Facebook marketing with a Quiz

Add a quiz to your Facebook feed

This Facebook marketing post tells you how to promote your business with an entertaining quiz in your Facebook feed. The first part of this post will actually be a review of the Quiz and Survey Master WordPress Plugin.

Note that the word “entertaining” is highlighted. That is because Facebook is a social media. If you are using this quiz to promote your business, that must be a secondary property. If the quiz is not primarily entertaining, expect people to stop reading your posts.

The quiz you see in the picture has 15 questions. You can see the actual quiz here. Only one question is of a commercial nature.

How to add a quiz to Facebook

In order to create the quiz, you will need a WordPress plugin called Quiz and Survey Master. The instructions on this page will not help you much at all unless you are using WordPress.

Facebook marketingToday’s WordPress site shows that Quiz and Survey Master has 433 reviews. 398 of them are 5 Star reviews.

Today’s sample quiz has geographical questions about the area in which your business resides. For Facebook marketing purposes, you may ask ONE question that promotes your brand by forcing people to go into your business website to get an answer. The other questions should not be related to your business.

Other questions should be entertaining. Questions in the sample quiz are aimed at visitors to the Okanagan Valley. You can see the sample questions here. To write the quiz you will make radio button multiple choice questions by adding 3 wrong answers to each right one.

Look at the Okanagan Valley Quiz now.

Getting started

Facebook marketingIn your dashboard, click Plugins > Add New. Insert “quiz and” into the Search Plugin box. You will see the QSM logo
beside Quiz and Survey Master. Click Install Now and then
Activate
. Quizzes/Surveys will show up near the bottom of your black column.
Click on Quizzes/Surveys in theFacebook marketingblack column. Another Quizzes/Surveys shows up. Click on it. Towards the top of the page you will see the name of the panel, Quizzes/Surveys. Click the Add New button beside it.Facebook marketing
You will now begin to add questions and four possible answers to each question. You insert the question into the large box at the Facebook marketingtop. Below that you will give 4 different but related answers. Put a check mark beside the correct answer in the Correct Answer column. In the example above the correct answer is 270km.

Quizzes/Surveys

Facebook marketingAfter you have added your questions and answers, you edit the options. Read over the basic settings page. Click 0n Quizzes/Surveys in the black column and then the other Quizzes/Surveys link. It will give you the names of the quizzes you have created.

Notice that each quiz has a different shortcode. If you insert the shortcode into the visual view of a post you are editing, that will become the entire quiz when you view the saved page.

Facebook marketingClick Edit underneath the name of the quiz you wish to edit. That will give you a set of tab links.

In this post, we are talking about a multiple choice quiz with radio buttons. You will click on the Add Question tab, type your question and then click the Add New Answer button. You will add 4 answers for each question. You will click the check box beside the correct answer.

Do what the Basic Settings page says and go to the next link as suggested at the bottom. Whenever you are finished a page, go to the Next link at the bottom.

Below is a list of the tabs that were important for the creation of the Okanagan Valley Quiz used in our example.

Questions

Much of this is discussed several paragraphs above this one. Three things were not mentioned:

  1. After you have added your question & 4 possible answers, click the blue Create Question button to save it.
  2. Three lines above that button is a line called Question Order. Click on the right end of the line and a set of dropdown arrows shows up. Use that to
    change the order of the questions.
  3. To delete a question, click on a question and then click on the red Delete button.

Text

Use this tab to add text before and after your quiz. There are a couple dozen variables with percentage (%) signs on either end.

The beginning of our sample quiz said, “Welcome to your 15 Question Okanagan Valley Quiz”. “15 Question Okanagan Valley Quiz” was the variable represented by %QUIZ_NAMES%. To add that opening line, I typed “Welcome to your ” and then copied & pasted %QUIZ_NAMES% right after it.

Options

Read each option and make changes as you wish. In the section about Facebook & Twitter Shares, click the No radio button.

Do not forget to click the blue Save Changes button when you’re done.

Results Pages

This page will help you with your Twitter & Facebook marketing. Add variable to allow you to share on Facebook & Twitter. You might want to add something like Click to add your results to your %TWITTER_SHARE% page.  This could be follow in the same panel by Click to add your results to your %FACEBOOK_SHARE% page.

Click the blue Save Results Pages button.

Add quiz and begin Facebook marketing

Add your Shortcode to the WordPress post on which you wish to have the quiz. The Shortcode will have qsm and the quiz number inside square brackets.

Do the quiz once yourself. After you are finished, click the share on Facebook link. You may want to edit that post to make sure that people see how to take the quiz. If you are serious about Facebook marketing, you will also want to let people on one of your Facebook Pages know about the quiz.

Other social media

As well as Facebook marketing, you will want to add posts to Twitter & Instagram. Make sure those posts have good hashtags. Make sure the posts get people enthusiastic about taking the quiz.

Support

If the question below is not your problem, you can find support here. Note that the creator of this app is very busy. It could take a day or two to get an answer.

Q. My timer stays at zero after I refresh the page. So, the radio buttons are greyed out and I cannot do the quiz.  What should I do?

A. You should clear your cache. Read how clear the Google Chrome cache. For other browsers you’ll have to do an online search.

The plugin stores the timer info in your browser cache to prevent users from continuously closing and opening new tabs to reset the timer when filling out exams. However, you should still be able to submit the quiz once the timer hits zero.

Q. I’m answering my own quiz. The results page says that I got fewer right than I really did. What’s wrong?

A. In all likelihood, the check mark is missing beside some of your correct answers. So, in the Quizzes/Surveys link in your dashboard, click on Questions and then click on a question to find the edit link. Scroll down to the answer and make sure a check mark is beside each correct answer. If you made a change for any one question, click the Save Question button.

More information

To see lots more information about Quiz & Survey Master plugin, go to their documentation page.

 

 


VAPeter Enns has been developing websites since 1996. As a VA (virtual assistant), he specializes in new website development, researching and writing blog posts and creating videos for YouTube and as animated GIFs. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.



tweets

Okanagan Valley Quiz

Test your knowledge of the Okanagan Valley

How much do you know about the Okanagan Valley? You have 8 minutes to complete this quiz.

 

 

 

 

 

Welcome to your 15 Question Okanagan Valley Quiz

1) What is the largest community in the Central Okanagan Valley?
2) How many km of SHORELINE are along the eastern shore of Okanagan Lake?
3) How wide is Okanagan Lake at its widest point?
4) What cities are on either end of Okanagan Lake?
5) What is Kelowna’s average daytime temperature in the summer?
6) Which fruits are first to harvest in the Okanagan Valley?
7) What part of the Okanagan Valley has been described as one of the most beautiful parts of the Trans Canada Trail?
8) How long is the usual golf season in Kelowna?
9) The Okanagan Fall Wine Festival in October is ___?
10) The Kettle Valley Railway Trail in Myra Canyon take you  ___?
11) What 3 minerals did the Kettle Valley Railroad ship from the mountains above Kelowna?
12) How many Kettle Valley Railbed trestles were damaged in the 2003 Okanagan Mountain Park fire?
13) How much did it cost to replace all of the damaged trestles?
14) In what year were the Myra Canyon trestles reopened after reconstruction?
15) Where in Kelowna can you feel a live crocodile?


Name
Okanagan Valley

 

 

 

 

 

 

 

Enhance your social media marketing. Learn how to create this type of quiz. There is no charge.

Okanagan Valley

 

 

Social Media Buttons, Visitors Share Your Posts

Social media icons
social media buttons Multiple social media logos reflected 700 x 400

It is a good idea to have social media buttons at the bottom of every blog post.  Make it easy for visitors to share your blog post with their social media connections.

social media buttons Icons with PinterestThe buttons on the right are from the bottom of this page.  If a visitor clicks on the Twitter logo, they can share a link to this page on Twitter and so on.  Click on the grey icon and they can print the page.  Click on the plus sign and they have access to around 200 different social media.

Free social media buttons

Get the code to have free social media buttons like I have at the bottom of the page.  Go to addthis.com.  Sign up and then click the Get the Code link at the top of the page.

HTML code for social media buttonsCopy the code into your clipboard, go to the bottom of your WordPress post in text view and paste the HTML code to the bottom of the page.

Related pages

6 Tips to Get Your Blog Noticed

The B2K Media Marketing website says

Always have your social media profiles pop up in NEW windows or tabs.  Read much more.

Where to place your social media icons

A Suzanne Perazzini article says

Facebook is getting more and more difficult … since it became a public company and therefore an impersonal business.  Pinterest, is currently the best way to get a good flow of traffic to your blogRead much more.

16 Social Media Icons …

A Clear Edge Marketing post says

Below is a listing of 16 key social media icons — a glossary of icons, if you will — that can serve helpful for those not social media savvy.

Read more.

YouTube video

The video below may help you get a better understanding of exactly how to add social media buttons to your blog post.

Social Media Icons Pinterest

Watch the above SlideShare presentation on the SlideShare website.

 

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

tweets

Visuals to Enhance Your Message

Grab their attention for a few seconds

Visuals Cliffs from below 400

Website visitors are impatient.  They need visuals to distract them.  If they are not really interested in the first 3 seconds, they will probably leave your page.  So, use images with a “wow” factor to grab their attention.  The special picture should be above the fold if possible.

A picture is worth 1000 words

The brain processes a picture much faster than text — 60,000 times faster.  So, a picture is probably worth much more than 1000 words.

What makes visuals different from text?

  • Visuals are stored directly in the long-term memory
  • Text is stored in the short-term memory
  • Images increase comprehension, recollection and retention to a greater extent than text does
  • So, people are more likely to remember things on your web page if text is accompanied by a picture
  • Pictures enhance emotions more strongly than text.
  • Pictures engage the imagination to a greater extent than text
  • Pictures heighten creative thinking to a greater extent than text
  • The brain processes everything about a picture simultaneously
  • With text, the brain processes it one word at a time

Souces of visuals

SVisuals kitch optionsWhen you are explaining things, it often helps if you use a program such as Skitch to grab part of an image to explain a point.  Visuals help us decode text.

Sometimes, or probably usually, visitors will leave your page if you do not grab their attention within the first few seconds.  I often go to Adobe Stock and pay $3 for a photo that will “wow” people long enough to get them to read the page. 

Note that to use Adobe Stock you must pay $30 USD per month for 10 photos. If that is too much, try the nocostimages alternative.

Try going to 8 sources of free stock images.

Reduce the size of some images

Note that these Adobe Stock pictures will be very large and therefore slow down the speed at which your website opens.  So, to avoid losing viewers, use GIMP to reduce the size of an image.

If you have a 3 MB picture and drag a corner to make it smaller, it will still be a 3 MB picture.  So, go to GIMP and use used Image > Scale Image to reduce the size of a picture.

Today I had a 1.3 MB picture that was 700 pixels wide.  I used GIMP to reduce it to 400 pixels wide.  It was only 400 kB.

Social media marketing

Cliffs from below 400

I rarely make a social media post without having a photo that grabs people’s attention.  I’ll take the best picture from a blog post and have an image upload with that same picture in my posts on

  • Twitter
  • Facebook page
  • Google+

Each social media post will link back to the blog post.  The picture with a “wow” factor helps people to stay on my social media post long enough that they end up going to the blog.

The fold

The fold is the position on a web page where the majority of browsers viewing the page will begin to scroll.

Megabytes & kilobytes

A Mb is approximately 1000 times larger than a kB.  Specifically,

  • 1 byte = 8 bits
  • 1 Kilobyte = 1024 bytes
  • 1 Megabyte = 1024 Kilobytes

 

bit.ly/nocostimages

The Bitly address, bit.ly/nocostimages is an easy-to-remember web address for the Dreamstime website. Dreamstime has a collection of tens of millions of photos, illustrations, video snippets, etc. The lower quality images are free. The higher quality ones cost money. Dreamstime can be a very good source of free images.

In the above screenshot, someone searched All Content for pictures that represented designing websites.  What if your designing websites picture must match the blue colour in your header. Then you would add the word blue to your search term.

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

tweets

Combine Social Media for a Multiplying Effect

Eight social media

Snowball pushed by boyIf you combine 8 different social media, your marketing efforts can snowball.  A SlideShare post can send people to a YouTube video.  That YouTube  video can send people to a blog.  And so on.

YouTube

This page has been summarized in the YouTube video below.

Start with a blog

Note for NewbiesI always start with a blog.  I decide upon the message I want to get across.  Before I start creating content, I use Google Trends to find one or more keywords that closely relate to that content.  I might use Hashtagify to find closely related Twitter hashtags.

The above exercise will help me create a title.  It will also give me some keywords that I will likely try to combine within the article.  (Careful: In order to get high rankings with the Google search engine, all of the ideas in each paragraph should flow naturally.)

SEO your blog

I always use WordPress for my blogs.

There is a reason why a quarter of the websites in the world use WordPress.  One reason is because they provide so many free plugins such as SEO by Yoast.

From the beginning I start search engine optimizing (SEO) my blog.  I go down to my SEO by Yoast and decide upon a focus keyword.  That will be a keyword I got by using Google Trends and/or Hashtagify.  As I write the blog post, I make sure the points in SEO by Yoast are covered.

Starting the blog

I write out the idea I wanted to get across.  If it is less than 300 words, I use CurationSoft to get summaries of articles related to my topic.

Learn about blogging with consistent quality content.

Facebook, Twitter & Google Plus

For my social media marketing I always use a blog followed by Facebook, Twitter & Google Plus.  If I feel so inclined, I will also add Pinterest, YouTube, SlideShare and LinkedIn.

It is quick & simple to use Facebook, Twitter & Google Plus to promote your blog.  You are increasing the probability that the search engines will find your blog.

Same picture 3 social mediaTo the right is a sample of Facebook, Twitter & Google Plus all promoting the same blog post.  They all use more or less the same high-quality stock image.

However, note that the wording of the text is different in each one.  That is to make sure that the search engines to not penalize me for having duplicate content.

The “social” in social media

2 people having coffeeWith social media we are socializing with people.  We are not blatantly trying to sell them something.

If you want to sell people something, do it in a convoluted way so that they feel like they are socializing with you.

Subtle theme

Scam in Red Keyboard Magnifying GlassEven the theme of your posts may be expressed subtly.  I was recently a victim of credit card fraud.  I want to let people know about that but I don’t want to overdue it.

So, I made a blog post and a YouTube video about finding high quality stock photos.  It subtly linked to the blog post about credit card fraud.

YouTube

Watch the YouTube video I mentioned above.  Read this page.  Pay special attention to the idea of 30 videos in 30 days.

Read the post about video marketing and getting started with YouTube.

SlideShare

Click the white arrows on the SlideShare presentation below.

Properly-made SlideShare presentations are powerful.  Your organic searches can be larger than your Facebook and Twitter searches combined.  Besides that, starting at slide #4 you can have multiple links to your web pages.

LinkedIn

Read this article I wrote on LinkedIn.  It also subtly promotes credit card fraud.

Pinterest

Credit Card Fraud pinHere is the  Pinterest pin I created using that magnifying glass graphic.  See this Pinterest pin in the Pinterest website.

Note that as the months or even years go by, a Pinterest pin can become more popular.  This is opposed to Facebook or Twitter where your posts rarely get shared after the day they were first posted.

Also note that it is very important to have compelling photos.

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

tweets

Impactful Facebook Posts

Human cells

human cell impactfulThe human body has tens of trillions of body cells. I once told a microbiologist that I had heard that the inside of a body cell had a infrastructure as complicated as the infrastructure of London or New York.

He replied saying that it was at least that complicated. He did not accept the fairy tale of evolution. He was a professor. People tried to get him fired because he did not believe in the fairy tale. Watch this video about the inside of a body cell: https://www.youtube.com/watch?v=FzcTgrxMzZk.

 


impactfulPeter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

tweets

Facebook Marketing Tricks

9 Different Facebook Marketing Strategies

Below are nine different Facebook marketing tricks to get more engagement from your Facebook audience.

1. Create a Facebook page

♦ Below are the steps required to make a Facebook page

  1. Go to facebook.com/pages/create.
  2. Click to choose a Page category.
  3. Select a more specific category from the dropdown menu and fill out the required information.
  4. Click Get Started and follow the on-screen instructions.

♦ See a sample Facebook page.

2. Use photo albums

Facebook page postsHaving Facebook Pages posts with photos is an important Facebook marketing strategy. Photos get more engagement than:

♦ Links,
♦ Videos or
♦ Text-based updates.

Other points to remember:

♦ Self-explanatory photos seem to work best.
♦ Photo posts get 120% more engagement than the average post.
♦ Photo albums get 180% more engagement.
♦ Better off to publish a number of photos in an album rather than have them posted separately.

(Percentages came from a Wishpond data study)

3. Write shorter posts

When people are on the Internet, the want their information quickly. That would explain why self-explanatory photos work better than other types. Note these statistics:

♦ Posts under 250 characters get 60% more engagement.
♦ 66% more engagement if fewer than 80 characters.

4. Most important posts on Thursday & Friday

Facebook marketingAs you can read in the FastCompany graphic to the right, Thursday and Friday posts have more engagement than those from earlier on in the week.

5. Use emoticons

Compare Facebook posts with and without emoticons:

♦ 33% more comments,
♦ Shared 33% more often and
♦ Get “liked” 57% more often.

Go to the Secret Emoticons website and click on the symbol in the Code column. When the space turns green, it has been copied into your clipboard. After that it is simply a matter of using Cmd V to paste it into your post.

More info. on Twitter Emoticon page.

6. Ask questions if you want comments

If you feel comments would get people more involved with your company, ask questions. These should mainly be the “should”, “would”, “which” and “who” type of questions.

7. Have contests

A report showed that 35% of Facebook fans liked a page so that they could compete in contests. A caption-this-photo type of contest brought 5.5 more comments than regular posts.

Contest-related words like winner, win, entry, contest, enter and promotions were more likely to engage users.

8. Give discounts and coupons

People like coupons. Facebook fans are 42% more likely to “like” a page if it can get them a discount or a coupon.

9. Write interesting, topical posts

  1. Decide upon general topic
  2. Use Google Trends to find long-tail keyword relating to topic

 

For more information, check out the posts below

Top Five Facebook Updates and Marketing Tips: The Social …

I’ll write up my story more fully one day soon, thanks to the encouragement of my Facebook family! :). Cheers! Mari Social Media Marketing World 2015. P.S. Will I see you in California on March 25th to 27th? I sure hope so.

Read more …

How Content Marketing Can Save Your Facebook Page | SEJ

http://www.searchenginejournal.com/

I don’t need to tell you how powerful images are on social media – but I’ll tell you anyway! There’s tons of data showing how crazy people go over visual content. Recent studies have shown that Facebook photo posts get …

Read more …

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

tweets

YouTube Videos, Linking to Them

Linking to YouTube videos

YouTube videosIt is simple to hyperlink from one of your YouTube videos to another.  Linking to your website is more complex and will be discussed in the related links below.

 

 

4 steps to adding your hyperlink

  1. Go to your YouTube video and click on Channel settings.
  2. Click the video manager
  3. Choose video and click edit > annotations
  4. Click Add annotation

Everything else you need to know is explained in the image below.

YouTube videos

If the above information is not enough, read another blog post about hyperlinking from a YouTube video.

Related links

Hyperlink from YouTube video to your website

All of the links below have something to do with linking from your YouTube video to your own web pages.

The Root ID website says: Adding links, or annotations, to your YouTube video will drive traffic to your website. Want more donations, newsletter sign-ups and supporter engagement for your organization?   More

This older Speed of Creativity web page is from 2012.  It says Sometimes you also want to provide additional information, like a hyperlink, for viewers of your video. In these cases, consider adding “annotations” to your YouTube video. The YouTube Help page, “Getting Started with …   More

This SalesForce page is from 2013.  It says Annotations allow you to add a custom interactive layer of navigation to
your uploaded content. They work similarly to the overlay ads you
sometimes see on YouTube videos. But they enable publishers to use
creativity to place, promote, and entice viewers to click.
   More

The 522 Productions website says Annotations give producers the opportunity to create an in-video call to
action such as sharing a video with their friends. In fact, videos have
a higher chance of going viral if viewers are specifically asked to
share. Annotations also expose viewers to your other videos and even
allow them to subscribe to your content on YouTube.
  More

 

 

SlideShare presentation

 

YouTube videos

Links to YouTube blog pages

Hyperlink from a YouTube video

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.

tweets

Online Video Ad Creation


Creating a Facebook video ad

I created the above online video and uploaded it to YouTube.  The Facebook video ad was not quite as long and did not have music nor the click for more info link.

Believe it or not, a study showed that people are more apt to watch an online video if it is less than 21 seconds long.  So, I made sure that the main message came across in less than 21 seconds.

Also, read about why it pays to have amazing graphics plus important text in the first THREE seconds.

In order to maximize the number of people who went to the PhotoEditorX blog post, I added a Bitly link (bit.ly/bestphotoeditor) to the end of the video.  (The Bitly link lasts longer on the YouTube video.)

Before creating the video

Target audience

I didn’t want to waste my advertising dollars by targeting the wrong people.  I wanted to target people who are enthusiastic about photo editing software.

So, I asked Google who uses Photoshop.  They named these four occupations:

♦ Photographers,
♦ Web designers,
♦ Graphic designers and
♦ Advertisers.

So, those are the people I targeted, both in my text and on the online video ad-creation page.   I created a script targeting those people.  Using the data from above, I aimed at writing for a 21 second video.  So, I could have only 3 or 4 sentences.

Online video snippets

online videoI went to the PhotoEditorX promotional page and looked at some of the videos for ideas for what I could copy into my video ad.  Making sure each video was on full-screen mode and using ScreenFlow, I copied some of the snippets from a video and then selected parts that were only 5 or 10 seconds long.  Below is the text I created to match those snippets.

♦ PhotoEditorX — a complete photo editing suite that is better than Photoship
♦ Photoshop would cost you $120/year.  PhotoEditorX — one-time launch price: $47.
♦ go to bit.ly/bestphotoeditor.

Pique their curiosity

Each person in my target market would know lots about Photoshop.  So, I started with PhotoEditorX is a complete photo editing software and training suite this is better than Photoshop to pique their curiosity.

The low price will be what will help the target market make a buying decision.  So, the final text before the CTA is Photoshop would cost you $120/year.  PhotoEditorX has a one-time launch price of $47.

I had this text for my CTA: Go to bit.ly/bestphotoeditor.

Creating an online video ad in 29 steps

If you have trouble following these 29 steps, perhaps you should look through the YouTube video tutorial on this website.

1. online videoMy first step after the steps above was to make an audio recording of the script.  (My script is represented by the italics text in the above section.)

2. Saved the audio recording as an MP3 file and dragged it onto a new ScreenFlow screen.

3. How to Make a Facebook Video Ad PinSplit the audio recording into the appropriate segments.  (See the green wave forms.) I arranged them in the proper order on the ScreenFlow timeline.

4. Using full screen mode, recorded the tiny segments of video that I wanted to be part of the video ad.

5. Added those segments of video above the corresponding audio segment.  (Note that the audio segments should have spaces between them and the video segments should never have spaces between them.)

6. For each video clip, clicked on the gear icon in the lower left-hand corner.  Clicked on show clip inspector and dragged the right-hand end of the clip so that it was a bit beyond the audio clip.  (See the above screen shot.)

7. After this had been done for all clips, clicked on file > duplicate.

8. Deleted all clips except for one video clip.

9. Changed that single clip into an MP4 file.

10. Repeated that pattern for each video snippet.

11. Dragged each MP4 file from my desktop to a Keynote slide.online video

12. Typed matching text from my script below or beside the MP4 file and also created the CTA (call to action) text for the end.  Gave a Bitly address for the blog post promoting PhotoEditorX.

13. After all slides were finished, turned a screen recording program  (ScreenFlow) on and clicked the Keynote play button.

14.  Played the entire slide show several times until satisfied with the timing, etc.

15. Saved my new ScreenFlow video with a descriptive name.

16. Detached the audio and then deleted parts of video that would not use.

17. Changed the aspect ratio to 1280 x 720 pixels.

18. Centred my video properly on the screen and saved again.

19. Copied the video into clipboard (Cmd  C).

20. Went into the ScreenFlow production that has all of the audio.

21. Deleted the video from that production.

22. Pasted the video from my clipboard.

23. Found the end of the section that matches my first audio clip.

24. Split the clip to isolate it.

25. Clicked on the clip inspector icon on the lower left-hand corner.

26. Changed the length of the video clip to align with the beginning of the second audio clip.online video

27. Using the same procedure, aligned each video segment with the proper audio clip.

28. After checking the video over several times I saved it and then exported it to the desktop as an MP4 file.

29.  Going into my Facebook timeline, clicked on Ads Manager > Green create ad button > Send people to your website.  Then created the online video ad.  (If making a Facebook video ad is not intuitive enough at this point, click the help button in the upper right-hand corner.)

 

 


online videoPeter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

tweets

Facebook Video Ads

More places than ever to play Facebook video ads

Talking about Facebook video ads, the LA Times website says

Facebook Inc. is delving even more deeply into the advertising world by giving brands greater access to play their video ads on its collection of third-party mobile apps and sites.

The social media giant said this week that marketers who want to drive “brand awareness and recall” can now use Facebook’s Audience Network to increase their video views. Previously, brand-objective campaigns — that is, ads that promote a brand rather than a specific product or promotion — were limited to Facebook’s News Feed.  Read more.

10 creative ways to use Facebook video

The Jon Loomer website says

Facebook videos are shared 157% as often as YouTube videos. This presents a huge opportunity for your business to boost its engagement and grab the attention of your fans.

That is why in this post we are going to take a look at 10 creative ways you can use Facebook video to boost your overall engagement and leadsRead more.

People watching Facebook video ads with no volume

The TubeFilter website says

A report in Digiday surmises that 85% of Facebook video views today take place without the volume turned on. (Facebook videos autoplay silently within users news feeds, and the company counts a view as just three seconds of watch time.) 

Accordingly, a new breed of video has proliferated across Facebook: text-heavy and visually arresting clips that grabs users’ attention within those ever-crucial first three seconds.  Read more.

Using an MP4 file as a Facebook video

Facebook videoI made a YouTube video and wanted to insert it into Facebook.  I realized that it is simpler to insert it into the Facebook page if I did so as an MP4 file.

After I saved the video in ScreenFlow, I clicked on File > Export.  This automatically saved it to my desktop as an MP4 file.

Uploading the MP4 file

To insert your Facebook video, click on the Add Photos/Video button at the top of your Facebook page.  Find your MP4 file and upload it.

Comment about it so that people will want to watch it.

That’s all there is to inserting an MP4 file as a Facebook video.  It is really quite simple.

MP4 video within a video

The video

Here is that Facebook video as it appeared in YouTube.

 

 


Peter Enns has been developing websites since 1996. He is a social media blogger and author of the free YouTube video-creation tutorial called 7 Day YouTube.

tweets