How to Set Up Twitter Ads (with Examples)

My first ad

Twitter adsAfter setting up the appropriate website and listing the product on Amazon, I decided to try my luck with a series of Twitter ads.

The product is an ebook on Amazon. There is more about the ebook below.

There is more about setting up Twitter ads elsewhere in this website. I will be setting up multiple Twitter ads. This blog post will give you information about how I set up each of those ads.

Breaking down the ad

I logged into my Twitter account appropriate for this ad. (I have several Twitter accounts on different subjects.)

For this series of ads, I will be using the Kelowna Virtual Assistant handle (Kva7k).

Below is a breakdown of the various components of the ad you see above.

1. Image

It is just plain silly to have a Twitter ad without an image. I rarely even have any tweet without an image. An image draws attention to the tweet and helps explain what it is all about. Remember that a picture is worth 1000 words.

Twitter adsIf your width and height are not in the proper proportions (2:1), part of your image will be cropped.

See the Photo Resizer blog post to learn more about how to create a properly proportioned Twitter image.

2. Hashtags

Twitter adsThe purpose of the this ad will be to sell an ebook called How to Serve Customer with Disabilities. People use hashtags to find tweets about a particular subject.

Our title is about 2 subjects: customer service & disabilities. So, my two hashtags are #CustomerService & #disabilities.

In order to find how good a hashtag is, I go to hashtagify.me and search for it. Among other things, I find its popularity.

In Hashtagify, popularity is a 0-100 rating relative to the most popular hashtag on Twitter. The most popular hashtag will get 100.  A hashtag that is never used would get 0.

The popularity of #customerservice & #disabilities are 67 and 53.5 respectively. Those numbers suggest to me that the two hashtags I chose will help me to get more tweet views.

See the Twitter Hashtags blog post to learn more about how to use & create Twitter hashtags.

3. CTA terms

It’s a good idea to use CTA (call to action) terms. Each of my 2 sentences began with Learn more about. The type of visitor who will be interested in the two main subject matters (customer service & disabilities) will be wanting to learn more.

4. A relative, informative website

The tweet sends the visitor to howtoservecustomerswithdisabilities.com.

5. Training manual

This short tweet gives an extra very short descriptive term for the ebook — training manual.

6. Please retweet

The end of the tweet says Pls RT. That’s a generally accepted abbreviation for please retweet. When a tweet is retweeted, expect more people to see it.

Creating Twitter ads

An unadvertised tweet will be seen by a limited number of people. To make sure lots of people see it, use Twitter ads to sent people to the tweet.

1. Profile picture

Click on your profile picture in the upper right-hand corner of our Twitter page and click on Twitter ads.

 

2. Create campaign

Click Create Campaign at the top.

3. Website clicks

Click on the Website Clicks or Conversions box.

4. Budget

Set a daily budget (I chose $3/day because I’m just starting) and time.

5. Next

Click Next in the upper right-hand corner and fill in all blanks. Remember that the one thing that matters most on Twitter is Twitter Engagement. That is when someone interacts with the content you post on Twitter. More.

  • Give a Group name (I chose Disabilities)
  • If you’re on a tight budget, select a time frame
  • As an experiment, I chose Maximum Bid of 10 cents. This is much less than the Recommended Range. But, I’m experimenting to see what happens. You’ll learn all about it in this blog post when the analytics come in.
  • Click Next & select your tweet.
  • For the category there a total of 25 main categories with 350 sub-topics from which to choose. I want Customer Service. It’s a toss up between that and Disabilities.                                                                                                                                   So, next time I’ll have a very similar tweet with the category related to Disabilities.                                                                                                                                                                                I found that the best way to see all of the sub-topics was to press Cmd F then the letter “a”. Next I used “b”. I went through all of the letters of the alphabet trying to find a sub-topic that was close to Customer Service or Disabilities.                                                                                                           I could not find one. That’s okay. This is used by our supply partners within the Twitter Audience Platform to determine which Ads will show in their sites. This does not affect targeting.

6. Audience, Gender, Age Range & Location

  • I left the audience space blank
  • Chose Any Gender
  • Age Range of 25 and up
  • Location — I wrote the first few letters of a country and selected Add to enter countries under Locations. Countries were Canada, United Kingdom, United States, Australia & India.
  • Using the same system I entered English in the same box. It appeared under Languages.
  • For Audience Features I typed in Health and selected Health News & General Info. Also typed in Business & selected Marketing.
  • Clicked Next and saw parameters of ad. To make changes, click in left-hand column.

 

 

Within minutes of the ad being launched, I had received 2 link clicks.

 

The 4 Ps of marketing

The 4 Ps of marketing are

  • Product
  • Place
  • Price
  • Promotion

In order for effective advertising to occur, it is necessary to pay close attention to each of the Ps.

1. Product

My own personal bias is that I must sell high quality or nothing. In the past I’ve had too many problems when the quality was lower than I had thought it was.

Twitter adsIn this web post’s example, the product is an ebook being sold on Amazon. Specifically, it is a training manual to train customer service staff how to serve customers who have mental or physical disabilities. (See it on Amazon.)

I man with cerebral palsy, a nurse and I  wrote the book together. We were very diligent, going over every sentence very carefully. Many sections were gone over multiple times. We wanted to create a highly effective training manual. Judging from the testimonials we got, we succeeded in doing that.

2. Place

I’m promoting it on Twitter. That social media works all over the world and it is easy to deliver digital products all over the world. So, I’ll be using Twitter advertising to promote it to the major English speaking countries: United States, Canada, UK, Australia & India.

3. Price

Ebooks are cheap on Amazon. I recently bought a 250 page ebook for $9.99. People expect to get them cheap.

I’ll be having 3 different prices, $2.99, $4,99 & $9.99. I’ll run each one for a week. I will not start counting the first week until I have sold 100 ebooks.

Then I will see which of the prices is the most profitable.

4. Promotion

Step #1 — Create a persuasive website that has all of the important information people would want to know.

Step #2 — Get the product listed on Amazon.

Step #3 —  Create highly effective Twitter advertising. That’s what most of this blog post is about.

 

 

Related pages

Twitter bidding & actions
How to create an effective ad on Twitter

Scam Artist

The setup

If someone you admire and respect sends you an email or text message and asks you to send money by Western Union, they are likely an impostor. They go online to Facebook or anywhere else where they can get an idea of the person’s lingo, interests you have in common, etc.

Then they contact you using that information, saying wonderful things about you and saying that for whatever reason, you have a large amount of money waiting for you. All you have to do is send them about $800 USD to cover whatever expenses they think up.

These people are likely from a foreign nation with a few helpers other countries. They do it so slickly that it is virtually impossible to ever catch them.

Below is one example of this type of scam.

Text messages from scam artist are in italics.

On August 16 someone saying he/she was well-know television personality Patricia King contacted my wife using Facebook messaging. She/he ask if my wife was going to a particular 10-day conference in North Battleford.

My wife said that we could not afford it. He/she said that he/she would help pay for it.

We finally decided that we would pay the first $500 and Patricia would pay the rest. He/she went along with that.

We booked accommodations paying $500 down.

Aug.18, 8:20 am — He/she send us her personal assistant’s email address (meredithharperr@gmail.com) and said we should contact Meredith.

Later we got an email from someone claiming to be Meredith, Patricia’s personal assistant. One thing that stood out was that she had very poor communication skills. We were totally unimpressed with her personal assistant skills.

She wanted us to send Patricia $500 so that she could pay for all of our accommodation bill. That was sort of weird but we brushed it off to Meredith’s incompetence. We did not send the money.

Sept.8 @ 9:07 am — Reopened contact. He/she said has something to share and my wife should give here email. Said she has something to share “woman to woman.”

Scam continues Sept. 11 @ 9:25 am

Message from scam artist at 914-348-1981:

Monday, 5:46 pm — Text back if this gets through to you. This is Patricia King.

Am happy for you as you can’t imagine what a fortune has come into your life now until money gets to you or in your bank account. Did I mention how much was involved in this?

Don’t let that blow your mind, Linda. God has seen all you have been regarding his kingdom building and has this a medium of showing you his blessings.

A whooping sum of $630,001 is what we talk about here and less I forget I will like you to give to orphans and widows 10% of total money when it gets to you finally okay.

Yes at all time God has been faithful to his people who serve him diligently and in obedience to his words.

God knows your heart and his willing and able to make all things new again okay.

You should be giving the email to reach that banker who is in charge of all my personal belongings with the bank Linda.

No I mean contact Hakan my bank officer.

He will be throne to help you facilitate transaction so that money could be deposited in your personal account.

I will let you have his email that’s what I said sister.

Been trying to lay hands on his office email.

But you could reach him over private email.

hakansandler@gmail.com.

6:37 pm: You can just text him. Hopefully he will reply by morning.

I will need to rest okay love, feel free for I will let Hakan know that you are the one person that God picked for this and that takes care of everything am sure. Verification not an issue okay.

Around this point Hakan said that he needed some identification. He wanted her passport photo. So, my wife emailed him a photo of the inside of her passport including her passport photo and her passport number.

I will like you to pray in thanksgiving and be with a heart of expectation okay, God bless you.

Tue., 8:47 am — Morning beloved and feels good to hear from you this hour. Holy is the Lord.

9:09 am — Am here beloved.

Please do not let anyone see this apart from you and John okay.  He/she got husband’s name wrong. We did not pick up on that until later. We suspect a particular person named John may be involved with the scam.

9:25 am — You have a good heart that’s why it attracts this magnitude of blessings.

10:40 am — Let me speak with Hakan beloved. I will get back to you soonest.

Hakan said you could buy bitcoin if sending courier money is a stress.

11:50 am — But if bitcoin is confusing you could just send money for courier down and have your money sent to you.

Just send money to Hakan and let him courier full amount to you ASAP.

THE $840 I am talking about.

He already gave me his aids name for you to send money to via Western Union.

Here is Faith’s details. Faith is Hanan’s assistant.

First name: Nozipho
Middle name: faith
Last name:sibiya
City: Waterbury State
Connecticut, USA

11:59 am — Amen beloved, yes this is a blessing and must come to pass in Jesus name.

12:15 pm —Send me slip so I can forward to Hakan after payments.

1:09 pm — Linda sent photo of Western Union receipt by text message.

[$1140.47 CAD was sent via Western Union at 1:02 pm PDT.]

 

How to Add Content Using the Powerful Enfold Theme

Quick & simple Enfold theme

Once you catch on how to use the WordPress Enfold theme, you will very likely not want to go back to anything else. It makes web design so quick & simple. You just use Layout Elements to create your columns. Then you drag & drop your content & media elements into the columns.

YouTube video

To understand this blog post, you have to follow the corresponding YouTube video and vice versa. Pause the video frequently and takes notes.

Getting started with a new page

Enfold themeAfter you have clicked the New link and opened a brand new page or post, add a headline and then click Advanced Layout Editor.

Enfold themeClick Layout Elements tab, decide how many columns you want and drag the appropriate element down to an area that turns green. (See the 25 second point in the video.)

28 seconds 

Click clone icon to make another column.

32 seconds

From Content Elements, drag Text Box into a column. You are allowed to drop the element after the area turns green. At that point lift finger of mouse button.

37 seconds

Drag Image element into column 2.

41 seconds

Click on column 1. Highlight text. Change it to your new text. I like to change my Font Size to 20. Then I scroll up and click Colors tab. I define custom colours and then click on the lower right-hand corner of the colour square to change it to a dark black. Click Save to exit column 1.

1:03 Make sure image size is OK

Enfold themeClick in column 2 to add image. Before downloading, make sure you have a size that is appropriate.

1:46 Adding HTML code

The ad in a freewebdesign.club website is represented as a widget. That means that it is a bit of computer code that presents the same ad on every page or post in the website.

    • Dragged a 2-column layout element to blank space below the last entry.
    • Clicked Clone icon create 2nd column.
    • Dragged Code Block content element into 1st column.
    • Dragged Image media element into 2nd column.
    • Clicked Insert & Save
    • Went into a freewebdesign.club page in edit view and clicked on Appearance > Widgets
    • Clicked Custom HTML
    • Select HTML code & Cmd C to copy into clipboard

Enfold theme

  • Clicked Code Block in website I was working on
  • Clicked Save
  • In page view same ad shows up only image is beside text

3:14 Inserting a video

  • Insert a one-column layout element
  • Drag Video media element into column
  • Click Video
  • Insert Video
  • Open Finder
  • Drag MP4 file from folder
  • Insert
  • Save
  • Update
  • View Page
  • Watch video

Related page

How to add CSS to an Enfold page
How to add CSS to an Enfold page (this blog)

 

 

 

How to Create a Short Video with a Powerful Message

Your problem

short videoHere’s your problem: The shorter the YouTube video, the more people will watch it. So, how do you make a short video that includes all of your very important message?

The solution

Start by having a web page that presents your message quite succinctly. Then, using different words, write the succinct message in a way that can be presented in your short video.

Wherever possible, express your idea with an image instead of a words. Integrate your succinct message into your video.

At the end of the video, write out the URL of the web page. Show it statically for about 20 seconds so that your video doesn’t quickly change to your competition’s video.

An Example

short videoI was promoting an ebook called How to Serve Customers with Disabilities. It is an ebook that is available on Amazon.

I had previously written the succinct description of the ebook below.

You may be trying to serve customers with

  • Down syndrome,
  • A wheelchair,
  • Vision problems,
  • Hearing problems,
  • Dexterity issues,
  • Memory problems
  • Or any of a wide variety of disability issues.

How to Serve Customers with Disabilities will help you make these customers feel more included. Often people with disabilities can feel marginalized. What you will learn in this training manual can help you make these people feel like returning to your business.

As you can see in the video at the bottom of this page, the description above is included in the short video along some appropriate images. Note that the URL of the web page remains for around 20 seconds.

After I was finished the video, I posted it on this Facebook page along with a few words of explanation.

Free online course for making a short video

short videoGo to 7 Day YouTube for guidance on how to make your short video.

(The repeating video here is called an animated GIF. Learn how to make them.)

 

Watch my short video

How to Market Your Amazing Ebook on Amazon

The problem

AmazonThere are well over 6 million ebooks available for sale on Amazon. When people search for the topic of your book, how will they even find it among so many books?

Here is the cover of my ebook. I was asked to choose two categories in which the ebook belonged. I chose Disabilities and Customer Service.

When people choose either of those categories, I want my title to be listed near the top. It is very much like wanting to be on page 1 of Google.

Below are some of the tricks I used to market my book.

How I launched and promoted my ebook in 13 steps

1. Pre-launch on Twitter

Before I even put the ebook up for sale on Amazon, I created the tweet below.

Amazon

The tweet reads: I’m launching a new ebook called How to Serve Customers with . It’s a training manual. Reply to this tweet if you want early access to Amazon’s 5-day free ebook promotion.

If people do reply, I will send them a  link to where on Amazon they can get a free ebook. At the end of chapter 1 there will be a request for a review on Amazon. The request will include the link image below.

Amazon

Having lots of reviews helps a book get closer to the top of the search list.

2. Create website

Before starting the 5-day promotion mentioned below, make sure you have a high-quality website. (See example.) You home page ideally will make people want to see the book. Try to make sure there is a testimonial page.

3. Publish book

Go here for instructions on how to publish an ebook.

One thing that can hold you up while trying to publish is not completing the tax information. I’m a Canadian living in Canada. So, I went to https://www.irs.gov/individuals/international-taxpayers/taxpayer-identification-numbers-tin to get a tax identification number (TIN).

I finally completed the Tax Information Interview and filled in the radio button below.

Then I was taken to another page where I checked the form and clicked the Exit Interview button.

That took me back to a KDP Amazon page where I was told that I had completed the required tax documents.

I returned to the Jumpstart web page and clicked on #3, Write Your Book Description.

On scrap paper I jotted down all of the information I gleaned using Jumpstart. This included a “yes” for DRM and the categories. (Mind you, I could not use the categories I had chosen. They were not in the list.)

Then I went to this web page for pretty good uploading instructions.

This page is where you can check to make sure you HTML manuscript and cover have been uploaded properly.

If you read the Kindle Create PDF file mentioned below, you will realize that there are 3 types of books. For a book with lots of images, this is the best way to make your ebook uploadable:

  • Make a PDF file of the ebook, check it very carefully to make sure the links work & the images are in the right place.
    • Check every page, especially to make sure that no titles are on the bottom line.
    • If there are shortcomings, fix them in the DOC file and make a new PDF file.
  • Use Kindle Create to change that PDF file into a KC folder.
    • Make sure the pictures are attached properly.
  • AmazonWhen you click Publish, Kindle Create produces a publishable file (.kpf) that you can submit to KDP. (The .kpf file is only used for publishing; the .kcb file is used for updates.)
  • Upload the ebook to Amazon.
  • To learn much more about Kindle Create, study this PDF file.
  • AmazonNote that the KCB file mentioned above is in the KC folder.
  • After you finish publishing, hover over the In Review text. You will get the text shown below. That means you are finished and you can relax.Amazon

 

 

  • After the 72 hours is up, you can stop relaxing and start marketing using the suggestions from this blog post.  (In my case, about 12 hours after I uploaded the ebook to Amazon, I received an email saying that the ebook was now listed and available for sale.)

4. Ask for reviews within book

Amazon

Remember that may people will not finish a book. Also, remember that people are more likely to give reviews if you make it easy for them.

Combining those 2 ideas, the about Click button was inserted at the end of chapter 1. It has a link to https://www.amazon.com/review/create-review/ref=dpx_acr_wr_link/#.

Lots of positive reviews will help push your book closer to the top of the Amazon search engine. Keep in mind that they will not be able to leave a review unless they have spent at least $50 on Amazon in the previous year.

This was first started during the 5-day Free Book Promotion.

5. Five-day free ebook promotion

    1. Create a PDF file that has click buttons similar to the one in the article above. The purpose of this is to get more positive reviews on your ebook. That will help increase Amazon search engine rankings.
    2. Open Kindle Create and use the New Project from File to change the PDF file into several other files including  KCB file.
    3. Go to Amazon and search for the title of your book.
    4. Make sure you are signed in with your Amazon username & password.
    5. Go to Kindle Direct Publishing.

Amazon

      1. In the right-hand column click on Non-fiction or whatever category your book is in.
      2. Click on Bookshelf in the horizontal menu.
      3. Click on Promote and Advertise next to the book you are trying to promote.
      4. Click Manage KDP Select Enrollment.
      5. Under Run a Price Promotion heading, click Free Book Promotion radio button
        1. Click Create a New Free Book Promotion button
        2. Choose start & end date.
          1. These dates are as of midnight Pacific time. So, if dates were set at Sept.2 to Sept.6, the promotion would run all day Sept.2,3,4,5, and 6 Pacific time.
          2. Scroll down and you will see that the promotion has been created.
KDP Select

Note: If you set up a free ebook promotion, you must have chosen KDP Select. That means you will be unable to sell the ebook on any other platform for about 3 months.

To enroll, go to the KDP Select page and scroll down to How to Enroll.

Amazon

6. Ask Facebook friends

Amazon

Create an eye-catching graphic. Beside it ask people to download the free ebook before the end of the 5-day promotion. Ask for review.

 

7. Blast to email address book

Create an email that explains your ebook and makes people want to share it. Starting with the letter “A”, start dragging select email addresses into the BCC section of the email. After the last address as been sent in, enter your own address into the email so that you can check the performance. Send it.

8. List on free ebook sites

Go to sites such as Reddit, Slickdeals, Mashable and Hongkiat to see if it is reasonable to add your free 5-day promotion to their website.

9. Search out teachers from Udemy

Go to the Udemy website to find what online classes are being taught in your subject area. Each time you find a class, look up the teacher. You may have to use both Facebook & LinkedIn.

Email them and ask them to contact their students to find a free copy of the ebook. Tip: Create a sample email so that it will be very easy for them to copy & paste it.

10. Notify links in your ebook

You most likely have links to other websites within your ebook. If so, write an email corresponding to each of the links.

For instance:

Hello,

Please forward this to the appropriate person.

Page 36 of our new ebook, How to Serve Customers with Disabilities, has a link to one of your web pages: https://www.padraig.ca/blog/3773/goal-setting-worksheet/. Check it out: https://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=how+to+serve+customers+with+disabilities.

11. Contact free book groups on Facebook & Twitter

AmazonAmazonIn the Facebook & Twitter websites, search for free Kindle books and Twitter free ebook promotions respectively. Contact some of these groups and promote your 5-day free trial.

12. Thank people on Facebook

AmazonAmazonHave a graphic on Facebook along with a thank you to the people who have given reviews. Tell them how long the ebook will still be free. Go to Amazon’s Your Account > Your Orders to see if anyone has downloaded the free ebook. If so, mention that statistic also.

This will encourage other people to give reviews.

13. Pricing your ebook

Ebooks on Amazon are priced significantly lower than an equivalent paper book in a bookstore. If you price your book between $2.99 & $9.99 USD, you get a 70% royalty. Otherwise you get a 35% royalty.

So, the minimum I’m willing to charge for my book is $2.99 USD. The maximum is $9.99 USD.

After my 5-day free ebook period is over, I’m going to set the price at $2.99. I might make more money at a higher price. But, I want to get more volume so that it will have a higher ranking on the Amazon search engine.

The 2 categories of my book are physical impairments and customer relations. So, I will search Amazon Kindle books & look at prices of similar books in each of those categories.

The most common price for customer service is $9.99 USD. However, none of the ones on page one of the search engine mention physical impairments. Physical impairments is the main topic of the book.

However, when I searched for those categories, they were too broad. So, I searched using the keywords disabilities & customer service.

I’ll put more weight on the prices of books in the Disabilities category. There was one book on page one that covers both Disabilities and Customer Service. It was priced at $4.99 USD.

So, for the third week I will raise the price the price to $4.99. For the fourth week I will raise it to somewhere under $10.

Then I will chart profits for each of those 4 price points. The price with the highest profit will become the semi-permanent price.

 

Related pages

The DNA of a Successful Amazon Seller
How to Get Your First 100 Sales
10 Steps to Reselling Your Product (Infographic)

 

How to Make an Amazing Enfold Home Page

Enfold tips & tricks

Use the numbers below to find a particular section telling how to use a particular Enfold feature.

5. Configure WordPress
6. Deleting a template
7. Changing  a picture in a template
8. Adding HTML code within a page
9. Adding CSS code also Removing Enfold logo from a page
10. Removing data from footers below page
11. Hyperlinking to middle of Enfold page

1. Start with an Enfold header

The purpose of my Enfold home page is to promote sales of the training manual, How to Serve Customers with Disabilities. So, I decided to have the manual displayed in the Enfold header. It would fade in every 3 seconds along with images of people with disabilities.

(Note that your initial Enfold setup could have made your page setup system a bit different from the steps below. In that case, read this tutorial. )

Expand the YouTube video below to full screen and watch it. Pause frequently. Take notes. Then create the header.

If that did not work for you, follow these steps:

a. Upload a demo

Go to Enfold Child > Demo Import. Click Online Demo beside an image such as Construction Demo.

This will upload a demo Enfold website. Your job is to delete elements or else change them to the corresponding element for the website you are trying to create. The Construction Demo header is illustrated in the video below.

b. Create header images

If you want to follow my example, use Photoshop or GIMP to create 3 header images. I made them 1310 x 580 pixels.

Later each image will fade into the header before being replaced by the next image. Each image will be displayed for 3 seconds.

c. Click “Edit Frontpage”

After you have logged into your account, click the Edit Frontpage link at the top of the page.

d. Layout Elements at 1/1

Click on the 1/1 layout element to indicate that each header image will be a single image the width of the page.

e. Special Heading content element

Click Content Elements tab & then drag the Special Heading icon into the Fullwidth Easy Slider.

f. Add header pictures

Click on the tiny triangle within the Fullwidth Easy Slider. Click Add Multiple Images to add your 3 header images. Click the X’s to delete the old construction business images.

Change the page using your intuition. I chose Fade for the Slideshow Transition and Hidden for Slideshow Control Styling. Then I clicked Save.

Check your header to make sure it works.

2. H1 heading above a header

Make this video full screen. Watch it. Pause frequently & take notes.

3. How to add columns of text

Expand video below to full screen. Watch it. Pause often and take notes.

4. How to add a horizontal menu to the top of the page

Watch the video below. Pause often and take notes.


5. Configure WordPress

  1. In the WordPress dashboard, go to Settings > General.
  2. Enter site name & tagline and then click Save.
  3. Go to Settings > Permalinks. Select Post Name & click Save.
  4. Go to Appearance > Customize
    1. Add a site title, a tagline and a 512 x 512 image that identifies your website among all of the open websites.

Changing page elements

Each of the various page elements is called a template.

6. Deleting a template

Hover over the template and click on the X in the upper-right-hand corner. In the example here, clicking the top X would delete both the picture and the text below it. Clicking the X beneath that would delete the picture only.

7. Changing a picture in a template

Click on the picture. This will give you a larger picture. Click Insert Image.

Drag & drop the new picture onto the screen, adjust the size and click Insert. Save & then update the page.

Hover over the text and click the X to delete it.

8. Adding HTML code within a page

  • Clone a column that has an image in it
  • Keep clicking the greater than sign in the cloned column until it becomes 1/1.
  • Delete the image
  • Change title if you want one.
  • Click on the box with the text
  • Remove the text
  • Click on the text tab
  • Add the HTML code to the box
  • Save your page.


9. Adding CSS code

Occasionally you will search how to make a change and some tech support person will tell you to add a certain CSS code to your source code. For instance, the CSS code below will remove the Enfold logo from above the header in your web pages.

.logo {
visibility: hidden !important;
}

To do that:

    • Go to Appearance > Themes
    • Among other things, Enfold Child Theme shows up.
    • Click Customize
    • Click on Additional CSS
    • Insert the CSS code
    • Click Publish
    • Go to an Enfold page that was already open on your desktop
    • Notice the Enfold logo at the top
    • Refresh to page and the logo will have disappeared.

The CSS code below will make the letters in a submenu white.
.sub-menu a {
color: white !important;
}

10. How to remove data below page

The data below your page is most likely the footers that came when you originally started the page. To delete them click on Theme Options in your horizontal menu. Click on Footer and then the dropdown arrow under Default Footer & Socket Settings. Select Don’t Display the Socket & Footer Widgets.

 

 

 

 

How to Find What Sub-niches Want Your Amazing Product

Who wants your sub-niches?

sub-nichesI came across a fascinating website today. It’s about what they call the Ask Method class. The idea is to find what smaller-niches want your product and market to them. The Ask Method people call each of these sub-niches a bucket.

Drilling down with Google

The Ask Method people say that you can find your ideal sub-niches by using Google to figure out what people are searching for. Let me give you an example from my personal experience.

sub-nichesI sell a training manual called How to Serve Customers with Disabilities.  So, I typed this into the Google search window: best training manual for. (If I was selling socks, I  would have typed best socks for.) Google gave a number of examples of what people had searched for when the search began with “best training manual for”. For my purposes, the four best phrases were:

  • Receptionists.
  • Restaurant staff.
  • Restaurants and
  • Front office hotel.

I drilled down further with “restaurant staff”. I typed best restaurant staff training for into the Google search box and got:

  • Restaurant server training manual template.
  • Restaurant server training outline.
  • Basic training for restaurant staff and
  • Restaurant employee training manual.

Bottom of SERP

I decided that the most useful phrase of the 4 above phrases was Restaurant employee training manual. So, I went to Google.com and entered the above phrase into the search box. The SERP (search engine results page) had 8 search results at the bottom.

I decided that basic training for restaurant staff was close to the phrase I wanted to use. However, the training manual I’m promoting is titled How to Serve Disabled Customers. So, I decided that the ideal phrase would be basic training for restaurant serving staff .

Become an authority

Using the above information, you can drill down and find very specific sub-niches in your area of expertise. Then you can write blog posts in those areas and use the sub-niche phrases several times in each article.

You could become known as an authority in your sub-niches. Your blog posts could become the go-to posts to find information in your area of expertise.

You can communicate to these groups in a more targeted way. In my example, I could:

  • Target my promotion to every business and organization that deals with customers who have disabilities. Or, using sub-niche marketing, I could
  • Target specifically at people who are searching for basic training for restaurant serving staff.

It is intuitively obvious that the second bullet point would be the preferable marketing strategy.

Examples of sub-niche marketing

 

 

 

After writing this article, I created the Pinterest pin you see to the right. I also created the blog post you see below. It also promotes the training manual within the article. (Click on the picture below if you want to read the blog post.)

The sub-niche heading is the first H2 heading. The name of the article was different because I felt it was more likely to entice people to read the article. (I could be wrong.)

Related pages

8 ways to find profitable sub-niches
Target specifically using a Pinterest group board

How to Create a Powerful Group Pinterest Board

What is a group Pinterest board?

A group Pinterest board is a collaborative board owned by one person. Pinners with a similar interest will frequently pin to the board. The board gains followers faster than a regular board because there is a certain amount of hype around it. The group Pinterest board could easily have only a dozen contributors but tens of thousands of followers.

What if you have one hundred followers of your own boards. Then you join a group board belonging to someone who has 50 thousand followers. Any Pins you add to the group board can now appear in the home feed of your followers and the 50 thousand followers of the group owner.

Unless the owner of a group Pinterest board prohibits it, anyone who has posted to the board can invite other people to post to the board.

group Pinterest board

How to get the hype started

I’m promoting an online training manual called How to Serve Customers with Disabilities. While this manual applies to many different industries, I am starting by targeting the restaurant industry. So, I started a board called Restaurants and Disabilities.

My first post was the pin you see here. It’s about training restaurant serving staff. As a Pinterest pin, it links to bit.ly/traindisabilities.

After this pin was in my new board, I began searching for and posting attractive pins about restaurants and about disabilities. I will be posting at least 5 a day.

Go to this Pinterest blog post and look at #3, Get Followers. Using what you see in the YouTube video, I will attempt to contact the creator of each pin and invite them to join our group Pinterest board.

I will be saying something such as, “Please pass this email onto whoever is in charge of your social media marketing.

There is a lack of Pinterest boards about restaurants serving people with disabilities. So, I’ve started a new board called Restaurants and Disabilities. I’ve posted one of your pins to this board. It’s here: https://www.pinterest.ca/enns1943/restaurants-and-disabilities/.

I’d love it if you could join this group board. Note that group boards are one way of driving lots of traffic to your website.

To join the Restaurants & Disabilities board, go to https://www.pinterest.ca/pin/597782550515063907/. Click on the Follow button beneath the pin. To promote your cause, it would be a good idea to regularly add pins about Restaurants & Disabilities.”

Then I would give a link straight to the board.

How I invited a pin owner to join the group Pinterest board

Every day I will add 5 new pins to the Restaurants & Disabilities group board. I will try to contact the owner of each pin & invite them to join my group board.

The first one I contacted took some detective work. The website connected to the pin was from the Anchorage Daily News. It obviously was a pin about one of their human interest news stories.

The story took place in a business called Little Italy Restaurante. So, I searched online for Anchorage Little Italy Restaurante. I got to their website. It had a Contact Us form.

I sent an email similar to the sample in the section above this one.

How to join a group Pinterest board

If you see a Pinterest pin and you wish to follow the board from which it originally came, follow the instructions in the video below.

Above you will see a pin called Train Your Staff How to Serve Customers with Disabilities. In the section above you will see how to join the board from which this came.

Related page

How to get 100 web page clicks daily by using Pinterest

How to Increase Web Clicks Using Pinterest

100 clicks a day from Pinterest

PinterestJonathan Gebauer from The Social Ms is a social media whiz with 170,000 Twitter followers. I just read his email about Pinterest.

He wrote about what you can do to get 100 clicks a day from Pinterest. All you have to do, Jonathan says, is work with the four points below a half hour a day for 2 weeks.

1. Find your niche

  • PinterestAsk yourself, “What would my customers search for on Pinterest?” For instance, I’m selling a training manual entitled How to Serve Customers with Disabilities. Logic would tell me that they would search for staff training. So, I should have a board on staff training.
  • Then get more specific. Precisely what form of staff training would my customer be interested in? I could call a board Disability Training.
    • If you have, for instance, a board for your jewellery business, Jewellery may not be precise enough for the search engines. People may be more inclined to search for “necklaces” or “bracelets”. So, have one  board called Necklaces and another called Bracelets.
  • Find your topic & stick to it for the long haul. Pinterest shows people pin based on what they’ve pinned & repined.

2. Start pinning

Pin daily to your board or boards. Pin 5-10 other people’s pins for each one of your own.

Pinterest is interest & keyword based. So, make sure each of the pins is related to your board. Make sure each pin on a particular board is related to your keywords & interests.

3. Get followers

Every day follow a couple of people. People will begin to follow you. Try to get a couple hundred followers.

To follow or unfollow a particular board:

  1. Search for the person & visit their profile
  2. Click Follow or Unfollow

If the above does not work, watch the video below.

4. Group boards

Find group boards in your niche. Contact the owners and ask if they want to work together and share content. After I’ve found a few of these cooperative group boards, post to each one every day.

You get a targeted audience that isn’t seeing you yet.

Learn how to create & use group Pinterest boards.

Multiple pages about Pinterest

Go to this menu to find multiple tips about using Pinterest.


How to Train Your Staff & Increase Profits

Technology

train staffIn this day and age technology can be a great help when you train your staff. For instance, you can give them a manual to read and then give them an online quiz. In our example, we will discuss training a restaurant staff how to serve customers with disabilities.

Readable manual to train your staff

The training manual, How to Serve Customers with Disabilities, is a 39-page ebook that should be mandatory reading for restaurant servers. The copyright allows you to print out a copy for each of your staff. They read it and then do each of the 3 quizzes. (See Quizzes in the horizontal menu of the page that “3 Quizzes” links to.)

Read the testimonial below from a restaurant general manager.

Order this training manual now.

If you want the e-book PDF file emailed to a Canadian email address:



$35 CAD
train staff

_____________________

If you want the e-book emailed outside of Canada:



$27 CAD
train staff

 


Testimonial letter

To whom it may concern

train staffI am writing you regarding a remarkable citizen who needs to be recognized for the challenges he has faced and the difference he has made to lives of many in our community and his accomplishments.

Mike Haines has been a citizen of Kelowna since 1981. Mike has cerebral palsy and has never let it stop him from living his life to the fullest.

Mike has always worked hard since coming to town, starting a delivery service on his three wheeled bicycle.  He learned how hard it as to navigate the streets with improper curbing. That led him to run for city counci.

Fast forward to the present. He is now in an electric wheel chair and still making the rounds and advocating for people with disabilities as he has learned from personal experience.

Mike has had a tough time making ends meet over the years. But he always sees a shining star. He has recently published an ebook for the service industry on how to serve persons with disabilities. A couple of years ago Mike spoke to my staff about how it feels to be treated and how uninformed and uncomfortable people are on how to serve people with disabilities. It was a great presentation by him and it brought my staff to tears. Anyway, I really think Mike deserves a look for a story and anything we can to do to help bring the tools to the people.

For more information and history on him go to  www.michaeldhaines.com . His ebook went live June 14th and it can be found at https://howtoincreaseyourrestaurantsales.com/.  (That web address has been made into a short form. You can also go to bit.ly/disabledpatron.)

I am strong believer in Mike and I want him to have some success and recognition which he deserves for all he has done over the years. If you have any questions, please don’t hesitate to call me at 250-215-1495. Thank you for your consideration

 

Andrew Neville

General Manager

Rose’s Waterfront Pub

1352 Water Street

Kelowna BC, V1Y 9P4

Work:250-860-1141

Cell:250-215-1495

Email: rosespub@telus.net


Final word on Mike

Mike Haines is a fascinating person. Learn a bit more about what he did before he wrote this ebook on how to train your staff.