How to Increase Web Clicks Using Pinterest

100 clicks a day from Pinterest

PinterestJonathan Gebauer from The Social Ms is a social media whiz with 170,000 Twitter followers. I just read his email about Pinterest.

He wrote about what you can do to get 100 clicks a day from Pinterest. All you have to do, Jonathan says, is work with the four points below a half hour a day for 2 weeks.

1. Find your niche

  • PinterestAsk yourself, “What would my customers search for on Pinterest?” For instance, I’m selling a training manual entitled How to Serve Customers with Disabilities. Logic would tell me that they would search for staff training. So, I should have a board on staff training.
  • Then get more specific. Precisely what form of staff training would my customer be interested in? I could call a board Disability Training.
    • If you have, for instance, a board for your jewellery business, Jewellery may not be precise enough for the search engines. People may be more inclined to search for “necklaces” or “bracelets”. So, have one  board called Necklaces and another called Bracelets.
  • Find your topic & stick to it for the long haul. Pinterest shows people pins bases on what they’ve pinned & repined.

2. Start pinning

Pin daily to your board or boards. Pin 5-10 other people’s pins for each one of your own.

Pinterest is interest & keyword based. So, make sure each of the pins is related to your board. Make sure each pin on a particular board is related to your keywords & interests.

3. Get followers

Every day follow a couple of people. People will begin to follow you. Try to get a couple hundred followers.

4. Group boards

Find group boards in your niche. Contact the owners and ask if they want to work together and share content. After I’ve found a few of these cooperative group boards, post to each one every day.

You get a targeted audience that isn’t seeing you yet.

Multiple pages about Pinterest

Go to this menu to find multiple tips about using Pinterest.


How to Train Your Staff & Increase Profits

Technology

train staffIn this day and age technology can be a great help when you train your staff. For instance, you can give them a manual to read and then give them an online quiz. In our example, we will discuss training a restaurant staff how to serve customers with disabilities.

Readable manual to train your staff

The training manual, How to Serve Customers with Disabilities, is a 39-page ebook that should be mandatory reading for restaurant servers. The copyright allows you to print out a copy for each of your staff. They read it and then do each of the 3 quizzes. (See Quizzes in the horizontal menu of the page that “3 Quizzes” links to.)

Read the testimonial below from a restaurant general manager.

Order this training manual now.

If you want the e-book PDF file emailed to a Canadian email address:



$35 CAD
train staff

_____________________

If you want the e-book emailed outside of Canada:



$27 CAD
train staff

 


Testimonial letter

To whom it may concern

train staffI am writing you regarding a remarkable citizen who needs to be recognized for the challenges he has faced and the difference he has made to lives of many in our community and his accomplishments.

Mike Haines has been a citizen of Kelowna since 1981. Mike has cerebral palsy and has never let it stop him from living his life to the fullest.

Mike has always worked hard since coming to town, starting a delivery service on his three wheeled bicycle.  He learned how hard it as to navigate the streets with improper curbing. That led him to run for city counci.

Fast forward to the present. He is now in an electric wheel chair and still making the rounds and advocating for people with disabilities as he has learned from personal experience.

Mike has had a tough time making ends meet over the years. But he always sees a shining star. He has recently published an ebook for the service industry on how to serve persons with disabilities. A couple of years ago Mike spoke to my staff about how it feels to be treated and how uninformed and uncomfortable people are on how to serve people with disabilities. It was a great presentation by him and it brought my staff to tears. Anyway, I really think Mike deserves a look for a story and anything we can to do to help bring the tools to the people.

For more information and history on him go to  www.michaeldhaines.com . His ebook went live June 14th and it can be found at https://howtoincreaseyourrestaurantsales.com/.  (That web address has been made into a short form. You can also go to bit.ly/disabledpatron.)

I am strong believer in Mike and I want him to have some success and recognition which he deserves for all he has done over the years. If you have any questions, please don’t hesitate to call me at 250-215-1495. Thank you for your consideration

 

Andrew Neville

General Manager

Rose’s Waterfront Pub

1352 Water Street

Kelowna BC, V1Y 9P4

Work:250-860-1141

Cell:250-215-1495

Email: rosespub@telus.net


Final word on Mike

Mike Haines is a fascinating person. Learn a bit more about what he did before he wrote this ebook on how to train your staff.

How to Set up AWeber Email to Quickly Autorespond

Free 30-day AWeber trial 

AWeber emailI really enjoy working with the tech support people at AWeber. With all of their help, my AWeber email marketing got off to a great start.

To get started, start a free 30-day trial now.  After the thirty days is up, you will pay AWeber monthly. I get a small portion of that.

Setup a list

AWeber emailTo start sending an AWeber email, you first make a list. A list is a way to separate subscribers with common interests into different groups for easier targeting. Whenever anyone signs up to your list, they are doing so to receive a specific kind of information from you.

For instance, depending upon who wants what information from you, the points in the above list include Merchandise, Economy and Company Deals. When people send a request via AWeber, they could be sent emails about merchandise, the company economy or else company deals, depending upon where they sent their request.

AWeber email

Click Manage Lists in the top horizontal menu and then click Create a List. Simply follow instructions.

Create messages

AWeber email

Click on Messages > Drafts and then click on the drop-down arrow in the green Create a Message button.

I usually choose HTML editor so that I can add hyperlinks, change fonts, etc. There is even a paper clip in the lower left-hand corner so that you can attach a file.

Insert your subject in the upper left-hand corner.

I usually begin my message with this: Hello {firstname_fix}!. That way the AWeber email will be personalized.

Legacy Follow-up Series

Legacy Follow-up Series in another term for autoresponder.

AWeber emailClick on Messages > Drafts. To the right of each message is a Send Options link. From the drop-down list click on Add to Follow Up Series.

This will be one of your messages that will be emailed out.

Under Interval you can use the drop-down box to decide how soon you want it sent out. If you want it sent out less than a day from time of an action, use 0.

You can use this process for as many emails as you want to send out. I like to use a total of 2 emails. The second one links to a web page with a thank you message. If the messages are in the wrong order, drag and drop them so that the one on top will be the first one sent out.

Related AWeber email pages

How to get ebooks automatically emailed at time of payment to PayPal

If this blog post has insufficient information, go to this page and click on the icon in the lower right-hand corner. You can start chatting with AWeber tech support to get more information.

 

 

 

 

 

How to Get Ebooks Automatically Emailed at Time of Payment

Automatic distribution of ebooks

So, you have written a few ebooks and are using PayPal to sell them. Every time someone buys, PayPal sends you an email. As soon as you get time, you send a message with a PDF copy of an ebook.

After a few weeks, you are selling a hundred ebooks a day. You cannot keep up with the emails. What do you do?

Simple. Use the AWeber app. Get a free 30-day trial of AWeber and link it to PayPal using the instructions below. Every ebook will be emailed out as an attachment to your personalized message. It will be emailed out as soon as payment is received.

Before you set up your AWeber-PayPal integration, set up the Messages (emails you will be sending out).

Setting up AWeber-PayPal integration in 8 steps

1. Sign into your AWeber account

ebooks

 

 

2. Click on Integrations

ebooksClick on Integrations in the top menu.

3. Click on  PayPal

ebooksYou will see a huge number of icons. Cmd F to find PayPal. Click on it.

 

4. Click Enable

ebooksClick green Enable button. This will open up the AWeber and PayPal Integration page.

5. Log into PayPal

You’ll see a form allowing you to log into PayPal. Login.

6. Grant permission 

Click yellow Grant Permission button to grant permission to have PayPal payment buttons on your website.

7. Add URL linking PayPal & AWeber

Click Integrations link in horizontal menu again. Click on the PayPal button near the top.  Copy and paste the Notification URL into box under Point #4.

Click the proper ratio button in point #5 (probably receive IPN messages) and click the Save button.

8. Select appropriate list

Back on the “Integration” page again, select the appropriate list.

You’re finished

Assuming you want all of the people who buy your product to go on the same list, you are finished. If you want to make things more complicated, go to the Related Page below.

Get a free 30-day trial of AWeber now. Click on the green Free Trial button. Note that if you continue with AWeber after 30 days, you will pay them monthly and I will get a tiny commission.

 

Related page

Official AWeber article on integrating PayPal with AWeber

How to Launch a Product with FB Advertising

 

Why many people don’t get results with Facebook advertising

FB AdvertisingSo, you’ve set up your FB advertising so that the ads are available to your ideal target market. You’ve created an amazing landing page with a call to action (CTA) that will make you a huge number of sales.

Now all you have to do is create a Facebook ad that links to that landing page, right? WRONG!

Remember, you are doing interruption advertising. A Facebook user is seeing your ad. You’ve interrupted the flow of that user’s emotional state.

People buy things when they are feeling the right emotion. If they do click on your ad, they may be feeling curious. But, there are better emotions than curiosity to work with.

Build an emotional relationship

Before visitors leave your Facebook feed, you must build a relationship with them. The best way to do that is to have a video about your subject matter. Learn how to create YouTube videos.

The videos do NOT have to be super professional looking. But, they should get the viewers emotionally involved with your brand.

If you have multiple YouTube videos, you can have them linking together. (See Related Pages at bottom of this post.) Google owns YouTube. The first Google page you see often has a number of YouTube videos. Using the right SEO can help get your YouTube videos on page one of Google.

5 steps to creating a demand for your product

Remember that the LAST step for creating a demand is to create and start showing your FB ad.

1. Examine your offer

The first step in creating a demand is to examine the product or service the product you want to sell. Ask yourself precisely how it will make the customers’ lives better.

2. Decide upon ideal customer

If you are selling a product or service that could be used by more than one demographic, decide upon one demographic and have a marketing campaign aimed at them. For instance, the ebook we are selling could be used by a wide variety of businesses including restaurants. We decided to start our first FB advertising campaign aimed at restaurants.

Deciding upon your ideal customer is more than knowing their geographical location and their career. You want to know their desires, pain points, concerns, irritations, frustrations, joys, motivations, etc.

Understanding what makes your potential customers tick is one of the most valuable skills you can learn. It you understand them, it becomes very easy to identify a problem that the market has, start providing a solution and making lots of sales.

3. Craft a message for that ideal customer

Create a message that promotes your product or service & at the same time addresses some of the desires, pain points, concerns, irritations, frustrations, joys and motivations of your audience.

For instance, one possible pain point for a restaurant manager could be a lack of customers and therefore low profits. So, your message could include the idea that they could get more customers and increase their profits by catering to customers with disabilities if a more effective manner.

They could buy your ebook and use it for a staff training manual.

Once you’ve figured out your market’s needs, wants and desires, all you have to do is highlight the problems that they have and presenting your solution in the right way that will resonate with them.

For video FB advertising, the message for the ideal customer is given by using both the text above the video and the video itself.

Facebook does

4. Visually represent message

FB advertisingDecide upon how you will visually represent that message.

A marketer by the name of Alex Mandossian represented the whole marketing process with a bicycle wheel. He said the hub is the message, the wheel is the target market & the spokes are the messages. When you have more spokes, you will have a multiplier effect in your advertising.

So, after you have one message, you can represent the message in a number of different media.

5. Begin FB advertising

Create a video and launch your ad.

Just in case you decide to create your video before you read the rest of this article, I had better give you some tips:

  • Most people go onto Facebook using their smartphones and most people watch their videos with the narrow edge at the top.
    • Give video aspect ratio of 9:16.
    • Dimensions of my video — 600 x 1066 pixels.
  • With some exceptions, the videos are restricted to 125 text characters.
    • Go to a site such as freeimages.com and get some high-quality images for your video. You have to pay for the best pictures.
  • You should have a high-quality website with a landing page people will get to when they click Learn More. See example and read through it.
  • Keep video short. Mine is around 15 seconds.

Example of creating a demand for a product Using FB advertising

The example we will use here is an ebook entitled How to Serve Customers with Disabilities. Below I will explain in detail how our marketing strategy relates to the five points above.

1. Examining the offer of the ebook

This step involves deciding how the ebook will improve the life of someone who buys it.

As we were writing the ebook, we decided that one of the demographics our marketing would aim at was restaurant managers. The logic is  simple.

According to Statistics Canada, 13.7% of the population has a disability that interferes with their daily lives. It is safe to assume that most other countries would have a similar statistic.

The ebook is designed to help restaurant management train their staff how to make people with a wide variety of disabilities feel welcome. This in turn will make people of this demographic come to the restaurant more often along with their families and friends.

Furthermore, this will make the restaurant manager’s life better.

2. The ideal customer who buys this book

We decided to have a marketing campaign aimed just at restaurants:

  • FB advertisingWe created a website designed to help increase restaurant profits.
  • Our FB advertising wrote about how restaurants could increase their sales.

Our ideal customer would work in restaurant management. So, for our Facebook ads, we decided to aim at people who described their job as Restaurant General Manager. (There are over 25,000 of them who have Canadian Facebook accounts.)

Now I want to imagine some of their desires, pain points, concerns, irritations, frustrations, joys, motivations, etc.

Pain points could include sales and therefore profits being too low. Their spouse could consider them too grumpy because the sales are too low. Staff morale could be suffering because the staff do not know how to serve customers with disabilities  Morale could also be low if the number of customers and therefore the amount of their tips is too low.

Points in the above paragraph should be included in the script for the FB advertising video.

3. A sample message for that ideal customer

The message will become a YouTube video. With the FB advertising, it will be an MP4 file.

I want them to watch the video to the end. So, I have to keep adding things that will make them want to watch more.

I want them to be emotionally involved with the video. So, I will include pictures of people with various physical or mental disabilities.

Such a video should include valuable information. So, I will include some information from the ebook. Some valuable information will be at the beginning of the video; some will be at the end.

 

It’s valuable for a variety of reasons. Perhaps you:

  • Want to increase your customer base.
  • Want to increase your profits.
  • Want your spouse to be happier with you because you’re making more money.
  • FB advertisingWant to increase staff morale because they don’t know how to treat customers with disabilities.
  • Want to have a manual to help you train your staff how to treat customers with various disabilities.

 

FB advertisingNow let’s talk about falls.

  • Falls are a major cause of injury and death among the elderly.
  • Call 911
    • If the person is in serious pain or has clearly suffered an injury.
    • If the person cannot get up by themselves.
  • NEVER help a person get up if they cannot do so by themselves. You may cause further injury to them or injure yourself.
    • Let an emergency medical technician (EMT) move them.

To decrease the risk of falls

  • Remove clutter from entryways.
  • Clear passageways to bathrooms.
  • Securely fasten mats that could be a tripping hazard.
  • FB advertisingUse proper signage when floor is wet.
  • Ensure floor spills are wiped up immediately.
  • Enhance lighting at all entrances and staircases.
  • Install grab bars in bathrooms.
  • Add banisters next to all steps.
  • Add a graduated slope if at all feasible. 

FB advertising

Learn much more how to serve people with disabilities. Click on this video to buy or else learn more about the book How to Serve Customers with Disabilities. If clicking this video does not work, go to Disabilities-Introduction.

4. Decide how to visually represent that message

I was working on visual representation as I was creating the script above. The images in that script tell a great deal of how I will visually represent the message in my FB advertising video.

5. Begin FB advertising

I was going to use the script above for a Facebook video ad. Instead, I displayed it on the page people get when they click the Learn More button.

I found out Facebook does not like much text in their videos. With some exceptions, the videos are restricted to 125 text characters.

So, I created the very short video ad you see below.

After the video is finished, I will use it in a Facebook ad. To get an idea how I create the ad, read the blog post with the sample of the creation of a Facebook ad.

The ad the viewers saw is between those two coloured bars below. (It was posted on Facebook as an MP4 file and NOT as a YouTube video.)

 

It is often a good idea to make several different videos. Each one could be slightly different. After running the ads for a week or two and alternating videos, choose the best one. See the sample of a second video below.


Example of Facebook video ad setup

As I write this post about FB advertising, I’m setting up a FB video ad. I shall give you step by step points of what I’m doing in the order I’m doing it.

Prior to this I’d created the 15-second video you see directly above this Example section. Then I’d gone into FB Ads Manager and created a brand new Campaign. Within that I created an Ad Set. Then I clicked on the Ads tab to the right of the Ad Sets tab. Then I clicked the green Create button.

Then I began to create the ad.

1. Got identity right

The FB advertising will be on both FB and Instagram. So, I made sure ad was connected to the right Facebook page and Instagram account. In my case they were both Kelowna Virtual Assistant.

2. Uploaded MP4 file

Under the Video title I dragged and dropped the MP4 file in.

To my surprise I got a message saying there was too much text. So, I made the video over again. I replaced the last shot of the ebook cover with the faded shot of the waiter from the first shot. I replaced text with “Make ebook required reading”. I reduced the font size of some of the text.

Then I cleared the videos and dragged and dropped the next MP4 file in.

I did not like the thumbnail. So, I clicked Thumbnail & Captions and replaced it with an image from the front that has the complete title of the video.

3. Added text

I added the text that would appear above the video. This should be persuasive text that will help give readers a reason for wanting to buy.

4. Linked to web page

Several weeks ago I had made a website aiming a my demographic. It had one page designed to help persuade people to buy the ebook. You can see it at bit.ly/disabledpatron.

At this point I’m going to make things complicated for you. Sorry! But, as well as the URL, I want to add some code so that you will know where the visitors came from.

I went to the page that has the Campaign URL builder form and filled it out like what you see above. The website URL is the page designed to persuade people to buy the ebook.

I clicked on Convert URL to short link. Then I copied the short link intomy clipboard and used Cmd V to paste it into the Facebook ad page where it says Add a Website URL.

Because that short link has the tracking information, I left the URL Parameters box blank.

5. Added headline

The more persuasive your headline, the more people are apt to click on your ad. I know that “how to” ads are often effective. I went to Headline Analyzer to see how effective How to Increase Your Bottom Line was. The score was 82%. That means it is highly persuasive and that’s what went into my FB advertising.

6. Add News Feed Link Description

For News Feed Link Description I used How to increase your customer base: Make this ebook required reading for all servers. I used Headline Analyzer and got 74% for the part before the colon. That should encourage people to read the entire Link Description.

7. Call to action

For call to action I selected Learn More. That would automatically link to bit.ly/disabledpatron.

8. Facebook pixel

I already made a Facebook pixel for another campaign. So, nothing else has to be added in the Tracking panel.

9. Targeting, budget, etc.

You will see this box near the top of the second panel The daily budget will start out at $6/day. We will add 50% of the net sales revenue to the budget as the money comes in. So, there is not point in dealing with the campaign objectives. However, it was necessary to click on the Ad Set to set my targeting.

These are my Ad Set entries:

      • Daily budget — $6
      • Start date — Now
      • End date — Run as ongoing
      • Ad scheduling — Run all the time

    • Go to the large section on target marketing.
    • To get a large enough reach, I decided to include Canada, New York, California and Pennsylvania.
    • Under Detailed Targeting, I added “restaurant” in the suggestion box. From their suggestions I selected Restaurant Owner, Restauranteur and Restaurant General Manager.
    • That will give me an estimated reach of between 490 & 1300 people.
    • I clicked the green Publish button at the bottom of the page.

10. Errors

There were two items with errors show up at the top of the screen. I clicked the drop down arrow and found that one was an ad set from 2 years ago. I clicked the check box and clicked the trash can to remove it.

The other item was an old ad. I also clicked the check box and the clicked the trash can.

11. Waiting

In the Delivery column there is an Active with a green dot beside in for the current ad. How I’m just waiting for people to start viewing the video and then buying.

(One hour after writing the above paragraph, my daily budget of $6 had been spent. I was charged 4 cents each time someone watched at least 10 seconds of the video.)

Here is what the actual ad looks like. Clicking on the start button will show the 15-second video. If people watch 10 seconds of it, I will get charged.

Clicking on the Learn More button will take people to the bit.ly/disabledpatron page. However, it does not do that on this page. If you click anywhere on the ad, the video between the pink bars will be the MP4 file video that is in the actual Facebook ad.

 

Related pages

Learn how to link one YouTube video to another.
Tracking Facebook advertising
Facebook ad creation by Neil Patel
Download fonts for free
17 Facebook video ad tricks

What Are the Most Important Marketing Fundamentals?

The 3 marketing fundamentals

marketing fundamentalsThis blog post reviews a video by Alex Mandossian about marketing fundamentals. The man has some amazing insight into marketing. Make sure you click the link at the bottom to watch the video.

Alex says that the 3 fundamentals are:

  • Message — The message you want to get across.
  • Market — To whom do you want that message to get across.
  • Media — The more media you have to get the message across, the better.

The bicycle illustration

marketing fundamentalsTo illustrate his marketing concept, Alex uses a bicycle wheel.

The message is the hub of the wheel because it is the most important fundamental. If the message is unclear, the market audience will never find you. If your message lacks clarity, your marketing will not be able to get the message to your target market.

The media connects the message to the market. (Learn about social media.)

The 3 Cs of your message

Con·cise, adj., expressing or covering much in few words.

The message must be

  • Concise,
  • Clear and
  • Consistent.

It must not lack clarity. If your message is concise, clear and consistent, you can instantly increase the pulling power of all marketing communications. You will make more money with the same amount of effort.

A good message:

  • Accelerates the marketing reach.
  • Reduces marketing costs.
  • Grows marketing engagement.

Digital messages

Digital messages come in many different forms:

  • Video. (See free course on making YouTube videos.)
  • Audio. E.g., people can listen while walking their dog.
  • Pictures. “A picture’s worth a thousand words.” E.g., the picture on the cover of the ebook pictured here helps to explain the subject.
  • Movement. Note the movement in the bicycle animated GIF above.
  • Engagement.You can ask questions and otherwise get the target market so interested that they will communicate with you.

Watch the video

To watch the complete video, click the play button on this MarketingOnline video.

How to Add Facebook Pixels to Compare Quiz Results

What do Facebook pixels do?

Facebook pixelsEffective advertising on Facebook is all about targeting. This series of blog posts talks about Facebook advertising using very effective quizzes. Facebook pixels can help you collect the statistics about a quiz. You can collect things such as

  • How many answers for each question were correct?
  • How popular were the various themes within a quiz?
  • Who filled out the lead generation form? (Then you can send emails to each of those people.)

The Facebook Pixel is the main tool you can use to track events on a website. You can then use data from the pixel to:

  • Build custom audiences based upon activity on your website.
  • Measure conversion activity and determine which ads lead to results such as purchases.

What are Facebook pixels?

Facebook pixels are tiny images within a website to help you track data. You place the image on the website in the form of a code snippet that you get from Facebook

Getting started

1. Create very short quiz

A sample is given below


 

2. Install Facebook Pixel Helper

Facebook Pixel Helper is to tool to verify that your pixel works properly. It also helps you troubleshoot common errors.

The Pixel Helper works in the background to automatically review the websites for code that looks like the Facebook Pixel. When a website has a Facebook Pixel installed, the </> icon in your browser turns blue and a small badge will appear indicating the number of pixels found on the page.

If the icon does not turn blue then there are no Facebook pixels installed on this page.

Click the </> icon and a small popup appears information for debugging your pixel and seeing the data tracked by the pixel.

Facebook pixelsHere are the instructions for downloading & installing it: Install Pixel Helper. Read instructions before downloading it.

 

How to find pixel code snippet

Open Facebook > Ad > 3 bars to left of Ads Manager > Pixels > Details > Set Up > Manually Install the Code Yourself.

The code will look something like this:

<!– Facebook Pixel Code –>
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);
fbq(‘init’, ‘322497177900987’);
fbq(‘track’, ‘PageView’);
</script>
<noscript><img height=”1″ width=”1″ style=”display:none”
src=”https://www.facebook.com/tr?id=322497177900987&ev=PageView&noscript=1″
/></noscript>
<!– End Facebook Pixel Code –>

Where & how to insert code snippet

You should insert that pixel code just before you closing head tag (</head>).

I use WordPress. To insert the code, I got a free plugin called Header and Footer Scripts Inserter.

So, in Edit mode, I opened the page that needed the code. Then, in my Installed Plugins panel, I clicked on Settings and pasted the code in the panel right below Scripts from this field will be printed in the beginning of HEAD section. Do not place plain text in this!

I clicked the blue Save button. That’s all there was to it.
It is best to insert the pixel code in every web page for which you could possible use statistics involving your Facebook marketing campaign.

Scripts from this field will be printed in the end of HEAD section.

 

Important link

Adding Pixel to Your Quiz

How to Make Your First Online Quiz

Amazing marketing with an online quiz

online quizAn online quiz is the most shared content on social media. These quizzes can be used to market just about anything.

The picture on the right represents the first two questions of a complex online quiz.

In this post you will learn how to make a very simple online quiz.

Getting started

  • Go to riddle.com.
  • Click the green Try Now button to get 14 days free access.
  • Sign up and store your username & password in a safe place.
  • online quizClick on the Dashboard link.
  • Click Create link on the horizontal menu.
  • online quizClick the turquoise Quiz icon
  • If you are using an online quiz for marketing, it is foolish to not have lots of pictures in it.
    • You can go to freeimages.com and get some at no charge. (Their higher quality photos cost money.)
    • All pictures must be oriented wide, square or tall. So, click on the proper orientation button.
    • Drag and drop your picture into the main image panel.
  • online quizGive your quiz a title.
  • Throughout the quiz-making app you will see the letter “i” within a grey circle.
  • Click blue Question 1 Untitled button
  • Add your first question and up to four possible answers
  • Click the radio button of the correct answer.
  • Click plus sign on blue square to add more questions.
  • Have a maximum of 10 questions.
  • Click the Save button near the middle of the top.
  • When you are finished, click My Riddles in the horizontal menu.
  • Click the 3 dots to the right of Edit
  • Click the green Publish button in order to make your quiz public.
  • Click the green Get Code Button.
  • Click Copy. The code is now in you clipboard.
  • Open a web page in Text view and Cmd V to paste the code wherever you want it on the page.
  • Save your page and check the quiz to make sure it works.

 

How to Make a Website Secure with SSL

Let people buy securely from your website

SSLWhen people buy from your website, they will be looking for signs to make sure that their credit card and other personal information is protected. They’ll be looking for a URL beginning with HTTPS to make sure their data is encrypted. They’ll be looking for assurance such as the image above. In other words, they’ll be looking for an SSL certificate.

How to buy an SSL certificate

To buy an SSL certificate, go to your web host’s website to see if it is possible to buy one there. Otherwise you will have to make an online search.

SSLI use LiquidNet Ltd Hosting. To buy my latest certificate, I clicked on My Domains > Order SSL Certificate and then clicked on the drop down menu to choose the domain name that needed securing. After that it was just a matter of filling in the blanks. After that I had to get tech support to help me make it active so that the “S” would show up after HTTP. Then I made sure an SSL certificate logo showed up.

What an SSL certificate does

SSLWhen people buy things from your website, they obviously submit personal information such as a credit card number. This information must travel through several computers.  An identity thief could be using software that makes his computer appear to be your computer.

If you have an SSL certificate installed in your website, the identity thief will be unable to capture your encrypted data.

Advantages of having a certificate

One advantage of buying your certificate is that the money will go to you rather than some hacker. However, the main advantage is peace of mind for your customers. When they see your HTTPS or see your certificate logo, they are much more likely to feel secure enough to buy from you.

 

 

How to Market on Facebook with a Quiz

Free advertising with a quiz

quizWhen you market with a quiz or personality test, you are using the most shared content on social media. You will be paying for promoting your quiz on Facebook. However, every time someone shares your quiz, that will be FREE advertising.

Two types of quizzes that can get you lots of social shares are

  • quizzes that make people laugh and
  • quizzes that make people realize how good or smart you are.

Facebook advertising to show how smart you are

The sample quiz and Facebook ad on this page represents a campaign to sell an e-book to restaurant managers. It is designed to help them train staff how to serve customers with disabilities.

The image above displays the first two of six questions of a quiz aimed at people who are general managers of restaurants. (Over 25,000 Facebook users in Canada list that as their occupation.)

quizSo, once the quiz has been created, you would go to the bottom of the left-hand column in your Facebook account. You would click on Create > Ad. When you get to the Detailed Targeting section, you would type “restaurant” in the Include box. Then you would click on Restaurant General Manager.

The preamble in your advertising says that 13.7% of Canadians have a disability that interferes with their daily life. This often includes going to restaurants that do not cater to people with disabilities very well.

So, the quiz users would show how smart they are by answering a number of questions that teach people a bit about how to cater to restaurant customers with disabilities. It they ace the quiz, they could very likely share the quiz with other restaurant managers they know.

Technical help 

There a number of different companies that have the software available for creating a quiz. After lots of study, I decided to use Riddle. They have a excellent PDF file telling you just about everything you have to know about how to create online quizzes.

Important tips

quizThink about the points below. I suspect they will help to make your quiz more effective.

  • Before making your promotion public, time a friend while he/she is taking the quiz.
    • It must take under 3 minutes.
    • If any of the questions are confusing to your friend, change or eliminate them.
  • Have a maximum of 10 questions.
  • After someone answers each question,
    • Set things up that immediately tells whether the answer is right or wrong.
    • At the same time, give the right answer.
  • Immediately after the last question & answer, tell them they can see a PDF file with much more background information about each question.
    • In order to get that PDF file, they will have to fill in a very short form giving their name & email address.  (See more below.)
  • Have a short, punchy title.
    • I used How to Increase Your Customer Base.
    • The headline analyzer page will show you how to create headlines that get more views.
  • Make sure you use an SSL certificate so that people can buy securely from your website.
  • Make sure you track your various answers with Facebook pixels.

To get them to fill in a form and give their email addresses, you can write something like To read a detailed explanation of why each answer is the correct one, enter your first name & email address. We will immediately email you those explanations. You may want to use AWeber to email out those emails. That’s a better alternative than having someone hang around your email box 24 hours a day.

There is good statistical wisdom behind the above points. If you decide to deviate from any of those points, make sure you read over the Quizmaster PDF file before doing so.

Before using Riddle

Before using Riddle or whatever quiz-creation program you are using, create

  • a quiz using Word or Pages
  • a website used to promote the product you want to sell
    • To see an example of such a website, go to bit.ly/disabledpatron.
      • That website is built around an e-book it is selling.
    • On that website, have a PDF file that people go to in order to read the rationale behind the quiz answers. (See next paragraph.)
      • This is part of the email address collecting process.

PDF into web page — I want to have the PDF file in a web page where I’m featuring the product that the quiz is promoting. The PDF file gives more data elaborating on each of the questions.

I use Apple Pages. If you use Word, you will have to adjust the points below a bit. 

Write the information for your quiz user in a Pages or Word File. Create the new PDF file using something like the Pages File > Export.

Then go to PDF2Go to compress the PDF file. Save it using only letter and numbers with NO spaces.

Start by saving it in your Finder as a file with no spaces.  Then drag that re-named file onto the PDF2GO page. Click the Save button at the bottom. Then click green Download button.

Go to the appropriate WPmadesimple.org page for the rest of the instructions.

View the page that has the new PDF link. Click on the link. The target page is the page URL that AWeber will send to the people who filled out the form.  E.g., you would use WPmadesimple to add the PDF file link to this page. Then you would click that link to get to the final PDF page. Quiz users would be willing to give their email addresses so that they could see that final PDF page.

Technical part of creating the quiz

  • Create quiz questions and answers and also the PDF page before starting technical part
  • Go to riddle.com.
  • If you have already signed up, click on the Dashboard link in the horizontal menu.
    • To begin creating a brand new quiz, click Create in the horizontal menu.
  • If you have not signed up yet, click the green button below “free for 14 days”.
  • Click the Create link in the horizontal menu.
  • Click the turquois Quiz icon.
  • Give your quiz a short catchy title.
  • Click on the letter “i” beside image to get the sizes of image from which to choose.
    • Ideally each quiz question will have a picture beside it. Each picture in the quiz must be the same shape. (Landscape, portrait or square.)
    • Choose a picture that relates to your title.
  • Fill in an image, a title that whets their appetite and a description that makes the reader want to learn more.
  • Click Question 1 blue button.
  • Add image to match question if you can.
  • Copy & paste the question from  your Pages file.
  • You can click Add an Answer button for more choices.
    • Have a maximum of 4 choices.
    • Click radio button of correct answer.
    • Click Save button near top middle.
  • Click plus sign below Question 1 blue button
  • Make question and answer #2.
  • Have no more than 10 questions.
  • Quiz must take less than 3 minutes.
  • Click on Score 0% – 50% button.
  • Have maximum of 4 of these buttons.
  • Use interesting language to describe quiz users in each range of number correct.

Immediately after last question…

Insert a lead generation form.

If you are using Riddle:

  • Click on the Collect Leads button after you finished creating the last question & answer.
  • Then click on Lead Generation Form.
  • Click on 2. Connect button.
  • Click the Connect to AWeber button.
  • Click on green button to get authorization code.
  • Paste authorization code into box & click on Connect AWeber.
  • You will get an email saying you’ve connected Riddle to your AWeber account.
  • You will see a number of fields that could go into your form.
  • Click Customize link to do things such as change colour of buttons and fonts.
  • Click tiny blue save button at the top.
  • Click Advanced button to do things such as adding a Facebook pixel.

Notes on the above bullet points

AWeber

  • If you want AWeber to automatically send out your emails as soon as someone has filled out a form, click the Connect to AWeber button.

You can use MailChimp instead of AWeber. I talk about AWeber because it is the only email forwarding company I’ve every used and I am very pleased with it. Besides that, I get a small amount of money if you pay for AWeber.

AWeber is one of the most widely used email automation marketing tools on the market today. If you use the process above, AWeber and Riddle will be integrated to make the whole process of collecting leads and quiz responses an intuitive and quick process.

Form Intro

Here you insert the text you use to entice the quiz taker into giving their email address. Right after the last question they will still be thinking about giving information. That is the ideal place to ask for their email address.

So, have some enticing text in the Description such as this: For more background information behind these quiz answers, fill in the form below. We will immediately send you a PDF form giving you the rationale plus more information supporting each answer.

For the Label you can have a very short title that would draw them into reading the Description. For instance, the italicized text above could have Background Information for the label.

They then fill in the form with their name & email address. That data will go to AWeber. That company will in turn email the quiz user whatever PDF file you gave them.

Campaigns

Campaigns is the AWeber platform that automates sending emails to the right person at the right time.

 

Learn more: How to get started with Campaigns.

Selling a product

In the example on this page we will be earning our money by selling a high quality e-book about serving people with disabilities. To promote the product, a website appealing to the target audience (restaurant general managers) was created.

quizThe financial benefit of a restaurant general manager having the e-book would be increased sales. The manager would use the information for staff training. People with disabilities would have more pleasant experiences in the restaurant. They would frequent the restaurant more often as would their friends and families.

In order to make the website more appealing, it would be about more than just customers with disabilities. It would be about how to increase your restaurant sales. So, the domain name howtoincreaseyourrestaurantsales.com was purchased.

I did not want the website to be only about serving people with disabilities. So, it also includes a section on where to get free software to help people order online and also reserve a table.

I want to send people to the most important page on the website. So, I used an URL shortener to make it easier to deal with. For instance, people can now go to https://howtoincreaseyourrestaurantsales.com/disabilities-introduction/ by simply typing bit.ly/disabledpatron into a browser window.

Attached PDF file

You may be offering the visitors an e-book in the form of a PDF file. That is what I am doing for How to Serve Customers with Disabilities e-book. I will be hosting it in Google Drive.

The e-book was created using Microsoft Word. I took the final version of the e-book and, in Microsoft Word, clicked on File > Save As. For the saving location I chose a folder in Google Drive. For the file format I selected PDF.

 

More information about attaching a PDF file

Adding a link into an AWeber message
Connecting your AWeber account to your Riddle account
Creating messages to be sent to subscribers
Hosting a PDF file on Google drive
Message sent out as soon as email is received

Glossary

List — The way that you differentiate messages and subscribers from others in your AWeber account. For example, you may have a quiz about a pet grooming business. From the quiz answers you could tell whether someone was mainly interested in dogs or cats. So, one subscribers’ list at AWeber would be about dogs and another would be about cats.

Tag — One element of a subscriber’s information. For instance, you might have a quiz about favourite categories of foods. The category could determine what kind of information you would send the each person. The categories would be called “tags”. One person’s tag could be fruit. Another person’s tag could be vegetables.

You would send these tags to AWeber. Then, when the emails are sent out, there could be a different email for each tag.

Read the article about how to use tags with AWeber campaigns.