eavesdrop on Voice-over-IP (Internet telephoning). Even intermediate-level hackers can listen in to your VOIP calls. Perhaps  you regularly use VOIP services like Skype. If you log into a public wi-fi network and then connect to your PrivateVPN, all of your hotspot web use will then be encrypted and hidden from prying ears & eyes.

Make booking flights & accommodation cheaper

privacyFlight and accommodation Booking websites:

  • Display different fees based on users location and currency.
  • Use tracking of your online activity
    • Allows them to increase the fee on your next visit
  • To ensure the cheapest rates, use PrivateVPN services whenever planning your next trip.

Free 7-day trial

If you wish to tryout a VPN at no cost for 7 days, go to free 7-day trial VPN. No credit card is required.

You will create a password that allows you to use PrivateVPN from anywhere in the world — on up to 6 devices at the same time.

It takes only a few minutes before your own PrivateVPN will be downloaded into your Downloads folder.  Double click on it and then drag the PrivateVPN app into your applications folder icon.

In a few seconds you will actually see it within your actual applications folder.

Double click on PrivateVPN. Fill in the email address and password that you gave during registration.

Click on the country list link. Click on the country from which you want to appear to be browsing.

Suppose you tested your new PrivateVPN out by clicking on the Belgium country link. Then search for what is my IP address? IP Lookup will give your IP address. Click on Get IP Details.

You will see data telling that you are in Belgium.

During the next 7 days, test out everything you can think of.

Email problems?

After you have used your PrivateVPN, you may be unable to use your regular email. That’s because you are not using your regular IP address.

To enable your regular IP address, click on PrivateVPN in your applications folder. You will get a PrivateVPN panel. Click on the button in the centre of the panel & your home IP address will be set up again. Then you email will work the way it did before you got PrivateVPN.

Blogger’s notes

To buy PrivateVPN, please click on any PrivateVPN link on this blog post. I will get a commission & it will help defray the cost of creating and keeping up this website.

Related pages

Evil twin
Mobile devices & cybersecurity

Related YouTube videos




How To Add Social Media Icons To Email Signature

Social media icons for better branding

social media iconsUse good social media marketing techniques to help brand your product, company, self, etc. One technique involves including social media icons at the bottom of every email you send out. These will link to the corresponding social media pages. This blog post tells how to add the social media icons to the bottom of every Mac Mail email you send out.

What to include in your signature

social media iconsYour social media icons will be included in your Mac Mail signature. For ideal social media marketing, this is what to include in the signature:

1. Your name in colour using a unique font
2. Your email address and position in your company
3. Link to your website
4. Social Media images with links to corresponding pages.

(If you don’t want to add the icons, etc. yourself, the people at Kelowna Virtual Assistantcan do it for you.)

Adding the icons in 8 steps

  1. In Mac Mail, social media iconsclick New Message
  2. Add a line of underscores, your name, position & other contact information as seen in this image
  3. Drag and dropsocial media icons pertinent social media logos from Finder to beneath text. (Note that the logos in this image were saved with GIMP at 50 px. high with a 5 px white bar on each side. If they are too overpowering, reduce their height using GIMP. To find the icons in the first place, enter keywords such as these into your search bar: images instagram logo.)
  4. Highlight your email address and website URL and add clickable social media iconslinks to each. To do this, highlight the email address, right-click and select Link > Add link. Notesocial media icons that for the email address you have to add “mailto:” in front of the email address.
  5. social media iconsFor each social media icon, find your profile corresponding to social media. Click on the image, and then click the Edit > Add link.
  6. Highlight your namesocial media icons and click Format > Show Fonts.
    Select the font that you would like for your signature.
  7. social media iconsHighlight everything you just created and press Cmd C to copy it into your clipboard. In the Apple Mail menu select Preferences > Signature.
  8. If you already have signatures, ignore them and click the +button to add a new signature. If you want this to be the default signature for a specific account, choose the account from the left menu before adding the new signature. Enter a name for the signature and press Cmd V to paste your new signature into the box. Once this is done, click the tiny red close button in the upper left-hand corner.

drop down  drop downFacebook logo

Related page

How to Create a Compelling Apple Mail Email Signature

Social Media Marketing 101

Overview

social media marketing

 

This is an overview of social media marketing. To find more information, go to the social media marketing index.

Social media marketing goals

Before you start making posts to any social media, decide upon your goals:

Brand awareness

social media marketing

  • Create communities who know what your brand is all about and what it is doing.
  • You will be the one who helps decide how people are going to see and feel about the brand
  • Help people know, like & trust your brand.

Traffic & sales

  • Get people off social media and into the page you want them to be.
  • To make that happen, you must first build trust within your social media audience.
  • Sales usually happen from more direct forms of communication such as email.
  • It is your job to create so much trust that people will do things like give you their credit card number or email address.

Service & support

Single goal

When starting your social media marketing, focus on only one goal — probably brand awareness.

Next step

social media marketingAfter your social media marketing goals have been written down, do in depth research about how your client’s industry uses social media. Get to know their standards.

There are two quite different approaches you will take depending upon the nature of your client’s existing marketing situation. Which one of these scenarios represents their present social media situation?

  • A totally fresh account with virtually no social media presence.
  • Existing and active social media presence.

No social media presence

If you are starting from scratch, you will

  • Get logos & pictures so that you will have consistent branding.
  • Research how the competition is using social media.
    • Decide, should you be doing the same thing, something different or can you improve upon what they are doing?
  • Choose the right platforms.
    • Start with one such as Facebook, get it working smoothly and then go on to the next one.

Existing & active presence

Examine which platforms the previous social media marketing person was using. Decide which ones if any you wish to add.

Start with an audit

  • How many social media platforms do they use?
  • How active are they?
    • Number of followers in each platform.
    • Number of shares in each platform.
  • Which platforms are serving which goals?
  • Compare their social media marketing to their competition.
  • Is the branding & imagery consistent among all platforms they are using?
  • Which platform has the greatest reach?
  • Which platform is serving which goals? For instance, some companies use Twitter for customer support and company news & updates.
  • What is the tone of the posts on the various media. Even if you don’t like it, you could confuse the audience by making drastic changes right away.

Different platforms

Facebook
  • social media marketingThe point is to establish a community.
  • You want to be nurturing a Facebook group that will be self sustaining.
  • Look at their pages, profiles & groups.
    • Point of a group is to have people talking to each other.
    • You MUST have a page.
    • Purpose is to present new information & get it out there.
    • A page is also where you place an ad.
  • Must create a sustainable group of followers who will sustain each other.
    • Measurable
    • Attainable
    • Relevant
    • Time-specific
  • Each month
    • Get metrics.
    • Revise goals.
Twitter
  • social media marketingFor conversation & promotion.
  • You can organize your posts into topic-based lists
  • Big difference between Facebook & Twitter: Facebook is for community; Twitter is for conversation.
Pinterest
  • social media marketingFor lifestyle & product information using eye-catching photos & photo collages.
  • Lots of people use it to create their shopping lists. They will create boards for things they are interested in.
  • Of all the social media search engines, the Pinterest one is probably the best.
  • Unlike Facebook & Twitter, people buy things from Pinterest.
    • If you have a product that can be purchased online, make good use of Pinterest.
Instagram
  • social media marketingImage-based platform
  • Not quite as good for selling things as Pinterest
  • Amazing for brand awareness.
  • Learn how to upload Instagram from your desktop computer.
  • If you are on Instagram, connect with others and comment on their posts.
  • The more hashtags you use in a post, the more likely that post is to be found.
LinkedIn
  • social media marketingProfessional networking.
  • Posts to help with business growth & find jobs.
  • B2B.
  • Learn more about your industry.
  • Good place for thought leadership. Rewrite clients blog posts in abbreviated form.
Google+

social media marketingCan help with SEO. Google Plus did not take off the way Google was hoping. Don’t bother using it unless your client has an active, robust Google+ account already.

Snapchat
  • social media marketingQuick message or photo to ONE person.
  • You are hoping that one person will forward the message or photo to their connections.
  • Best way to get people to share is to ask them: Please share if you like this post.
  • Read Social Media Examiner article about 5 Ways to Use Snapchat for Business.

Goals of various social media

Each platform can represent different company goals. Each platform you use should have its own goals & its own mission statement.  Below are types of goals that could be used in each of 5 different social media.

Twitter

Human &/or funny side of organization.

Facebook

Important news & updates.

LinkedIn

Thought leadership & business networking with potential business leaders.

Instagram

Amazing features of a product.

Tone of your posts

  • Posting content alone is not enough. Using the right tone is important.
    • Remember the social part of social media. You should be engaging with people.
  • Is the tone dry, boring, funny, consistently informative, professional, edgy, folksy…?
  • Tone will vary a bit from platform to platform.
  • Be consistent.

Engagement with your audience

One of the best ways to engage with your audience is to ask a personal question relating to the business. For instance, suppose you are the social media manager for a new ski resort. You may ask people what their favourite intermediate run is. Then you can tell them that yours is such and such because you can cruise for 5 minutes without any moguls.

Metrics & tracking

  • If you are not tracking your social media statistics, you may as well not be using social media for a business.
  • Track at least once a week; perform a major tracking at least once a month.social media marketing
  • You must regularly measure audience size, shares & likes.
  • Look at the responses & conversations.
  • Tracking will help you identify problems.
  • It will help you decide what to change.
  • Read Sprout Social article called All of the Social Media Metrics That Matter.
  • The above article neglected to say how to get to your Twitter Analytics page:
    • Open your Twitter account and then, using another tab, go to analytics.twitter.com.

Social media plans

  • Does not stand alone.
  • Look at everything that’s happening in the company in regards to marketing, sales, service & what changes are coming up in the company.
  • Each post should have a purpose.
  • It’s better to have a small number of very high quality posts than to have lots of fluffy posts.
  • You have to know the company goals, events & product launches.
  • Goals should be SMARTER:
    • Specific
    • Measurable
    • Attainable
    • Relevant
    • Time-specific
    • Evaluated &
    • Revised

Content ratios

The rule of thumb uses 30:60:10 ratios to decide content.

  • 30% is content client owns
  • 60% is content curated from other sources
  • 10% is promotional or CTA (call to action) based content.

Virtual assistant checklist

If you are a virtual assistant about to handle a client’s social media marketing, you need a checklist that contains:

  • Your platform & their missions.
  • Your goals on each platform for the next 3-6 months.
  • Notes about tone & engagement standards for each platform.
  • A calendar of important things going on at the company that social will need so support.
  • The frequency of posting on each platform.
  • Information about where to find metrics & tracking. Clients like to see it.

Related page

How to Build a Social-Media Strategy That Works

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

tweets

 

 

 

Social Media Marketing and Your Blog

What is social media marketing?

social media marketing bing-quality-score-pinterestSocial media marketing is the process of gaining visitors to a website using social media sites. It often revolves around creating content such as a blog. The idea it to advance your agenda by having people link to your blog from social media.

For example, this blog article has examples of posts from seven different social media.  Each of those social media posts links to my blog article about Bing PPC ad quality score. That blog article has two links that will help promote my agenda of getting people to take an email marketing course.

The long image on the right is a Pinterest pin. I have eleven boards in my Pinterest account. One of them is called Social Media Marketing.

When other Pinterest members are interested in social media marketing, they may end up finding my corresponding board. If they click on my Quality Score pin, they will go to my blog post about Bing PPC ad quality score.

Find the posts that link to my blog article from Facebook, Twitter and Google Plus.  You may have to scroll down until you find the Quality Score graphic.

How to learn social media marketing

Do not get overwhelmed. Learn these one at a time.  Get good at it. Then start learning the next one.

Below are links to blog posts about how to use each of the social media mentioned on this page.

(Disclaimer: Please note that social media marketing by itself can be a very slow way to make sales.  It should be combined with paid advertising. One of the best things I’ve seen is value adding email marketing.)

YouTube videos

Notice how the YouTube video below piques the viewer’s interest.  However, it does not tell the complete story.  The visitor must go to the Quality Score blogs post to learn more.

SlideShare

There are only 4 slides in the presentation below. Notice how they pique a visitor’s curiosity and then send him to the appropriate blog post.

LinkedIn

The LinkedIn post comparable to the YouTube & SlideShare entries may be found at https://www.linkedin.com/pulse/bing-ppc-quality-score-peter-enns.

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

tweets

Selling on Amazon with Lots of Social Marketing

 

Make money with social marketing

A previous blog post promoted a product that helps people sell Amazon products from their blogs.  The product is called InstaSite Wizard.  The more visitors who come to the post while selling on Amazon, the more copies of InstaSite Wizard will be sold.  That’s where social marketing comes in.

To get more visitors I can use paid advertising and/or I can use social marketing.  This page is about using social media to get people to the InstaSite Wizard blog post.

Twitter to help with selling on Amazon

money with amazon 2Always have an eye-catching picture.  Tweets with photos are twice as likely to be retweeted.
♦ Use one or two trending hashtags.  Having hashtags increases the probability of being retweeted by over 55%.
♦ (HashtagifyMe said #Amazon had a popularity of 82.3 and #money had a popularity of 75.2.  100 would be the most popular and 0 would not be used at all.)
♦ Include “please retweet” or “pls retweet”.  That doubles your chances of being retweeted.
♦ Learn more about retweeting.
♦ A Tweet links to the InstaSite Wizard blog.  It is the one that includes the picture above.
♦ Learn more about Twitter.  After you read that page, scroll over the blog tab and scroll down to “Twitter”.

Facebook

♦ Learn how to create a Facebook page.
♦ See the Facebook post connected to InstaSite Wizard.  (It’s the one with the above picture.)

Google Plus

♦ Learn more about Google Plus.
♦ See the Google Plus post related to InstaSite Wizard.  (It’s the one with the above picture.)

Selling on Amazon with YouTube

♦ Learn how to create a high-quality YouTube video.
♦ See the YouTube video related to InstaSite Wizard.

SlideShare

What is SlideShare and how do you use it?
♦ See the SlideShare post relating to InstaSite Wizard.

Pinterest

♦  What is Pinterest and how do you use it?
♦ See the Pinterest pin relating to InstaSite Wizard.

Blog

♦  To learn a great deal about blog writing, hover over the blog tab in the horizontal menu and click on some of the posts.
♦ See the blog relating to InstaSite Wizard.

LinkedIn

♦  Learn about LinkedIn.  To learn even more about Linkin, hover over the blog link on the website.
♦  It’s good social media marketing to go to LinkedIn and publishing lots of your own posts.  To create a post, go to your LinkedIn home page and click on the “Publish a post” button.
♦  Read the LinkedIn post promoting InstaSite Wizard.

Learn social marketing

This post discusses 8 different types of social marketing.  If you are not used to using all of them, don’t start too fast.  Learn them one at a time.  Then you can reasonably use social media to help with your selling on Amazon.

     


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Go to the InstaSite Wizard web page to learn more.